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Founded and grew an artisan streetwear brand from 100 to 877 Instagram/TikTok followers in 10 months, producing ~100 campaign assets in-house with no agency budget. Drove ~90% of e-commerce traffic organically, focusing on creative direction, content production, e-commerce, and acquisition. Hands-on in creative direction, shooting, editing, and performance marketing—building brand positioning, launching the Shopify storefront, managing multi-supplier production/logistics, and running CRM + paid social (Klaviyo, Meta Ads, TikTok Shop).…Founded and grew an artisan streetwear brand from 100 to 877 Instagram/TikTok followers in 10 months, producing ~100 campaign assets in-house with no agency budget. Drove ~90% of e-commerce traffic organically, focusing on creative direction, content production, e-commerce, and acquisition. Hands-on in creative direction, shooting, editing, and performance marketing—building brand positioning, launching the Shopify storefront, managing multi-supplier production/logistics, and running CRM + paid social (Klaviyo, Meta Ads, TikTok Shop).

Nathan Bouah

Art Director, Content Producer, Video Editor, +2

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Founded and grew an artisan streetwear brand from 100 to 877 Instagram/TikTok followers in 10 months, producing ~100 campaign assets in-house with no agency budget. Drove ~90% of e-commerce traffic organically, focusing on creative direction, content production, e-commerce, and acquisition. Hands-on in creative direction, shooting, editing, and performance marketing—building brand positioning, launching the Shopify storefront, managing multi-supplier production/logistics, and running CRM + paid social (Klaviyo, Meta Ads, TikTok Shop).…Founded and grew an artisan streetwear brand from 100 to 877 Instagram/TikTok followers in 10 months, producing ~100 campaign assets in-house with no agency budget. Drove ~90% of e-commerce traffic organically, focusing on creative direction, content production, e-commerce, and acquisition. Hands-on in creative direction, shooting, editing, and performance marketing—building brand positioning, launching the Shopify storefront, managing multi-supplier production/logistics, and running CRM + paid social (Klaviyo, Meta Ads, TikTok Shop).

Available to hire

Founded and grew an artisan streetwear brand from 100 to 877 Instagram/TikTok followers in 10 months, producing ~100 campaign assets in-house with no agency budget. Drove ~90% of e-commerce traffic organically, focusing on creative direction, content production, e-commerce, and acquisition.

Hands-on in creative direction, shooting, editing, and performance marketing—building brand positioning, launching the Shopify storefront, managing multi-supplier production/logistics, and running CRM + paid social (Klaviyo, Meta Ads, TikTok Shop).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Boutique / Corner Manager (Printemּps Westfield Parly 2) at OFFICINE GÉNÉRALE

June 1, 2025 - Present

Managed retail operations and client development for a fashion brand inside a mall environment. Targeted incremental revenue growth (~10% increase) and maintained a portfolio of 30+ repeat clients. Led commercial activations and merchandising, tracked daily KPIs, and provided product recommendations to support sales performance.

Emergence Project Manager at FRANCÉCLAT

October 1, 2024 - March 31, 2025

Led Instagram and LinkedIn campaigns and improved community engagement by ~25% within 3 months. Organized 5 events with 150–300 attendees under a €10,000 budget. Produced monthly web analytics and social reporting, delivering strategic recommendations to improve performance and reach.

Founder & Creative Director at NATH AN B OUAH Streetwear Brand

September 1, 2023 - Present

Creative direction and end-to-end content production for an artisan streetwear brand: art direction, shooting, editing, and AI video campaigns (Runway, Kling, Veo, ElevenLabs). Built and launched the full brand identity and e-commerce presence (Shopify store, positioning, visual identity). Created ~100 assets without agencies/contractors. Achieved ~90% of e-commerce traffic generated organically and grew Instagram/TikTok followers from 100 to 877 in 10 months. Managed sourcing (8 suppliers across Europe/Asia), international logistics for a ~300-piece run, and overall operations. Set up CRM and acquisition stack including Klaviyo, Meta Ads, and TikTok Shop France. Reported €5,000 direct-to-consumer revenue and ~€90 average order value.

Account Management (Internship) at SWARMIZ

January 1, 2022 - Present

Internship in account management (details not specified).

Contracting (Internship) at Weekend(s)

January 1, 2022 - January 1, 2023

Internship experience in contracting/operational support (details not specified).

Freelance Graphic Designer at FIVERR

January 1, 2021 - January 1, 2022

Delivered 20+ visual identities across Europe/US as a freelance graphic designer.

Head of Communications & Digital Marketing at Galerie Negrillis

January 1, 2020 - Present

Developed communications and social media strategy across 5 exhibitions, increasing online visibility by ~30%. Promoted 10+ artists and produced editorial content (press releases, catalogues, interviews) to support exhibition marketing and audience growth.