Available to hire
Hi, I’m Natia Meladze, a results-driven Digital Marketing Manager with 10+ years of experience delivering 3.5x ROAS, 15%+ lead volume growth, and 20% digital funnel optimization across public sector, education, e-commerce, and agency environments. I focus on analytics-led and AI-powered marketing systems to drive measurable ROI and growth.
I leverage a multi-model AI ecosystem (ChatGPT, Gemini, Claude) to automate high-impact content production and streamline workflows, and I excel at performance marketing, strategic brand development, and cross-platform growth to boost visibility and ROI through data-driven digital transformation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Georgian
Fluent
English
Advanced
Work Experience
Senior PR Specialist - Social Media & Communications at Kutaisi International University (KIU)
July 1, 2025 - PresentLed platform-specific social media strategies across Instagram, TikTok, and Facebook, achieving 25% growth in organic engagement and 20% higher student interaction. Maintained 100% response rate for 1,700+ students via social media DMs and email. Supported digital recruitment campaigns contributing to 700+ new enrollments and coordinated social media promotion for major academic events, boosting turnout and media reach by 30%.
Assistant to the Mayor - Public Relations & Communications at Poti City Municipal Hall
April 1, 2023 - September 1, 2024Managed official municipal social channels, increasing organic reach and engagement by 35% through targeted content and ad campaigns; produced high-performing Reels and short-form videos for civic communication and public services. Designed 50+ branded assets using Canva and Adobe Photoshop, improving visual identity and local engagement by 20%. Implemented AI-driven content ideation and scripting using ChatGPT and Gemini, reducing production time by 30% while maintaining a consistent and professional brand voice across all municipal platforms.
Founder & Creative Director at Skyrocket Marketing
September 1, 2020 - PresentFounded and led Skyrocket Marketing, delivering social media growth strategies resulting in 25% engagement and lead growth for client brands; oversaw creation of 200+ content assets optimized for platform algorithms. Implemented scalable AI-assisted workflows, reducing production time by 30% and using analytics to drive client brand growth.
Owner & Social Media Manager at E-Commerce Venture
September 1, 2020 - June 1, 2022Grew audience by 30% month-over-month through organic social and community-driven content; increased engagement by 25% through analytics-based optimization; maintained 100% DM and comment response rate. Drove loyalty and repeat purchases via personalized customer interactions and community management.
Senior PR Specialist - Digital Marketing & Communications at Kutaisi International University (KIU)
July 1, 2025 - PresentLed digital recruitment campaigns, delivering 700+ student enrollments, 15% growth in qualified leads, and 20% digital funnel optimization. Managed the university website, digital funnels, and campaign landing flows to ensure a seamless user experience and improved processing efficiency. Produced bilingual campaign content to boost brand visibility and engagement. Delivered integrated digital campaigns driving lead generation and conversion rate optimization.
Head of Innovation & Municipal Services Development at Poti City Municipal Hall
September 1, 2024 - June 30, 2025Led digital transformation projects, improving project approval rates by 20% and operational efficiency by 15%. Coordinated digital awareness campaigns, increasing platform usage by 25-40% and modernizing official websites by 20%. Designed data systems, improving reporting accuracy by 30% and ensuring data-driven decision making.
Digital Marketing Manager at E-Commerce Venture
September 1, 2020 - June 30, 2022Executed paid social campaigns, achieving 3.5x ROAS and reducing CAC. Increased social-to-sale conversion rate to 20% through funnel and creative optimization. Managed analytics, reporting, and budget optimization, ensuring data-driven decision making and ROI maximization.
Education
Master of Public Administration (MPA) at Georgian Institute of Public Affairs (GIPA)
January 1, 2014 - January 1, 2016Bachelor of Arts in English Language and Literature at Akaki Tsereteli State University, Faculty of Humanities
January 1, 2010 - January 1, 2014Master of Public Administration (MPA) at Georgian Institute of Public Affairs (GIPA)
January 1, 2014 - December 31, 2016Bachelor of Arts in English Language and Literature at Akaki Tsereteli State University, Faculty of Humanities
January 1, 2010 - December 31, 2014Master of Public Administration (MPA) at Georgian Institute of Public Affairs (GIPA)
January 1, 2014 - January 1, 2016Bachelor of Arts in English Language and Literature at Akaki Tsereteli State University, Faculty of Humanities, Philology
January 1, 2010 - January 1, 2014Qualifications
Industry Experience
Education, Government, Media & Entertainment, Software & Internet, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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