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Social first creative with over five years’ experience developing campaigns, creative concepts and content for fashion, luxury, hospitality and lifestyle brands. Experienced across creative strategy, campaign ideation, creative direction, production and social media, creating ideas that feel native to each platform while delivering commercial results. Alongside agency and freelance work, built a personal platform of 174,000+ followers, bringing first-hand insight into audience behaviour, creator marketing and content performance. Works across influencer-led campaigns, creator strategy, content planning, and end-to-end creative production from concept through delivery.…Social first creative with over five years’ experience developing campaigns, creative concepts and content for fashion, luxury, hospitality and lifestyle brands. Experienced across creative strategy, campaign ideation, creative direction, production and social media, creating ideas that feel native to each platform while delivering commercial results. Alongside agency and freelance work, built a personal platform of 174,000+ followers, bringing first-hand insight into audience behaviour, creator marketing and content performance. Works across influencer-led campaigns, creator strategy, content planning, and end-to-end creative production from concept through delivery.

Natalia Kurda

Creative Director, Content Creator, Social Media Manager, +5

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Social first creative with over five years’ experience developing campaigns, creative concepts and content for fashion, luxury, hospitality and lifestyle brands. Experienced across creative strategy, campaign ideation, creative direction, production and social media, creating ideas that feel native to each platform while delivering commercial results. Alongside agency and freelance work, built a personal platform of 174,000+ followers, bringing first-hand insight into audience behaviour, creator marketing and content performance. Works across influencer-led campaigns, creator strategy, content planning, and end-to-end creative production from concept through delivery.…Social first creative with over five years’ experience developing campaigns, creative concepts and content for fashion, luxury, hospitality and lifestyle brands. Experienced across creative strategy, campaign ideation, creative direction, production and social media, creating ideas that feel native to each platform while delivering commercial results. Alongside agency and freelance work, built a personal platform of 174,000+ followers, bringing first-hand insight into audience behaviour, creator marketing and content performance. Works across influencer-led campaigns, creator strategy, content planning, and end-to-end creative production from concept through delivery.

Available to hire

Social first creative with over five years’ experience developing campaigns, creative concepts and content for fashion, luxury, hospitality and lifestyle brands. Experienced across creative strategy, campaign ideation, creative direction, production and social media, creating ideas that feel native to each platform while delivering commercial results.

Alongside agency and freelance work, built a personal platform of 174,000+ followers, bringing first-hand insight into audience behaviour, creator marketing and content performance. Works across influencer-led campaigns, creator strategy, content planning, and end-to-end creative production from concept through delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Content Creator

March 1, 2025 - September 1, 2025

Produced social-first campaigns and content for premium hospitality brands including Australia, Grand Pacific, O CASA and Dear Sailor, contributing to campaign ideation, creative planning and brand storytelling. Produced social-first content across Instagram and TikTok, developing social-first creative concepts and content. Collaborated with creative teams on campaign ideation, content planning and brand launches. Planned and coordinated content shoots including locations, styling, shot lists, production schedules and talent. Supported the creative relaunch of Grand Pacific, contributing to campaign development, visual direction and social content production. Produced short-form video and photography tailored to each brand’s identity and social audience; used AI-powered creative tools for enhanced campaign assets. Managed multiple client accounts simultaneously, delivering high-quality work to tight deadlines.

Content Creator & Social Media Manager at Nuage, Meraki, ACES, Australia, Grand Pacific, Ocasa, Dear Sailor, Four Heights

January 1, 2024 - Present

Built and managed content across social media channels; developed content strategies and campaigns; produced short-form video; planned content calendars; directed photo shoots; managed brand shoots; built campaign assets to drive engagement.

Social Creative & Content Strategist

January 1, 2018 - Present

Partnered with fashion, luxury, hospitality and event brands to develop creative concepts, campaigns and social-first content while growing a personal platform to 180,000+ followers. Planned content around luxury events, hospitality launches and brand activations from campaign planning through live content production. Produced creator-led campaigns for global brands including Dior, Tom Ford, Farfetch, Polè ne, eBay, Uber, JD Sports, New Balance and Superdry. Managed projects from creative concept through scripting, filming, editing and final delivery; wrote copy for campaigns and social media; analysed audience behaviour and campaign performance to refine creative strategy and develop long-term brand partnerships. Stayed ahead of platform trends and emerging creative formats to identify opportunities for clients.

Digital Content Creator (Personal Brand) at Self-employed / Natalia Kurda (Personal Brand)

January 1, 2018 - Present

Built and managed a personal platform through fashion, beauty and lifestyle content. Produced photo and video content for global brands including Dior, Tom Ford, Farfetch and New Balance. Managed campaigns from concept through to filming, editing and delivery. Developed understanding of social media trends, audience engagement and content performance. Worked with brands to create both organic and paid social content.

Founder & Creative Director (NAATK) at NAATK

January 1, 2016 - August 1, 2020

Founded and launched a premium outerwear brand, leading creative direction from concept through customer experience. Developed brand identity, positioning and visual direction. Planned seasonal campaigns, product launches and creative marketing strategies. Directed photoshoots end-to-end including moodboards, casting, styling, locations and production. Designed brand assets across Shopify, email marketing, social media and digital campaigns. Managed influencer gifting, social strategy and content planning to build brand awareness, working directly with manufacturers and suppliers throughout product development and production.

Founder & Creative Director at NAATKA

January 1, 2016 - August 20, 2020

Developed and managed the visual identity of a luxury outerwear brand. Directed photoshoots including styling, model direction, mood boards and creative planning. Created content across social media, website and email marketing channels. Managed Shopify storefront and campaign launches. Produced brand assets and ensured consistency across all customer touchpoints.