Senior Art Director and Brand Content & Luxury Communication professional with 20+ years of experience creating visual identities, communication campaigns, and brand experiences for beauty, luxury, and lifestyle brands. Known for strong creative direction, visual storytelling, and production expertise across print, digital, and retail environments—while maintaining brand consistency and aesthetic excellence. Long-term collaborator for Yves Rocher France, leading the adaptation and delivery of digital campaigns, CRM, retail activations, and product launches. Also founder and Creative Director at Limun Design, guiding projects from concept to production and collaborating closely with clients and cross-functional teams in fast-paced international settings. Skilled in generative AI-assisted creative workflows while preserving art direction and brand guidelines.

Nataša David

Senior Art Director and Brand Content & Luxury Communication professional with 20+ years of experience creating visual identities, communication campaigns, and brand experiences for beauty, luxury, and lifestyle brands. Known for strong creative direction, visual storytelling, and production expertise across print, digital, and retail environments—while maintaining brand consistency and aesthetic excellence. Long-term collaborator for Yves Rocher France, leading the adaptation and delivery of digital campaigns, CRM, retail activations, and product launches. Also founder and Creative Director at Limun Design, guiding projects from concept to production and collaborating closely with clients and cross-functional teams in fast-paced international settings. Skilled in generative AI-assisted creative workflows while preserving art direction and brand guidelines.

Available to hire

Senior Art Director and Brand Content & Luxury Communication professional with 20+ years of experience creating visual identities, communication campaigns, and brand experiences for beauty, luxury, and lifestyle brands. Known for strong creative direction, visual storytelling, and production expertise across print, digital, and retail environments—while maintaining brand consistency and aesthetic excellence.

Long-term collaborator for Yves Rocher France, leading the adaptation and delivery of digital campaigns, CRM, retail activations, and product launches. Also founder and Creative Director at Limun Design, guiding projects from concept to production and collaborating closely with clients and cross-functional teams in fast-paced international settings. Skilled in generative AI-assisted creative workflows while preserving art direction and brand guidelines.

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Language

English
Fluent
French
Fluent
Serbian
Fluent
Croatian
Fluent

Work Experience

Senior Brand Content Designer (freelance collaboration) at Yves Rocher France
January 1, 2011 - Present
Long-term freelance collaboration supporting the development and adaptation of digital campaigns, commercial activations, and product launches. Produces visual assets across e-commerce, CRM, retail, and brand communication channels, ensuring consistency across customer touchpoints and alignment with brand guidelines and deadlines.
Senior Brand Content Designer (Long-term freelance collaboration) at Yves Rocher France
January 1, 2011 - Present
Long-term collaboration supporting the development and adaptation of digital campaigns, commercial activations, and product launches. Works with marketing and digital teams to create visual assets across e-commerce, CRM, retail, and communication channels. Ensures visual consistency across customer touchpoints while working within brand guidelines, timelines, and commercial objectives.
Founder & Creative Director at Limun Design
January 1, 2010 - Present
Founder and Creative Director of an independent creative studio specialized in branding, communication, and digital experiences. Partners with international clients to develop visual identities, communication systems, and digital experiences. Leads projects from concept development to final production, combining strategic thinking, art direction, and visual storytelling, and collaborating with clients throughout all stages to deliver coherent brand experiences across print, digital, and retail environments.
Founder, Senior Graphic / UI-UX Designer at Limun Design
January 1, 2010 - Present
Founder of Limun Design providing campaign strategy and design for social media, web and offline communication; visual identity, brand systems, and packaging design; print and digital production (brochures, catalogues, web visuals); campaign creation and adaptations; direct collaboration with clients and cross-functional teams. Notable clients included Yves Rocher, LVMH, Biotherm, Guerlain, BNP Cardif, Danubius, Coca-Cola, Corse Air, Bambi, Armani, Lancome.
Founder / Senior Graphic & Brand Designer at Limun Design
January 1, 2010 - Present
Campaign strategy and design for social media, web and offline communication; Visual identity, brand systems, and packaging design; Print and digital production (brochures, catalogues, web visuals); Campaign creation and adaptations; Direct collaboration with clients and cross-functional teams.
Branding Creative Director at McCann Erickson
January 1, 2008 - January 1, 2010
Developed branding creative and communication concepts for international clients within an agency environment. Led creative projects combining branding, advertising, and packaging, working closely with strategy, marketing, and production teams. Presented concepts and participated in competitive pitches.
Senior Art Director at McCann Erickson
January 1, 2008 - January 1, 2010
Directed interactive/web campaigns, digital art direction, pitch presentations, and team leadership for multiple clients.
Senior Graphic Designer at McCann Erickson
January 1, 2008 - December 31, 2010
Contributed to branding and packaging concepts across international campaigns and clients; supported print and digital production and collaborated with cross-functional teams.
Senior Graphic & Brand Designer at McCann Erickson
January 1, 2008 - December 31, 2010
Led branding & packaging design for clients; Directed branding projects; Collaborated with cross-functional teams; Print and digital production.
Art Director at Publicis Paris
January 1, 2007 - December 31, 2008
Led interactive and web campaigns, developed creative concepts, and managed pitches; collaborated on branding and advertising initiatives for high-profile clients.
Creative Director Branding & Packaging at Publicis Paris
January 1, 2007 - January 1, 2008
Led design teams and managed branding and packaging projects; developed creative concepts and visual systems; directed packaging and identity design for regional and global brands. Clients included Bambi, Coca-Cola, MTS, NIS, L’Oréal, and Tigar.
Senior Art Director at Publicis Paris
January 1, 2007 - December 31, 2008
Art direction for interactive / web campaigns; Campaign concept development, pitches, and team leadership.
Art Director at WCube Paris
January 1, 2001 - January 1, 2007
Interactive / Web; web & print campaigns; creative pitches and long-term client engagements.
Art Director / Interactive & Web at WCube Paris
January 1, 2001 - December 31, 2007
Direction of interactive/web projects and print campaigns; created long-term client relationships with Dior, YSL, Azzaro, Orange, Nike Woman, Societe, La Poste, Estherderm, and others.
Senior Art Director – Interactive / Web at WCube Paris
January 1, 2001 - December 31, 2007
Digital campaign and web art direction; Pitch presentations; Team leadership; Long-term client collaborations including Dior, YSL, Azzaro, Orange, Nike.
Senior Art Director and Brand Content Designer at Publicis / Wcube / Framfab
January 1, 1998 - January 1, 2008
Senior Art Director and Brand Content Designer with 20+ years of experience creating visual identities, communication campaigns, and brand experiences for beauty, luxury, and lifestyle brands. Combines creative direction, visual storytelling, and production expertise to develop coherent visual experiences across print, digital, and retail environments while ensuring aesthetic excellence and brand consistency. Collaborates with marketing and digital teams to create visual assets for e-commerce, CRM, retail, and communication channels, managing multiple projects in fast-paced international environments while respecting brand guidelines, deadlines, and commercial objectives.
Art Director – Interactive / Web at FramFab Paris
January 1, 1998 - January 1, 2001
Art direction for interactive / web and print campaigns; engaged in creative pitches and long-term client relationships. Notable clients included Dior, YSL (Tom Ford – M7), Clarins, McDonald’s, Adisseo, and Suze.
Art Director at FramFab Paris
January 1, 1998 - December 31, 2001
Art direction for print campaigns; Long-term clients; Cross-functional collaboration.

Education

Bacherol at American University of Paris
January 30, 1996 - January 30, 1998
Art and web design
Degree in Visual Arts at Higher Pedagogical Academy
January 11, 2030 - July 29, 2026
Graphical Design (Advanced Web Design) at American University of Paris
January 11, 2030 - July 29, 2026
Degree in Visual Arts Education (Graphical Design, Advanced Web Design) at American University of Paris / London, United Kingdom (as listed)
January 11, 2030 - July 29, 2026
Degree in Visual Arts Education (Art Teaching) - Best Designer Award – First Prize at Higher Pedagogical Academy (as listed)
January 11, 2030 - July 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Other, Software & Internet, Healthcare, Travel & Hospitality, Education