I’m a passionate and detail-driven designer with a specialised focus in costume and apparel design. My background and skills span across various creative disciplines, from creating vibrant character costumes or photographing elegant equestrian sports in motion, I thrive where creativity meets purpose. My varied skill sets are the result of involving myself and picking up skills from the entire production chain from conceptualisation, to product development, and marketing the final products. I'm open to creative opportunities and look forward to working with you.

Natalie O

I’m a passionate and detail-driven designer with a specialised focus in costume and apparel design. My background and skills span across various creative disciplines, from creating vibrant character costumes or photographing elegant equestrian sports in motion, I thrive where creativity meets purpose. My varied skill sets are the result of involving myself and picking up skills from the entire production chain from conceptualisation, to product development, and marketing the final products. I'm open to creative opportunities and look forward to working with you.

Available to hire

I’m a passionate and detail-driven designer with a specialised focus in costume and apparel design.
My background and skills span across various creative disciplines, from creating vibrant character costumes or photographing elegant equestrian sports in motion, I thrive where creativity meets purpose.
My varied skill sets are the result of involving myself and picking up skills from the entire production chain from conceptualisation, to product development, and marketing the final products.

I’m open to creative opportunities and look forward to working with you.

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Language

Work Experience

Costume Designer at Freelance
January 1, 2022 - Present
Designing costume & accessory samples for Halloween and festive occasions; development of technical packs & print artwork for factory sampling and production; creation of realistic subprint designs for costumes and character apparel; graphic & product design for party goods and themed accessories; material sourcing and budget management; adaptability and remote-work proficiency.
Equestrian Photographer at Freelance
June 1, 2022 - Present
Specialization in equestrian photography; post-editing of photos & videos.
Designer and Content Creation Assistant at A Pair and a Spare
April 1, 2017 - April 1, 2018
Created visual and written content for lifestyle, fashion, and travel platforms, including DIY tutorials and social media assets. Worked closely with the founder of A Pair and A Spare — Geneva Vanderzeil, to develop content and creative assets for the brand’s lifestyle, DIY, and fashion-focused platforms. This role combined hands-on design with digital storytelling and content production. Design & DIY Development: ✦ Designed and created custom clothing pieces, accessories, and home décor items for DIY tutorials ✦ Developed original sewing patterns and hand-crafted sample pieces for styled photoshoots and online content ✦ Wrote step-by-step DIY blog posts and tutorials for the APAAS website Content Creation & Styling: ✦ Designed and illustrated infographics, guides, and visual assets for lifestyle and travel content on Instagram and the website, some of which garnered over 100K saves on Pinterest ✦ Sourced materials, props, and locations for blog and product placement photoshoots ✦ Assisted with styling, shooting, and editing photography for both organic and sponsored content
Costume and Set Designer at HKAPA
January 1, 2019 - December 31, 2019
AN APPETITE TO BE FED (Dance choreographer: Vivian Luk)
Set Designer at HKAPA
January 1, 2019 - December 31, 2019
80K (Director: Poon Wai Sum)
Costume Designer at HKAPA
January 1, 2019 - December 31, 2019
TWELFTH NIGHT (Director: Roy Szeto)
Costume Designer at Amscan Asia
April 1, 2018 - January 1, 2022
As a Costume Designer at Amscan, I contributed to the development of seasonal costume and accessory collections for Amscan’s core product range, sold to major international retailers and buyers worldwide. I was in charge of the development of products for major international retail clients, including Walmart, Woolworths, Coles, Big W, and Salling Group. My role encompassed the full design-to-production pipeline — Ranging from concept ideation and costume rendering to technical pack creation, product sampling coordination, factory communication, and final product photography and retouching — Ensuring all products were cohesive, retail-ready, and delivered on time to meet buyer specifications. Key Responsibilities: ✦ Designed full costume and accessory lines for Halloween and festive events, tailored to diverse markets and age groups ✦ Produced detailed tech packs and technical illustrations in Adobe Illustrator & Photoshop for sampling and production ✦ Collaborated closely with the sales team, product developers, buyers, and manufacturers to manage timelines, material selections, and design approvals ✦ Involved in all stages of costume development, from sketching and pattern alteration to fabric sourcing, print design, safety testing, and costing ✦ Developed party product designs including headbands, plates, decorations, and novelty items ✦ Assisted in costume prodcut shoots, directed and handled in-house product photography, and retouched images for use in retail packaging and marketing materials ✨ Highlights: ✦ Managed high-volume customer accounts with tight turnaround times ✦ Balanced creativity with commercial viability, consistently delivering top-selling costume lines for global distribution ✦ Strong cross-functional experience across design, production, merchandising, and packaging

Education

Foundation Certificate at RMIT University, Melbourne
January 1, 2011 - January 1, 2012
Bachelor of Arts (Theatre Set & Costume Design) at The Hong Kong Academy for Performing Arts
January 1, 2012 - January 1, 2016

Qualifications

The Society of APA Scholarship
January 1, 2012 - April 9, 2026
Andy Tong Scholarship
January 1, 2013 - April 9, 2026
Esoteric Buddhism Charity Fund Scholarship
January 1, 2014 - April 9, 2026
The Society of APA Local Student Scholarship
January 1, 2014 - April 9, 2026
Maria Fan Howard Arts Scholarship
January 1, 2015 - April 9, 2026
Sunbeam Chinese Opera Cultural Scholarship
January 1, 2015 - April 9, 2026

Industry Experience

Media & Entertainment, Manufacturing, Retail, Professional Services, Education