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I am a Senior Visual Merchandiser and Retail Designer with 10+ years delivering scalable 2D and 3D retail environments, global rollouts and rebrands. I translate brand strategy into cohesive spatial and visual experiences across pop-ups, product launches and large-scale activations, freelancing across beauty and luxury brands. I combine hands-on VM expertise with spatial development and fixture design, bringing retail insight, technical understanding and brand storytelling together to deliver commercially impactful environments. I collaborate closely with creative, production and marketing teams to ensure seamless execution from concept through rollout.…I am a Senior Visual Merchandiser and Retail Designer with 10+ years delivering scalable 2D and 3D retail environments, global rollouts and rebrands. I translate brand strategy into cohesive spatial and visual experiences across pop-ups, product launches and large-scale activations, freelancing across beauty and luxury brands. I combine hands-on VM expertise with spatial development and fixture design, bringing retail insight, technical understanding and brand storytelling together to deliver commercially impactful environments. I collaborate closely with creative, production and marketing teams to ensure seamless execution from concept through rollout.

NATACHA SIMOES

Merchandiser, Artist, Concept Visualizer, +2

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I am a Senior Visual Merchandiser and Retail Designer with 10+ years delivering scalable 2D and 3D retail environments, global rollouts and rebrands. I translate brand strategy into cohesive spatial and visual experiences across pop-ups, product launches and large-scale activations, freelancing across beauty and luxury brands. I combine hands-on VM expertise with spatial development and fixture design, bringing retail insight, technical understanding and brand storytelling together to deliver commercially impactful environments. I collaborate closely with creative, production and marketing teams to ensure seamless execution from concept through rollout.…I am a Senior Visual Merchandiser and Retail Designer with 10+ years delivering scalable 2D and 3D retail environments, global rollouts and rebrands. I translate brand strategy into cohesive spatial and visual experiences across pop-ups, product launches and large-scale activations, freelancing across beauty and luxury brands. I combine hands-on VM expertise with spatial development and fixture design, bringing retail insight, technical understanding and brand storytelling together to deliver commercially impactful environments. I collaborate closely with creative, production and marketing teams to ensure seamless execution from concept through rollout.

Available to hire

I am a Senior Visual Merchandiser and Retail Designer with 10+ years delivering scalable 2D and 3D retail environments, global rollouts and rebrands. I translate brand strategy into cohesive spatial and visual experiences across pop-ups, product launches and large-scale activations, freelancing across beauty and luxury brands.

I combine hands-on VM expertise with spatial development and fixture design, bringing retail insight, technical understanding and brand storytelling together to deliver commercially impactful environments. I collaborate closely with creative, production and marketing teams to ensure seamless execution from concept through rollout.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Visual Merchandiser & Retail Designer at NATACHA SIMOES STUDIO

November 1, 2024 - Present

Freelance role delivering window displays and 3D store concepts across luxury brands, collaborating with contractors and stakeholders to ensure delivery and consistent brand standards. Designing and delivering fixture systems, windows and in-store storytelling for pop-ups and product launches.

3D Design & Visual Concept Development Lead at The INKEY List

March 1, 2025 - February 28, 2026

Led 3D design and visual concept development during a global rebrand, delivering the 2026 Sephora North America fixture overhaul and scalable retail environments across key partners. Spearheaded the Ulta Beauty launch in the US (1,400+ stores), designing fixture systems adopted as best practice and rolled out across international retailers including Boots and Space NK. Developed VM styling decks, planograms and toolkits to support global product launches, partnering with account managers to optimise layouts and in-store storytelling. Managed critical launch timelines across multiple high-priority global projects, ensuring consistent rollout of new brand creative during an accelerated rebrand year.

Visual Merchandiser at OMNES

October 1, 2024 - December 31, 2024

Spearheaded the retail expansion, opening 3 physical stores by 2024 and ensuring a consistent brand narrative across each location. Developed visual merchandising concepts and in-store storytelling approaches that brought the brand’s eco-conscious ethos into the physical retail environment.

Area Visual Merchandising Manager at Louis Vuitton

May 1, 2021 - November 30, 2024

Defined and led VM strategy across Harrods and New Bond Street (two £90M+ flagship locations), aligning global direction with local trade performance. Developed zoning proposals and launch layouts for each product drop, optimising storytelling, product placement and commercial impact. Directed large-scale activations and window installations, including LV x YK at Harrods (27 windows, 4 concessions, 2 pop-ups). Drove a 12% revenue uplift through a 345 sqm Men’s Superbrands expansion at Harrods and delivered a 10% sales increase at New Bond Street in 2023. Led and developed a team of 6 Visual Merchandisers, elevating standards and creating UK-adopted VM training best practices.

Area Visual Merchandiser Coordinator at Louis Vuitton

May 1, 2017 - April 30, 2021

Led the launch of a 422 sqm concession at Harrods, overseeing pop-ups, activations and VM direction to strengthen brand presence and customer engagement. Drove a 19% increase in Men’s Shoes, securing the #1 category position in EMEA through strategic product placement and trend-led VM execution. Executed biweekly category rotations and launch updates across 10 departments, partnering with Central VM to maintain global brand consistency. Acted as Senior VM for Harrods in 2020-2021, coaching teams and elevating visual standards to ensure seamless execution across all retail touchpoints.