Natalie S. Rossian

Performance Marketing Manager at Pangaea

Lead growth marketing for two beauty/wellness brands, managing $1M+ monthly spend across Meta, Google, and TikTok to scale customer acquisition while driving measurable incremental impact. Built annual growth marketing plans for forecasting spend, revenue, CAC, LTV: CAC, ROAS, and channel mix, then ran AB tests across audiences and creative formats to consistently hit monthly KPI targets. Develop weekly creative briefs with data-backed insights and storytelling angles; collaborate with creative teams to execute high-performing creatives and accelerate learning. Delivered weekly performance reporting and actionable insights, translating channel data into KPIs, trends, and budget recommendations. Identified marketing inefficiencies, built scalable acquisition roadmap that reduced subscription CAC from $34 to $19, turning subscriptions into the most profitable part of the business.

Paid Social Media Manager at D Luxury Brands

Owned paid social performance and analytics across multiple e-commerce clients, supporting full funnel acquisition and growth. Drove quarterly budget planning and weekly reporting, utilizing Tableau and Motion App to analyze data and present client-facing decks with digestible visuals and clear next steps. Collaborated with developers to build custom landing pages aligned with ad campaigns; provided biweekly creative briefs to the creative team for diverse, full-funnel ad concepts. Developed a creative strategy and Meta media plan that doubled a client’s revenue and ROAS in Q3, leading to a 50% budget increase for Q4.