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I'm Natalie Schmalz, a student at Huron University College at Western University pursuing a double major in Sociology and Governance, Leadership and Ethics. I’m passionate about communication, storytelling, and digital engagement, and I’ve built hands-on experience shaping brand narratives across blogging, social media, and content creation. Through roles in marketing and retail, including a Marketing Co-op with Chickadee Kids Co. and leadership work on Brescia University College Students Council, I’ve honed skills in content planning, audience engagement, and delivering engaging customer experiences. I’m excited to apply these strengths as a freelance Social Media Manager to help a wedding videography brand craft a compelling online presence and meaningful connections with audiences.…I'm Natalie Schmalz, a student at Huron University College at Western University pursuing a double major in Sociology and Governance, Leadership and Ethics. I’m passionate about communication, storytelling, and digital engagement, and I’ve built hands-on experience shaping brand narratives across blogging, social media, and content creation. Through roles in marketing and retail, including a Marketing Co-op with Chickadee Kids Co. and leadership work on Brescia University College Students Council, I’ve honed skills in content planning, audience engagement, and delivering engaging customer experiences. I’m excited to apply these strengths as a freelance Social Media Manager to help a wedding videography brand craft a compelling online presence and meaningful connections with audiences.

Natalie Schmalz

Social Media Manager, Content Creator, Copywriter, +2

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I'm Natalie Schmalz, a student at Huron University College at Western University pursuing a double major in Sociology and Governance, Leadership and Ethics. I’m passionate about communication, storytelling, and digital engagement, and I’ve built hands-on experience shaping brand narratives across blogging, social media, and content creation. Through roles in marketing and retail, including a Marketing Co-op with Chickadee Kids Co. and leadership work on Brescia University College Students Council, I’ve honed skills in content planning, audience engagement, and delivering engaging customer experiences. I’m excited to apply these strengths as a freelance Social Media Manager to help a wedding videography brand craft a compelling online presence and meaningful connections with audiences.…I'm Natalie Schmalz, a student at Huron University College at Western University pursuing a double major in Sociology and Governance, Leadership and Ethics. I’m passionate about communication, storytelling, and digital engagement, and I’ve built hands-on experience shaping brand narratives across blogging, social media, and content creation. Through roles in marketing and retail, including a Marketing Co-op with Chickadee Kids Co. and leadership work on Brescia University College Students Council, I’ve honed skills in content planning, audience engagement, and delivering engaging customer experiences. I’m excited to apply these strengths as a freelance Social Media Manager to help a wedding videography brand craft a compelling online presence and meaningful connections with audiences.

Available to hire

I’m Natalie Schmalz, a student at Huron University College at Western University pursuing a double major in Sociology and Governance, Leadership and Ethics. I’m passionate about communication, storytelling, and digital engagement, and I’ve built hands-on experience shaping brand narratives across blogging, social media, and content creation.

Through roles in marketing and retail, including a Marketing Co-op with Chickadee Kids Co. and leadership work on Brescia University College Students Council, I’ve honed skills in content planning, audience engagement, and delivering engaging customer experiences. I’m excited to apply these strengths as a freelance Social Media Manager to help a wedding videography brand craft a compelling online presence and meaningful connections with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Culinary Support / Barista (Sessional) at Western University

October 1, 2025 - Present

Provided consistent, attentive service in a high-volume environment serving a diverse community. Maintained accuracy and organization while managing multiple priorities during peak periods. Communicated clearly and respectfully with customers to ensure a positive and supportive experience. Collaborated with team members to maintain smooth operations and respond to changing needs. Followed strict operational procedures, safety standards, and service guidelines.

Retail Sales Associate at Aura Fragrances

March 1, 2025 - September 30, 2025

Engaged customers in consultative conversations to communicate product stories and brand identity. Supported brand presentation through in-store merchandising and visual consistency. Built customer relationships through personalized communication and product recommendations. Contributed to sales growth through engagement-driven interactions. Maintained consistency in brand messaging across touchpoints.

Sales Associate (Lifestyle Brand Experience) at Athleta

December 1, 2020 - August 31, 2022

Delivered customer-focused product storytelling aligned with brand identity and lifestyle positioning. Supported store visual merchandising to maintain cohesive brand presentation. Built rapport with customers to enhance shopping experience. Assisted in promoting seasonal products and in-store campaigns. Contributed to a visually and experientially consistent retail environment.

Vice President Student Life at Brescia University College Students Council

April 1, 2024 - September 30, 2024

Supported student engagement initiatives and communications strategies across campus. Coordinated events, messaging, and outreach efforts to increase participation. Managed communication across stakeholders and student groups. Developed experience in audience engagement and community-building.

Marketing Co-op at Chickadee Kids Co

January 1, 2021 - December 31, 2022

Created blog content, podcast scripts, and digital copy to support brand storytelling and audience engagement. Assisted with social media content planning and organization across digital platforms. Supported engagement tracking using Excel and digital analytics tools. Contributed to improving online visibility through structured content and communication strategies.