Graphic/Industrial Designer at Hincapie Idarraga Estudio

In this Design and Architecture Studio, I designed the brand, UI, and packaging for Chécheres, an augmented reality app, which was showcased at the 2017 Wanted Design international convention in NYC. The app is still available for iOS and Android.

Graphic/Industrial Designer at Fatelares

In this home linen company, I was in charge of designing fabric patterns, embroideries, and any images related to marketing and social media or web display. Industrias Fatelares had communications problems with suppliers producing their shop display window designs. Incorrect measurements or design misplacements on windows resulted in 6480 USD lost a year. I solved this issue by creating accurate blueprints for the retailer's five store locations with specific dimensions and explicit references to storefront window placement that effectively eliminated this problem.

Junior Graphic Designer at iAgency (Medellin, Colombia)

In this marketing agency, I was in charge of designing brands, social media, and marketing items such as animations, flyers, invitations, and images for web display. I also had the role of Quality Assessing any packaging designed and was the Production Manager of physical experiences and environmental items.

Graphic/industrial Designer at Click Clack Hotel (Medellin, Colombia)

Graphic designer - Team leader at Design Pickle (Remote)

Design Pickle is a Global Graphic Design company by subscription where people or businesses can access unlimited design requests for a fixed fee. As a Pickle Graphic Designer, I was in charge of creating email templates, web designs, social media images, brands, packaging, among other items for several customers as entrepreneurs, marketing agencies, and churches. Due to my organizational skills, problem-solving capabilities, and resilience, I was promoted as a Team Leader managing nine designers. From November to March, I increased my team’s monthly rate of client design requests delivered by 70% without any notable increase in complaint rates or cancellations. This was made by clarifying the company’s standards since designers weren’t sure about them and implementing optimization strategies such as batching which allowed them to deliver more requests a day, balance their invested design time on each client better and avoid overdelivering (investing more hours of work in a customer than suggested).

Senior Design Researcher at Xperience Design (Hybrid)

Xperience Design is a company based in Colombia dedicated to designing and implementing strategies to improve experiences and relationships between businesses/clients, businesses/suppliers, and inner relations. My team's role is to conduct primary research through quantitative and qualitative methods such as interviews, surveys, and co-creation activities; We analyze the data and look for patterns and useful insights to give an accurate diagnosis. Then my team and I find pain points, powerful insights, and needs to be able to prioritize them when designing the strategy to improve the relationships. However, during this time, I’ve been mostly in charge of gathering, cleaning, organizing, and analyzing data gathered monthly through online surveys. With these, our clients want to keep updated about their overall NPS (Net Promoter Score) and CSAT (Customer Satisfaction). I send them a weekly report related to these two leading indicators, and at the end of the month, I deliver the complete analysis of the results and compare them to the previous months. The qualitative and quantitative approach has helped us find the main pain points of the service for them to start tackling the most urgent ones to improve the overall experience. Skills: Task management • Communication Skills • Creative Thinking • Data analysis • Service and Experience Measuring • Quali/Quantitative research • Survey Monkey • Excel • PowerPoint • Google Sheets • Google Slides

Creative Manager at EverBridal

As a member of our marketing agency, which specializes in the wedding industry, I am responsible for managing our client's branding efforts and coaching our Design Team. My role includes conducting rigorous Quality Assurance checks on all deliverables to ensure they meet our exacting standards. Moreover, I meticulously optimize these deliverables for optimal performance on Facebook and Instagram platforms. Additionally, I spearhead the creation of B2B advertisements for the company, consistently adhering to Meta's advertising guidelines. - The ads I made for one of our clients made their CPL drop 37% - During my time in this company, I’ve helped with various projects and strategies to attract more leads and secure bookings for our clients. One of them increased their bookings by 20%. - I helped the design team apply CRO strategies to increase landing pages’ conversion and reduce the bounce rate. - The team's overall quality has increased, and they’ve been more mindful of branding and design principles

Senior Graphic Designer Consultant at Right Side Up

At Right Side Up, I design high-performing paid aesthetic ads, email flows for customer funnels, and landing pages—working primarily in Figma, supported by Illustrator, Photoshop, Canva, Firefly, Nano Banana, and ChatGPT. I also create internal B2B marketing assets, including presentations, pitch decks, and collaborative Figma materials. My work consistently aligns each deliverable with the client’s niche, customer profile, and brand narrative to ensure visually cohesive and performance-driven results. - Contributed to a 30–40% increase in active clients, driven by improved creative quality and faster turnaround. - Elevated ad and funnel performance through ongoing A/B testing and iterative visual optimization. - Designed pitch decks that strengthened strategic clarity and improved communication with prospects. - Standardized visual systems to maintain consistent, high-impact creative output across diverse accounts.