Social media and digital media professional with 10 years of experience specializing in healthcare, tech, and entertainment brands. Managed and scaled social channels from 0 to 200k+ followers organically, created brand-winning campaigns, content, and digital assets, and ensured high client satisfaction through proactive communication and collaboration. Worked for brands such as Spotify, Prime Video, Bayer, Novonordisk, Bonduelle, Ballentine's and more. Experienced in multi-channel social media strategy, content planning, short-form video, community management, event and online event management, and cross-functional coordination with creative, data, media, IT/web, and technology teams. Fluent in Polish and English (C2) with strong copywriting, translation, and performance-minded media optimization across paid and organic channels.

Natalia Magielska-Kościałkowska

Social media and digital media professional with 10 years of experience specializing in healthcare, tech, and entertainment brands. Managed and scaled social channels from 0 to 200k+ followers organically, created brand-winning campaigns, content, and digital assets, and ensured high client satisfaction through proactive communication and collaboration. Worked for brands such as Spotify, Prime Video, Bayer, Novonordisk, Bonduelle, Ballentine's and more. Experienced in multi-channel social media strategy, content planning, short-form video, community management, event and online event management, and cross-functional coordination with creative, data, media, IT/web, and technology teams. Fluent in Polish and English (C2) with strong copywriting, translation, and performance-minded media optimization across paid and organic channels.

Available to hire

Social media and digital media professional with 10 years of experience specializing in healthcare, tech, and entertainment brands. Managed and scaled social channels from 0 to 200k+ followers organically, created brand-winning campaigns, content, and digital assets, and ensured high client satisfaction through proactive communication and collaboration. Worked for brands such as Spotify, Prime Video, Bayer, Novonordisk, Bonduelle, Ballentine’s and more.

Experienced in multi-channel social media strategy, content planning, short-form video, community management, event and online event management, and cross-functional coordination with creative, data, media, IT/web, and technology teams. Fluent in Polish and English (C2) with strong copywriting, translation, and performance-minded media optimization across paid and organic channels.

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Language

Polish
Fluent
English
Fluent

Work Experience

Social Media and Digital Manager (Main Brands) at MEDIA MONKS
November 1, 2022 - Present
Developed and executed impactful digital and social media campaigns aligned with marketing strategies. Participated in creation of ATL/BTL productions. Ensured communication between agency, clients, and external contractors. Monitored and analyzed feedback and online reviews to drive continuous improvement. Stayed up-to-date with digital technology trends and leveraged real-time insights for innovative campaigns. Created social media strategies for ongoing communication, executed ongoing communication on Facebook, Instagram, and YouTube (including content, copywriting, and collaboration with external freelancers and companies). Ensured proper copywriting and translations; ensured prompt responses to comments and customer queries while maintaining high engagement. Reported and optimized ongoing projects and campaigns. Responsible for creating and publishing brand web content, creating dedicated landing pages, and supporting digital content requirements.
Performance Media (Facebook Business Manager) / Social Media Content Manager (Tools: Canva, Photoshop, CapCut, etc.) at PERFORMANCE MEDIA
April 1, 2021 - January 1, 2023
Managed social media content using tools including Facebook Business Manager, Canva, Photoshop, CapCut, Lightroom, and video-editing workflows (including Zoom, Jira, Trello, and more). Responsible for ongoing creation, publishing, and optimization of social media and content for brand accounts. Worked across community and content management tasks and supported campaign execution using paid and organic channels. Collaborated with relevant stakeholders and handled content and asset preparation aligned with marketing needs.
Social Media and Content Manager (Digital/Content Campaign Execution) at White's Agency
January 1, 2021 - January 1, 2024
Developed and executed impactful digital and social media campaigns aligned with marketing strategies. Participated in creation of ATL/BTL productions. Ensured communication between agency, clients, and external contractors. Monitored and analyzed feedback and online reviews to drive continuous improvement, and stayed up-to-date with digital technology trends. Performed ongoing communication creation for social platforms (content, copywriting, and collaboration with external freelancers and companies), ensured proper copywriting and translations, handled prompt responses to comments and customer queries, and reported/optimized ongoing projects and campaigns. Responsible for creating and publishing content on brand website and creating dedicated landing pages.
Social Media and Community Senior Specialist at ISOLUTIONS P.Z.O.O.
April 1, 2019 - November 1, 2019
Developed and executed impactful social media and communication campaigns aligned with marketing strategies for GCPplasso association. Ensured prompt responses to comments and customer queries while maintaining high engagement. Managed online conference management for up to 450 participants. Created engaging text, image and video content for social media accounts, including longer forms such as newsletters and infographics. Created dedicated landing pages and supported communications management needs.
Social Media Project Manager / Social Media and Communication Manager (Main Brands) at GREY WOLF GROUP
January 1, 2019 - February 1, 2023
Developed and executed impactful social media and communication campaigns aligned with marketing strategies; participated in creation of ATL/BTL productions. Provided research, communication, and execution of campaigns including influencer and freelancer support. Created engaging copy, graphics, and video content for social media accounts; ensured prompt response to comments and customer queries while maintaining high engagement. Monitored and analyzed feedback and online reviews to drive continuous improvement. Orchestrated community-building events and initiatives to enhance brand awareness. Fostered relationships with customers, industry professionals, and journalists; stayed up-to-date with digital technology trends and used real-time insights for innovative campaigns. Provided expertise in social platforms and trend analysis to propose effective campaign strategies and infused pop-culture inspiration into content development. Main brands included: Cinema City, Bonduelle Polska, Ju
Social Media & Digital and Social Media Manager / Creative Strategist at GREY WOLF GROUP
January 1, 2019 - February 1, 2023
Prepared and set up multi-channel social media strategies; participated in creation of ATL/BTL productions. Prepared ongoing communication content calendars for TikTok, Facebook, Instagram, YouTube, and LinkedIn. Created text and graphic assets in Polish and English; created short-form videos for TikTok and Instagram Reels. Created media plans and project roadmaps; implemented, managed, optimized and reported multi-channel paid and organic social media campaigns. Managed brand social media paid campaigns in Facebook Meta. Coordinated with influencers and content creators, and collaborated closely with creative, data, media and technology teams, as well as marketing and social media teams to maintain brand consistency. Cooperated with IT/web-dev teams on website and chatbot projects. Managed social media projects for multiple main brands (e.g., Toyota Jaworski, Fastline Racing Academy, Stock Prestige Polska, Krosno Glass Polska).
Communications Manager - Pro Bono at STOWARZYSZENIE NA RZECZ DOBREJ PRAKTYKI W BADANIACH KLINICZNYCH W POLSCE
January 1, 2018 - Present
Provided and managed social media and communications efforts on a pro bono basis, including development and execution of impactful social media and communication campaigns aligned with marketing strategy for the organization. Ensured prompt responses to comments and customer queries while maintaining high engagement. Managed online conference management for up to 450 participants. Created engaging text, image and video content for social media accounts, including newsletters and infographics. Created dedicated landing pages and supported ongoing communications.
Social Media and Content Manager at MÓJB AR.PL
January 1, 2017 - January 1, 2020
Created engaging text, image, and video content for company social media accounts based on the company internal website using WordPress. Performed extensive copywriting and translation work. Conducted promotional activities for IT products built by the company. Cooperated in the creation and promotion of other company websites. Coordinated SEO activities, created and coordinated content required for launched tech products, coordinated with external agencies, and coordinated company events.

Education

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Qualifications

Industry Experience

Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Computers & Electronics, Other