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I’m Natalija Ivanova, a detail-oriented Product & UI/UX designer from Liepāja, focused on creating conversion-focused e-commerce and B2B digital products. My approach blends user-centered research, competitor and UX audits, and business/financial thinking to turn complex requirements into clear, structured interfaces.…

Natalija Ivanova

Product Designer, UI Designer, UX Designer, +2

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I’m Natalija Ivanova, a detail-oriented Product & UI/UX designer from Liepāja, focused on creating conversion-focused e-commerce and B2B digital products. My approach blends user-centered research, competitor and UX audits, and business/financial thinking to turn complex requirements into clear, structured interfaces.…

Available to hire

I’m Natalija Ivanova, a detail-oriented Product & UI/UX designer from Liepāja, focused on creating conversion-focused e-commerce and B2B digital products. My approach blends user-centered research, competitor and UX audits, and business/financial thinking to turn complex requirements into clear, structured interfaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder & Lead Designer - Postcard & Print Brand

January 1, 2022 - Present

Self-initiated a print and merchandise brand from concept through production and sales. Developed an original visual style, created digital illustrations, and planned direct-to-consumer promotional campaigns to support launch and revenue. Managed execution details from design development to production readiness and market delivery.

UX Researcher & Designer - E-Commerce Case Study

January 1, 2020 - Present

Performed UX, competitor, and financial audit for an e-commerce jewelry retailer (Jahonts.com). Evaluated customer journey friction points and optimized checkout and product search paths. Built a data-driven redesign case study with a projected 20% conversion and revenue growth strategy based on findings and recommendations.

Digital & Web Designer - Brandly at Brandly

January 1, 2020 - January 1, 2022

Designed complete web interfaces and conversion-focused B2B concepts, including complex editorial layouts. Produced 100+ page corporate publication layouts using strict grids and typography systems. Carried out UX audits for industrial clients (e.g., HQ Chipper Parts), improving user journeys (especially request flows) by identifying friction points and reducing drop-offs. Created marketing collateral and brand assets aligned with business objectives.

Freelance UI/UX & Brand Designer

January 1, 2020 - January 1, 2022

Designed end-to-end UI/UX and brand visuals for conversion-focused products. Built user flows, information architecture, and responsive web layouts in Figma, while also supporting structured editorial layouts and prepress preparation. Conducted competitor and UX audits for industrial clients, streamlining request flows and reducing drop-offs. Worked across product lifecycle tasks including layout design and communication with suppliers for production readiness.