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I'm a marketing professional with 14 years of experience planning, executing, and optimizing multi-channel campaigns for B2B SaaS, FinTech, Crypto, and developer-focused products. I excel at translating technical value propositions into clear, compelling messaging that resonates with technical audiences and drives pipeline. I thrive in cross-functional environments, partnering with Product, Sales, and Demand Gen teams to optimize performance, scale campaigns, and deliver measurable growth. I’m a data-driven storyteller who loves experimentation, testing, and continuous improvement to lift conversions and accelerate business impact.…I'm a marketing professional with 14 years of experience planning, executing, and optimizing multi-channel campaigns for B2B SaaS, FinTech, Crypto, and developer-focused products. I excel at translating technical value propositions into clear, compelling messaging that resonates with technical audiences and drives pipeline. I thrive in cross-functional environments, partnering with Product, Sales, and Demand Gen teams to optimize performance, scale campaigns, and deliver measurable growth. I’m a data-driven storyteller who loves experimentation, testing, and continuous improvement to lift conversions and accelerate business impact.

Natalie Bachani

Digital Marketer, PPC Manager, Social Media Manager, +5

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I'm a marketing professional with 14 years of experience planning, executing, and optimizing multi-channel campaigns for B2B SaaS, FinTech, Crypto, and developer-focused products. I excel at translating technical value propositions into clear, compelling messaging that resonates with technical audiences and drives pipeline. I thrive in cross-functional environments, partnering with Product, Sales, and Demand Gen teams to optimize performance, scale campaigns, and deliver measurable growth. I’m a data-driven storyteller who loves experimentation, testing, and continuous improvement to lift conversions and accelerate business impact.…I'm a marketing professional with 14 years of experience planning, executing, and optimizing multi-channel campaigns for B2B SaaS, FinTech, Crypto, and developer-focused products. I excel at translating technical value propositions into clear, compelling messaging that resonates with technical audiences and drives pipeline. I thrive in cross-functional environments, partnering with Product, Sales, and Demand Gen teams to optimize performance, scale campaigns, and deliver measurable growth. I’m a data-driven storyteller who loves experimentation, testing, and continuous improvement to lift conversions and accelerate business impact.

Available to hire

I’m a marketing professional with 14 years of experience planning, executing, and optimizing multi-channel campaigns for B2B SaaS, FinTech, Crypto, and developer-focused products. I excel at translating technical value propositions into clear, compelling messaging that resonates with technical audiences and drives pipeline.

I thrive in cross-functional environments, partnering with Product, Sales, and Demand Gen teams to optimize performance, scale campaigns, and deliver measurable growth. I’m a data-driven storyteller who loves experimentation, testing, and continuous improvement to lift conversions and accelerate business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Digital Marketing Manager at Notified

April 1, 2025 - Present

Managed end-to-end multi-channel campaigns across email, landing pages, nurture flows, and product updates using HubSpot. Built segmented campaign journeys that increased lead-to-MQL conversion by 32% and reduced sales cycle time by 18%. Developed campaign plans, briefs, timelines, and performance dashboards aligned to GTM motions. Conducted A/B testing across creative, messaging, and CTA variations—improving CTR and engagement by 20% QoQ. Partnered with Product Marketing and Sales Operations to align targeting, messaging, and campaign objectives. Owned campaign analytics and attribution, ensuring accurate reporting across HubSpot and Salesforce.

Marketing Consultant at Gel Studios

July 1, 2024 - April 1, 2025

Planned and executed digital marketing campaigns for B2B and B2C clients, including email, paid social, and content-led funnels. Developed campaign strategies that increased client leads by up to 250% and improved CPL through message refinement and segmentation. Built campaign assets including landing pages, email sequences, ad copy, case studies, and social content. Managed campaign calendars and cross-functional creative coordination.

Marketing Director at Netcoins (Crypto Exchange)

December 1, 2022 - June 1, 2024

Planned and executed multi-channel marketing campaigns across search, social, email, content, and offline channels with a $1M+ annual budget. Delivered growth-focused campaigns that drove 543% MoM new user growth and 530% MoM increase in page views. Managed quarterly campaign planning, prioritization, timelines, and cross-channel execution. Led campaign reporting, KPI tracking, dashboards, and insights for executive and product teams. Collaborated with Product, Compliance, Support, and Creative teams to ensure messaging accuracy for a regulated environment.

Marketing Manager at LoginID (Cybersecurity/FinTech)

September 1, 2020 - December 1, 2022

Developed and executed integrated marketing campaigns including product launches, webinar programs, lifecycle nurtures, and partner campaigns. Drove MAU +217%, WAU +283%, DAU +545% through targeted campaigns supporting authentication APIs and SDK products. Collaborated with Algorand to create co-branded content and solution messaging as part of a funded ecosystem partnership. Developed and executed social media content strategy, increasing Twitter followers 475%.

Marketing Manager – Product & Digital at BitOasis (Crypto Exchange)

January 1, 2018 - September 1, 2020

Built and executed the company’s first complete content marketing strategy, increasing blog traffic by 47% and newsletter open rates to 67%. Produced SEO content, email marketing sequences, education-focused articles, and user-focused onboarding materials. Created editorial calendars and multi-channel content that drove a 21.7% increase in sessions and 27.4% increase in conversions from social traffic. Owned content quality, editorial review, and storytelling direction across all channels in MENA markets.

Senior Officer, Consumer Services & Solutions at Aramex

October 1, 2011 - January 1, 2018

Managed global content and communications for the Shop & Ship program across 60+ countries. Led content strategy for email, web, product updates, and customer lifecycle communications. Produced retention-focused content that reactivated 32% of dormant users. Developed top-funnel messaging, micro-copy, and user onboarding content to improve customer experience.