Results-driven Digital Marketing Strategist and Content & Brand Specialist with experience across social media strategy, content creation, ecommerce marketing, brand development, and client relationship management. I build strategic content systems that use storytelling and digital platforms to grow brand visibility and customer engagement. I partner with businesses across industries to translate business goals into fast, measurable marketing initiatives—combining creative direction, copywriting, community management, and performance reporting. As a founder, I manage end-to-end client delivery and online business operations, with a strong focus on authentic personal branding and impactful digital growth.

Natalia Szczepańska

Results-driven Digital Marketing Strategist and Content & Brand Specialist with experience across social media strategy, content creation, ecommerce marketing, brand development, and client relationship management. I build strategic content systems that use storytelling and digital platforms to grow brand visibility and customer engagement. I partner with businesses across industries to translate business goals into fast, measurable marketing initiatives—combining creative direction, copywriting, community management, and performance reporting. As a founder, I manage end-to-end client delivery and online business operations, with a strong focus on authentic personal branding and impactful digital growth.

Available to hire

Results-driven Digital Marketing Strategist and Content & Brand Specialist with experience across social media strategy, content creation, ecommerce marketing, brand development, and client relationship management. I build strategic content systems that use storytelling and digital platforms to grow brand visibility and customer engagement.

I partner with businesses across industries to translate business goals into fast, measurable marketing initiatives—combining creative direction, copywriting, community management, and performance reporting. As a founder, I manage end-to-end client delivery and online business operations, with a strong focus on authentic personal branding and impactful digital growth.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Polish
Fluent
German
Intermediate

Work Experience

Founder & Content Strategy Consultant at TPM Group
February 1, 2026 - Present
Founded a content strategy and digital marketing consultancy supporting businesses to build stronger online presence through strategic storytelling and content creation. Developed tailored content strategies aligned with brand positioning and audience engagement goals. Created and managed content systems including short-form video, educational content, social media campaigns, and brand storytelling frameworks. Partnered with businesses across industries to strengthen positioning and audience engagement. Managed end-to-end operations: client relationships, proposals, project planning, content production, and delivery. Provided guidance on personal branding, organic growth, and digital communication strategies.
Co-Founder & Social Media Strategist at It's Enya
March 1, 2022 - February 1, 2026
Co-founded a digital marketing agency focused on social media management, content creation, and brand development. Managed social media strategies across beauty, healthcare, hospitality, and lifestyle industries. Built content calendars, campaign concepts, and creative direction to increase brand awareness and audience engagement. Produced social content including short-form videos, photography, graphics, and written content. Managed client relationships, project timelines, and marketing deliverables from strategy through execution. Collaborated with contractors and creative partners to deliver high-quality marketing solutions, supporting brand positioning, online presence, and customer engagement strategies.
Founder & Content Creator / Personal Brand Mentor at Natitoworld
March 1, 2020 - Present
Built and managed an online personal development and mentoring brand focused on personal growth, confidence, and a business mindset. Developed educational content, digital products, and online programs supporting women through transformational coaching. Created and executed content strategies across social media platforms to grow audience engagement and brand awareness. Developed expertise in personal branding, storytelling, online community building, and digital communication. Managed end-to-end online business operations including content planning, marketing, customer communication, and program delivery.
Hospitality Assistant at Sydney Opera House
November 1, 2019 - April 1, 2020
Provided high-level customer service at a major Australian cultural venue. Delivered professional hospitality services to local and international guests in a fast-paced environment. Managed customer enquiries and supported a positive visitor experience. Worked collaboratively with team members to maintain service standards during events and performances.
Compliance Operations Intern at Amazon
August 1, 2019 - October 1, 2019
Supported compliance operations by reviewing and classifying products according to internal policies and guidelines. Conducted website audits and analyzed data to identify potential compliance issues. Applied strong attention to detail and analytical skills to support operational decision-making. Worked within internal systems and processes to improve accuracy and efficiency.
Social Media Specialist at Everyday Office Official Fashion
April 1, 2019 - October 1, 2019
Developed and implemented social media strategies to increase brand awareness and audience engagement. Planned and scheduled social media content including posts, stories, and campaigns. Created visual content including photography, videos, and graphic designs using Canva and Lightroom. Analyzed social media insights and performance metrics to optimize content strategy. Supported fashion campaigns through creative content production.
Customer Service Associate at Sun & Snow
November 1, 2018 - June 1, 2019
Managed customer inquiries via email and phone communications. Assisted guests with accommodation bookings and reservation management. Resolved customer concerns while maintaining high service standards. Developed strong communication and problem-solving skills in a customer-focused environment.
Bank Products Sales Advisor at ING Bank Śląski
July 1, 2017 - April 1, 2018
Provided personalized advice to customers regarding banking products and services. Managed customer relationships and supported clients in selecting appropriate financial solutions. Achieved sales targets through effective communication and consultative selling techniques. Maintained accurate customer records and supported database management. Developed strong negotiation, sales, and relationship management skills using CRM and client management systems.

Education

Advanced Diploma of Leadership & Management at Wentworth Institute of Higher Education
January 1, 2023 - January 1, 2025
Diploma of Business at AH&B International College
January 1, 2021 - January 1, 2023
Certificate IV in Business at AH&B International College
January 1, 2020 - January 1, 2021
Bachelor of Arts (German Philology - Business & Economics) at University of Gdańsk
January 1, 2016 - January 1, 2019

Qualifications

Advanced Diploma of Leadership & Management
January 1, 2023 - January 1, 2025
Diploma of Business
January 1, 2021 - January 1, 2023
Certificate IV in Business
January 1, 2020 - January 1, 2021

Industry Experience

Media & Entertainment, Education, Financial Services, Retail, Real Estate & Construction, Travel & Hospitality, Healthcare, Other