Hybrid designer-developer on a quest to elevate brand identities and create engaging, on-brand digital experiences.

Natalie Ayuba

Hybrid designer-developer on a quest to elevate brand identities and create engaging, on-brand digital experiences.

Available to hire

Hybrid designer-developer on a quest to elevate brand identities and create engaging, on-brand digital experiences.

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Front End Developer at Cognisess
November 1, 2024 - Present
Hired as UI/UX champion to design and develop front-end features for a React-based skills intelligence platform, improving usability and accessibility for approximately 60,000 users. Led the redesign of core features in collaboration with product and marketing teams, delivering end-to-end visual design with Figma including wireframes, prototypes, and UI components. Refactored legacy React components into modular structures enhancing code readability and maintainability. Redesigned and implemented login and registration flows with minimal UI, semantic HTML, and improved WCAG compliance, increasing Lighthouse Accessibility by 15% and SEO by 30%. Updated the design system with new marketing assets such as logos and promotional banners, and maintained a 30+ component library documented with Storybook to enforce cohesive brand identity across platforms.
Graduate Software Developer at WeAreCORTEX
June 30, 2024 - August 5, 2025
Designed, developed, and maintained features for a .NET automation platform, focusing on frontend upgrades. Redesigned and implemented the platform’s UI with light/dark theming and improved WCAG adherence, boosting Lighthouse Accessibility scores by 80%. Led design and development of a 'Recent Activity' dashboard, reducing user navigation time by 60%. Automated generation of 200+ icons using C# to dynamically create SVG files at runtime, removing the need for manual design tools.
Mobile App Developer at UEA Internship Programme
September 30, 2021 - August 5, 2025
Collaborated within a Scrum team of five developers to build a cross-platform React Native app supporting users with post-stroke fatigue, delivering a functional prototype to clients within a 12-week turnaround. Led the app’s visual design by creating the logo and designing wireframes for two of three core features. Built reusable UI components with React Native and tested on iOS and Android devices to ensure consistency.

Education

BSc Computer Graphics, Imaging and Multimedia at University of East Anglia
September 1, 2018 - June 30, 2021

Qualifications

Google UX Design Professional Certificate
January 1, 2024 - August 5, 2025
Professional Scrum Developer Certificate
January 1, 2021 - August 5, 2025

Industry Experience

Software & Internet, Media & Entertainment, Computers & Electronics