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I am a specialist with 9+ years of hands-on experience in technical and content-led SEO across health care, product, and SaaS platforms. I have a strong background in regulated content environments, large-scale site optimization, and search-driven user acquisition. I am experienced in technical audits, indexing control, structured data basics, analytics and tagging validation, and cross-team implementation with product, engineering, and content stakeholders. I focus on measurable search performance, data accuracy, and compliance-aware optimization. I am currently expanding into broader search growth roles that combine SEO, analytics, and paid search collaboration in health care and wellness sectors.…I am a specialist with 9+ years of hands-on experience in technical and content-led SEO across health care, product, and SaaS platforms. I have a strong background in regulated content environments, large-scale site optimization, and search-driven user acquisition. I am experienced in technical audits, indexing control, structured data basics, analytics and tagging validation, and cross-team implementation with product, engineering, and content stakeholders. I focus on measurable search performance, data accuracy, and compliance-aware optimization. I am currently expanding into broader search growth roles that combine SEO, analytics, and paid search collaboration in health care and wellness sectors.

Nataliia Makarenko

SEO Expert, Content Creator, Digital Marketer, +2

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I am a specialist with 9+ years of hands-on experience in technical and content-led SEO across health care, product, and SaaS platforms. I have a strong background in regulated content environments, large-scale site optimization, and search-driven user acquisition. I am experienced in technical audits, indexing control, structured data basics, analytics and tagging validation, and cross-team implementation with product, engineering, and content stakeholders. I focus on measurable search performance, data accuracy, and compliance-aware optimization. I am currently expanding into broader search growth roles that combine SEO, analytics, and paid search collaboration in health care and wellness sectors.…I am a specialist with 9+ years of hands-on experience in technical and content-led SEO across health care, product, and SaaS platforms. I have a strong background in regulated content environments, large-scale site optimization, and search-driven user acquisition. I am experienced in technical audits, indexing control, structured data basics, analytics and tagging validation, and cross-team implementation with product, engineering, and content stakeholders. I focus on measurable search performance, data accuracy, and compliance-aware optimization. I am currently expanding into broader search growth roles that combine SEO, analytics, and paid search collaboration in health care and wellness sectors.

Available to hire

I am a specialist with 9+ years of hands-on experience in technical and content-led SEO across health care, product, and SaaS platforms. I have a strong background in regulated content environments, large-scale site optimization, and search-driven user acquisition.

I am experienced in technical audits, indexing control, structured data basics, analytics and tagging validation, and cross-team implementation with product, engineering, and content stakeholders. I focus on measurable search performance, data accuracy, and compliance-aware optimization. I am currently expanding into broader search growth roles that combine SEO, analytics, and paid search collaboration in health care and wellness sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Ukrainian

Advanced

Work Experience

SEO Executive at Patient.info (EMIS Group / Navigate Health)

January 1, 2024 - January 1, 2025

Led SEO optimization across 300+ health care education pages within a regulated medical content platform serving patients and professionals. Delivered 279,579 organic users, 11.7M impressions, and 84,871 incremental clicks in 8 months through intentional alignment, structural improvements, and technical fixes. Conducted technical audits covering indexing, canonical signals, internal linking, and content overlap, translating findings into prioritized implementation plans. Worked in a compliance-sensitive environment where medical accuracy, trust signals, and structured content standards were critical. Partnered with product, engineering, PR, and editorial teams to implement SEO improvements safely and at scale. Validated measurement data across GA4 and Search Console and reported performance insights to stakeholders.

Freelance SEO Consultant (Product & Content SEO) at Remote

January 1, 2019 - January 1, 2024

Delivered SEO strategy and implementation for SaaS and content-driven platforms with a strong emphasis on measurement and scalable acquisition. Built keyword and topic frameworks aligned with user intent and conversion paths. Produced technical and on-page audits with prioritized implementation roadmaps. Supported analytics interpretation and performance diagnostics for search-driven growth initiatives. Collaborated with content and development teams to ensure correct implementation of SEO and tracking requirements.

SEO Project Manager at CIENCE

January 1, 2018 - January 1, 2019

Defined and executed SEO growth strategy for a B2B SaaS platform focused on acquisition and funnel entry pages. Introduced experiment-driven prioritization and performance validation of SEO initiatives. Aligned SEO work with lead acquisition and conversion objectives. Coordinated implementation across technical and content teams.

SEO Specialist at SEO OKI (JBW Soft)

January 1, 2014 - January 1, 2018

Managed SEO programs for 40+ U.S. and EU websites across commercial and content sectors. Delivered technical audits, on-page optimization, and scalable content improvements. Built repeatable audit and reporting workflows using automation and SEO tools. Handled multiple client projects in competitive environments.