Available to hire
I am an experienced social media manager and digital media professional based in Mexico City. Over the years, I have successfully grown and managed multiple social media accounts by implementing strategic content planning, audience engagement, and performance tracking to strengthen brand loyalty and customer relationships. I enjoy collaborating creatively to produce multimedia content including videos, logos, brochures, and digital assets tailored to resonate with targeted audiences and align with brand messaging.
My expertise spans managing client accounts, executing social media strategies, and serving as the primary client contact to ensure satisfaction and alignment with brand goals. I am passionate about staying updated with industry trends and integrating fresh ideas and best practices into campaigns. Additionally, I play a vital role in customer service and digital marketing operations for multiple brands, continuously monitoring engagement metrics to optimize our approaches and improve audience connections.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Korean
Intermediate
Work Experience
Social Media Manager at Oliva Agencia
October 1, 2024 - PresentOversee the social media strategy and operations for six brands: Amably, Aerosol Medical System, Trudell Animal Health (Canada), Trudell Salud Animal (Mexico), Febrax, Selección D’OTTO, and Echelon. Responsibilities include content planning, scheduling, publishing, and community management to engage audiences through comments and direct messages and strengthen brand relationships. For Echelon, key role in customer service handling order inquiries and providing support to ensure a seamless shopping experience on the brand’s website.
Social Media Manager at Oliva Agencia
October 1, 2024 - PresentOversee social media strategy and operations for six brands including Amably, Aerosol Medical System, Trudell Animal Health (Canada), Trudell Salud Animal (Mexico), Febrax, Selección D’OTTO, and Echelon. Responsible for content planning, scheduling, publishing, and community management to strengthen brand relationships. For Echelon, played key role in customer service, handling order inquiries and supporting seamless shopping experiences on the brand’s website.
Social Media Manager at OLIVA AGENCIA
October 1, 2024 - PresentOversee the social media strategy and operations for six brands: Amably, Aerosol Medical System, Trudell Animal Health (Canada), Trudell Salud Animal (Mexico), Febrax, Selección D’OTTO, and Echelon. Responsibilities include content planning, scheduling, publishing and community management by engaging with audiences via comments and direct messages to strengthen brand relationships. Additionally, for the brand Echelon, played a key role in customer service, managing order inquiries and providing support to ensure a seamless shopping experience on the brand's website.
Social Media Manager at Colegio El Tesoro Del Saber
September 30, 2024 - August 26, 2025Led the school’s digital presence by implementing strategic social media campaigns to enhance engagement and strengthen brand identity. Managed Instagram and Facebook, developed content calendars, and ensured alignment with brand messaging. Designed and maintained the school’s website prioritizing user experience and clear communication. Created marketing materials and digital assets tailored to the target audience while monitoring engagement metrics to refine strategies and improve audience connection.
Social Media Manager at Colegio El Tesoro Del Saber
September 30, 2024 - August 8, 2025Led the school's digital presence by implementing strategic social media campaigns to enhance engagement and strengthen brand identity. Managed Instagram and Facebook, developed content calendars, and ensured alignment with brand messaging. Designed and maintained the school’s website focusing on user experience and communication clarity. Created marketing materials and digital assets tailored to target audiences while monitoring engagement metrics to refine strategies.
Social Media Manager at COLEGIO EL TESORO DEL SABER
September 30, 2024 - July 15, 2025Led the school’s digital presence by implementing strategic social media campaigns to enhance engagement and strengthen brand identity. Managed Instagram and Facebook, developed content calendars, and ensured alignment with brand messaging. Designed and maintained the school's website with emphasis on user experience and clear communication, created marketing materials and digital assets tailored to target audience, while monitoring engagement metrics to refine strategies.
Marketing Assistant at Central Media Agencia Digital
August 31, 2023 - August 26, 2025Managed multiple client accounts and executed social media strategies including campaign management, content creation, and performance analysis to optimize results. Collaborated closely with the marketing team and acted as the main client contact to ensure satisfaction and alignment with brand goals. Stayed updated on industry trends and integrated fresh ideas and best practices into campaigns, balancing deadlines across various accounts while delivering high-quality work.
Marketing Assistant at Central Media Agencia Digital
August 31, 2023 - August 8, 2025Managed multiple client accounts and executed social media strategies including campaign management, content creation, and performance analysis. Served as main client contact to ensure satisfaction and alignment with brand goals. Integrated fresh ideas and industry trends to campaigns while balancing deadlines and delivering quality work.
Marketing Assistant at CENTRAL MEDIA AGENCIA DIGITAL
August 31, 2023 - July 15, 2025Managed multiple client accounts and executed social media strategies including campaign management, content creation, and performance analysis to optimize results. Worked closely with marketing team and served as main point of contact for clients, ensuring satisfaction and alignment with brand goals. Integrated industry trends and best practices into campaigns while balancing deadlines across accounts.
Multimedia Designer Freelancer at IXO YE DISTRIBUCIÓN
June 30, 2022 - August 26, 2025Designed multimedia assets supporting brand messaging and contributing to cohesive and impactful communication strategies. Created content such as logos, brochures, and videos tailored to resonate with the audience and align with the company’s positioning.
Video Editing Freelancer at RONDA
June 30, 2022 - August 26, 2025Oversaw video content creation and managed course materials ensuring brand consistency and clarity. Collaborated on marketing strategies to promote programming courses using targeted content to expand reach and engagement.
Freelancer - Influencer Marketing at Self-employed
June 30, 2022 - August 26, 2025Successfully grew the TikTok accounts @alexzafu and @medemex from 10,000 to 100,000 followers through strategic content planning and audience-focused engagement. Responsibilities included trend analysis, content scheduling, and performance tracking to optimize results, enhance brand loyalty, and strengthen customer relationships.
Multimedia Designer Freelancer at IXOYE Distribución
June 30, 2022 - August 8, 2025Designed multimedia assets including logos, brochures, and videos that reinforced brand messaging contributing to cohesive and impactful communication strategies. Tailored content to resonate with the audience and align with the company’s positioning.
Video Editor Freelancer at RONDA
June 30, 2022 - August 8, 2025Oversaw video content creation and managed course materials ensuring brand consistency and clarity. Collaborated on marketing strategies to promote programming courses using targeted content to expand reach and engagement.
Influencer Marketing Freelancer at Self-employed
June 30, 2022 - August 8, 2025Grew TikTok accounts @alexzafuan and @medemex from 10,000 to 100,000 followers through strategic content planning and audience engagement. Tasks included trend analysis, content scheduling, and performance tracking to optimize results, enhance brand loyalty, and strengthen customer relationships.
Multimedia Designer at IXOYE DISTRIBUCIÓN
June 30, 2022 - July 15, 2025Designed multimedia assets that reinforced brand messaging, contributing to cohesive and impactful communication strategies. Created content such as logos, brochures, and videos, tailored to resonate with the audience and align with the company’s positioning.
Video Editing at RONDA
June 30, 2022 - July 15, 2025Oversaw video content creation and managed course materials, ensuring brand consistency and clarity. Collaborated on marketing strategies to promote programming courses, using targeted content to expand reach and engagement.
Influencer Marketing at Free Lancer
June 30, 2022 - July 15, 2025Successfully grew the TikTok accounts @alexzafu and @medemex from 10,000 to 100,000 followers through strategic content planning and audience-focused engagement. Responsibilities included trend analysis, content scheduling, and performance tracking to optimize results, enhance brand loyalty, and strengthen customer relationships.
Education
Bachelor's Degree at Instituto Tecnológico y de Estudios Superiores de Monterrey
August 1, 2018 - June 30, 2023Diploma at Yonsei University
August 1, 2022 - December 31, 2022Communication and Digital Media at Instituto Tecnológico y de Estudios Superiores de Monterrey
August 1, 2018 - June 1, 2023Mass Media Diploma at Yonsei University
August 1, 2022 - December 1, 2022Bachelor's Degree in Communication and Digital Media at Instituto Tecnológico y de Estudios Superiores de Monterrey
August 1, 2018 - June 1, 2023Mass Media Diploma at Yonsei University
August 1, 2022 - December 1, 2022Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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