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I am Natalia Leceta, a marketing and events professional with a passion for turning brands into memorable, people-centered experiences. Over the past decade, I've built and led cross-functional teams, launched go-to-market campaigns, and delivered hospitality and brand experiences across Europe and Asia, always with a focus on growth, guest experience, and measurable results. I'm currently based in Bilbao, Spain, where I help clients develop strategic marketing, brand experiences, and event programs for hospitality and lifestyle brands, while continuing to expand my network of partnerships and creative collaborators.…I am Natalia Leceta, a marketing and events professional with a passion for turning brands into memorable, people-centered experiences. Over the past decade, I've built and led cross-functional teams, launched go-to-market campaigns, and delivered hospitality and brand experiences across Europe and Asia, always with a focus on growth, guest experience, and measurable results. I'm currently based in Bilbao, Spain, where I help clients develop strategic marketing, brand experiences, and event programs for hospitality and lifestyle brands, while continuing to expand my network of partnerships and creative collaborators.

Natalia Leceta

Project Manager, Marketing Strategist, Brand Strategist, +2

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I am Natalia Leceta, a marketing and events professional with a passion for turning brands into memorable, people-centered experiences. Over the past decade, I've built and led cross-functional teams, launched go-to-market campaigns, and delivered hospitality and brand experiences across Europe and Asia, always with a focus on growth, guest experience, and measurable results. I'm currently based in Bilbao, Spain, where I help clients develop strategic marketing, brand experiences, and event programs for hospitality and lifestyle brands, while continuing to expand my network of partnerships and creative collaborators.…I am Natalia Leceta, a marketing and events professional with a passion for turning brands into memorable, people-centered experiences. Over the past decade, I've built and led cross-functional teams, launched go-to-market campaigns, and delivered hospitality and brand experiences across Europe and Asia, always with a focus on growth, guest experience, and measurable results. I'm currently based in Bilbao, Spain, where I help clients develop strategic marketing, brand experiences, and event programs for hospitality and lifestyle brands, while continuing to expand my network of partnerships and creative collaborators.

Available to hire

I am Natalia Leceta, a marketing and events professional with a passion for turning brands into memorable, people-centered experiences. Over the past decade, I’ve built and led cross-functional teams, launched go-to-market campaigns, and delivered hospitality and brand experiences across Europe and Asia, always with a focus on growth, guest experience, and measurable results.

I’m currently based in Bilbao, Spain, where I help clients develop strategic marketing, brand experiences, and event programs for hospitality and lifestyle brands, while continuing to expand my network of partnerships and creative collaborators.

Skills

Web Design

Experience Level

Web Design

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Marketing, Strategy & Events Consultant at Starlite Group

October 1, 2019 - Present

Led strategic marketing and brand development for hospitality and lifestyle initiatives across Indonesia and beyond, including digital campaigns, social media management, web design, and the creation and execution of immersive brand experiences (cocktails, workshops, exhibitions, and pop-ups). Oversaw budgeting, planning, and cross-functional coordination with partners, venues, and sponsors to drive attendance and revenue.

Freelance Project Manager at Natalia Leceta (Freelance)

July 1, 2020 - December 31, 2024

Hospitality, Events & Brand Experience Strategy, Operations & Execution for clients across Europe, focusing on hospitality programs, events planning, and end-to-end project delivery.

Marketing Manager at Vestiaire Collective

September 1, 2015 - May 1, 2018

Led the Spanish market launch, developing and executing digital marketing strategies, media planning, and influencer partnerships; managed content and CRM strategy, including brand content, promotional calendars, and newsletters to drive customer acquisition and retention; monitored KPIs to optimize performance.