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I'm a graphic designer and illustrator passionate about storytelling, branding, and thoughtful visual communication. With an MFA in Design from California College of the Arts, I've worked across startups, tech, and freelance projects creating brand identities, publications, marketing materials, and digital content. I love helping clients turn ideas into engaging visual experiences that are both strategic and memorable.…I'm a graphic designer and illustrator passionate about storytelling, branding, and thoughtful visual communication. With an MFA in Design from California College of the Arts, I've worked across startups, tech, and freelance projects creating brand identities, publications, marketing materials, and digital content. I love helping clients turn ideas into engaging visual experiences that are both strategic and memorable.

Natalie Leonard

Graphic Designer, Brand Designer, Designer, +7

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I'm a graphic designer and illustrator passionate about storytelling, branding, and thoughtful visual communication. With an MFA in Design from California College of the Arts, I've worked across startups, tech, and freelance projects creating brand identities, publications, marketing materials, and digital content. I love helping clients turn ideas into engaging visual experiences that are both strategic and memorable.…I'm a graphic designer and illustrator passionate about storytelling, branding, and thoughtful visual communication. With an MFA in Design from California College of the Arts, I've worked across startups, tech, and freelance projects creating brand identities, publications, marketing materials, and digital content. I love helping clients turn ideas into engaging visual experiences that are both strategic and memorable.

Available to hire

I’m a graphic designer and illustrator passionate about storytelling, branding, and thoughtful visual communication. With an MFA in Design from California College of the Arts, I’ve worked across startups, tech, and freelance projects creating brand identities, publications, marketing materials, and digital content. I love helping clients turn ideas into engaging visual experiences that are both strategic and memorable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer at Olio Studio

February 1, 2025 - August 1, 2025

Designed food and beverage packaging for brands including Petit Pot, Burma Love, Gimme Seaweed, and JusRol. Developed dielines, mockups, and production-ready artwork across multiple packaging formats. Created original packaging concepts grounded in brand strategy, positioning, user research, and visual identity systems.

Brand Communications Coordinator at Minted

September 1, 2023 - July 1, 2024

Developed strategic content and brand storytelling assets supporting product launches, seasonal campaigns, and media outreach. Created media lists, tracked press coverage, and coordinated orders for 200+ art and stationery products for events and photo shoots with notable partners including Jason & Kylie Kelce, the MET Museum, Garden & Gun, Brett Eldredge, and Brynn Whitfield.

Integrated Marketing Intern at Lippe Taylor

June 1, 2023 - August 1, 2023

Designed branding, logos, packaging, and merchandise mockups for a product campaign presented to the CEO. Drafted weekly competitor reports for Bayer brands including Aspirin, Aleve, Alka-Seltzer, Claritin, Flintstones Gummies, Midol, and One A Day.

Customer Operations Intern at DocuSign

June 1, 2022 - July 1, 2022

Drove DocuSign University engagement through campaign strategy for badges and product adoption. Redesigned internal webpage to improve usability and reduce churn. Analyzed CLM course and exam data using Qlik Sense and Credly.