I help brands turn design into measurable business results. With over 20 years of experience, including 15+ years working on Yves Rocher France, I specialize in creating high-performing e-commerce experiences, campaigns, and visual systems that directly impact conversion, engagement, and brand perception. I don’t just design. I solve problems. From brand positioning and visual identity to UX and digital campaigns, I work end-to-end, always with a clear focus on performance. My work has contributed to one of France’s top-performing e-commerce platforms, where design is not decoration, but a driver of growth. Today, I combine strategic thinking, premium design, and AI-powered production to deliver faster, smarter, and more efficient creative solutions, helping brands scale without unnecessary costs. Selected clients include: Yves Rocher, LVMH ecosystem brands, Guerlain, Biotherm, Lancôme, BNP Paribas Cardif, and more. What I can help you with: • Increasing conversion through UX/UI and e-commerce optimization • Creating high-impact campaigns and digital assets • Building strong, consistent brand identities • Accelerating production using AI (image & video) • Turning complex ideas into clear, effective visuals If you’re looking for design that doesn’t just look good, but performs, let’s talk.

Natasa David

I help brands turn design into measurable business results. With over 20 years of experience, including 15+ years working on Yves Rocher France, I specialize in creating high-performing e-commerce experiences, campaigns, and visual systems that directly impact conversion, engagement, and brand perception. I don’t just design. I solve problems. From brand positioning and visual identity to UX and digital campaigns, I work end-to-end, always with a clear focus on performance. My work has contributed to one of France’s top-performing e-commerce platforms, where design is not decoration, but a driver of growth. Today, I combine strategic thinking, premium design, and AI-powered production to deliver faster, smarter, and more efficient creative solutions, helping brands scale without unnecessary costs. Selected clients include: Yves Rocher, LVMH ecosystem brands, Guerlain, Biotherm, Lancôme, BNP Paribas Cardif, and more. What I can help you with: • Increasing conversion through UX/UI and e-commerce optimization • Creating high-impact campaigns and digital assets • Building strong, consistent brand identities • Accelerating production using AI (image & video) • Turning complex ideas into clear, effective visuals If you’re looking for design that doesn’t just look good, but performs, let’s talk.

Available to hire

I help brands turn design into measurable business results.

With over 20 years of experience, including 15+ years working on Yves Rocher France, I specialize in creating high-performing e-commerce experiences, campaigns, and visual systems that directly impact conversion, engagement, and brand perception.

I don’t just design. I solve problems.

From brand positioning and visual identity to UX and digital campaigns, I work end-to-end, always with a clear focus on performance. My work has contributed to one of France’s top-performing e-commerce platforms, where design is not decoration, but a driver of growth.

Today, I combine strategic thinking, premium design, and AI-powered production to deliver faster, smarter, and more efficient creative solutions, helping brands scale without unnecessary costs.

Selected clients include: Yves Rocher, LVMH ecosystem brands, Guerlain, Biotherm, Lancôme, BNP Paribas Cardif, and more.

What I can help you with:

• Increasing conversion through UX/UI and e-commerce optimization

• Creating high-impact campaigns and digital assets

• Building strong, consistent brand identities

• Accelerating production using AI (image & video)

• Turning complex ideas into clear, effective visuals

If you’re looking for design that doesn’t just look good, but performs, let’s talk.

See more

Language

English
Fluent
French
Fluent
Serbian
Fluent

Work Experience

Founder / Senior Graphic & Brand Designer at Limun Design
January 1, 2010 - Present
Campaign strategy and design for social media, web and offline communication; Visual identity, brand systems, and packaging design; Print and digital production (brochures, catalogues, web visuals); Campaign creation and adaptations; Direct collaboration with clients and cross-functional teams.
Senior Graphic & Brand Designer at McCann Erickson
January 1, 2008 - December 31, 2010
Led branding & packaging design for clients; Directed branding projects; Collaborated with cross-functional teams; Print and digital production.
Senior Art Director at Publicis Paris
January 1, 2007 - December 31, 2008
Art direction for interactive / web campaigns; Campaign concept development, pitches, and team leadership.
Senior Art Director – Interactive / Web at WCube Paris
January 1, 2001 - December 31, 2007
Digital campaign and web art direction; Pitch presentations; Team leadership; Long-term client collaborations including Dior, YSL, Azzaro, Orange, Nike.
Art Director at FramFab Paris
January 1, 1998 - December 31, 2001
Art direction for print campaigns; Long-term clients; Cross-functional collaboration.
Founder, Senior Graphic / UI-UX Designer at Limun Design
January 1, 2010 - Present
Founder of Limun Design providing campaign strategy and design for social media, web and offline communication; visual identity, brand systems, and packaging design; print and digital production (brochures, catalogues, web visuals); campaign creation and adaptations; direct collaboration with clients and cross-functional teams. Notable clients included Yves Rocher, LVMH, Biotherm, Guerlain, BNP Cardif, Danubius, Coca-Cola, Corse Air, Bambi, Armani, Lancome.
Creative Director Branding & Packaging at Publicis Paris
January 1, 2007 - January 1, 2008
Led design teams and managed branding and packaging projects; developed creative concepts and visual systems; directed packaging and identity design for regional and global brands. Clients included Bambi, Coca-Cola, MTS, NIS, L’Oréal, and Tigar.
Art Director – Interactive / Web at FramFab Paris
January 1, 1998 - January 1, 2001
Art direction for interactive / web and print campaigns; engaged in creative pitches and long-term client relationships. Notable clients included Dior, YSL (Tom Ford – M7), Clarins, McDonald’s, Adisseo, and Suze.
Senior Graphic Designer at McCann Erickson
January 1, 2008 - December 31, 2010
Contributed to branding and packaging concepts across international campaigns and clients; supported print and digital production and collaborated with cross-functional teams.
Art Director at Publicis Paris
January 1, 2007 - December 31, 2008
Led interactive and web campaigns, developed creative concepts, and managed pitches; collaborated on branding and advertising initiatives for high-profile clients.
Art Director / Interactive & Web at WCube Paris
January 1, 2001 - December 31, 2007
Direction of interactive/web projects and print campaigns; created long-term client relationships with Dior, YSL, Azzaro, Orange, Nike Woman, Societe, La Poste, Estherderm, and others.
Senior Art Director at McCann Erickson
January 1, 2008 - January 1, 2010
Directed interactive/web campaigns, digital art direction, pitch presentations, and team leadership for multiple clients.
Art Director at WCube Paris
January 1, 2001 - January 1, 2007
Interactive / Web; web & print campaigns; creative pitches and long-term client engagements.

Education

Bacherol at American University of Paris
January 30, 1996 - January 30, 1998
Art and web design

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Other, Software & Internet, Healthcare, Travel & Hospitality, Education