Natalie Leonard
I'm a graphic designer and illustrator passionate about storytelling, branding, and thoughtful visual communication.
About
I’m a graphic designer and illustrator passionate about storytelling, branding, and thoughtful visual communication. With an MFA in Design from California College of the Arts, I’ve worked across startups, tech, and freelance projects creating brand identities, publications, marketing materials, and digital content. I love helping clients turn ideas into engaging visual experiences that are both strategic and memorable.
- 1 year's experience
- Joined June 2026
Industry experience
- Consumer Goods
- Media & Entertainment
- Professional Services
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Work experience· 4 roles
Designed food and beverage packaging for brands including Petit Pot, Burma Love, Gimme Seaweed, and JusRol. Developed dielines, mockups, and production-ready artwork across multiple packaging formats. Created original packaging concepts grounded in brand strategy, positioning, user research, and visual identity systems.
Developed strategic content and brand storytelling assets supporting product launches, seasonal campaigns, and media outreach. Created media lists, tracked press coverage, and coordinated orders for 200+ art and stationery products for events and photo shoots with notable partners including Jason & Kylie Kelce, the MET Museum, Garden & Gun, Brett Eldredge, and Brynn Whitfield.
Designed branding, logos, packaging, and merchandise mockups for a product campaign presented to the CEO. Drafted weekly competitor reports for Bayer brands including Aspirin, Aleve, Alka-Seltzer, Claritin, Flintstones Gummies, Midol, and One A Day.
Education
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