I am a graphic designer and illustrator with 9+ years of experience, crafting bold visuals for media outlets in Russia and leading branding projects for non-profits and educational initiatives. I enjoy building visual systems that help brands communicate clearly while staying playful and memorable. I also teach and speak on Logomachine, and I lead creative efforts for charitable and educational projects like Nuzhna Pomosh, Stydno, and Bang Bang. Currently I work as a Senior Digital Designer at Travelpayouts/Aviasales, shaping digital identity, UX/UI, and promotional visuals. I have grown a non-profit project’s presence to tens of thousands of followers, driven engagement through innovative content formats, and directed storytelling across podcasts and video channels. My approach blends hands-on design with strategic branding to deliver consistent, impactful communication.

Anastasiia Samokhina

I am a graphic designer and illustrator with 9+ years of experience, crafting bold visuals for media outlets in Russia and leading branding projects for non-profits and educational initiatives. I enjoy building visual systems that help brands communicate clearly while staying playful and memorable. I also teach and speak on Logomachine, and I lead creative efforts for charitable and educational projects like Nuzhna Pomosh, Stydno, and Bang Bang. Currently I work as a Senior Digital Designer at Travelpayouts/Aviasales, shaping digital identity, UX/UI, and promotional visuals. I have grown a non-profit project’s presence to tens of thousands of followers, driven engagement through innovative content formats, and directed storytelling across podcasts and video channels. My approach blends hands-on design with strategic branding to deliver consistent, impactful communication.

Available to hire

I am a graphic designer and illustrator with 9+ years of experience, crafting bold visuals for media outlets in Russia and leading branding projects for non-profits and educational initiatives. I enjoy building visual systems that help brands communicate clearly while staying playful and memorable. I also teach and speak on Logomachine, and I lead creative efforts for charitable and educational projects like Nuzhna Pomosh, Stydno, and Bang Bang.

Currently I work as a Senior Digital Designer at Travelpayouts/Aviasales, shaping digital identity, UX/UI, and promotional visuals. I have grown a non-profit project’s presence to tens of thousands of followers, driven engagement through innovative content formats, and directed storytelling across podcasts and video channels. My approach blends hands-on design with strategic branding to deliver consistent, impactful communication.

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Language

Russian
Fluent
English
Advanced

Work Experience

Senior Digital Designer at Travelpayouts/Aviasales
January 1, 2022 - Present
Led design strategy and visual identity across digital platforms, enhancing UX/UI and creating banners, illustrations, and social visuals. Drove rebranding efforts to improve brand consistency and recognition, and supported marketing campaigns with cohesive, engaging visuals.
Senior SMM Designer at Nuzhna Pomosh Charity Foundation
January 1, 2019 - January 1, 2024
Led branding and social media design, revitalizing brand consistency and expanding reach. Grew Instagram presence to 50,000 followers over five years and introduced visually engaging educational content formats that increased engagement by 30%.
Founder & Art Director at Stydno Psychology Project
January 1, 2021 - January 1, 2024
Created and led the visual identity and branding for a prominent psychoeducational project. Directed visual storytelling and produced branding, podcast covers, and all visual assets, achieving broad reach: 17,000+ Instagram followers, 4.5M+ podcast plays, and 1M+ YouTube views.

Education

Bachelor of Communication Designer at HSE Art and Design School
January 1, 2015 - January 1, 2019
Blender course at Bang Bang Education
January 1, 2022 - February 3, 2026
Poster practice at Design Practice by Svyat Vishnyakov
January 1, 2023 - February 3, 2026
Graphic Design Course at Typomania School
January 1, 2024 - February 3, 2026
Middle Digital Designer at Yandex.Q
January 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Travel & Hospitality