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I’m a Digital Marketing Specialist and creative writer based in Jakarta, with 5+ years of experience in content marketing, copywriting, and scriptwriting. I enjoy translating brand ideas into engaging TikTok and social media content—supported by research, social listening, and clear performance tracking—to help campaigns reach the right audience and drive measurable results. I’ve worked across both government and commercial projects, from public service announcements and award campaign videos to brand-led initiatives for skincare and vitamins. I’m comfortable leading content production end-to-end, collaborating cross-functionally, and working with freelance creators—while maintaining consistency with brand guidelines and optimizing content angles using analytics and benchmarking.…I’m a Digital Marketing Specialist and creative writer based in Jakarta, with 5+ years of experience in content marketing, copywriting, and scriptwriting. I enjoy translating brand ideas into engaging TikTok and social media content—supported by research, social listening, and clear performance tracking—to help campaigns reach the right audience and drive measurable results. I’ve worked across both government and commercial projects, from public service announcements and award campaign videos to brand-led initiatives for skincare and vitamins. I’m comfortable leading content production end-to-end, collaborating cross-functionally, and working with freelance creators—while maintaining consistency with brand guidelines and optimizing content angles using analytics and benchmarking.

Naura Nady Salsabila

Digital Marketer, Content Strategist, Copywriter, +2

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I’m a Digital Marketing Specialist and creative writer based in Jakarta, with 5+ years of experience in content marketing, copywriting, and scriptwriting. I enjoy translating brand ideas into engaging TikTok and social media content—supported by research, social listening, and clear performance tracking—to help campaigns reach the right audience and drive measurable results. I’ve worked across both government and commercial projects, from public service announcements and award campaign videos to brand-led initiatives for skincare and vitamins. I’m comfortable leading content production end-to-end, collaborating cross-functionally, and working with freelance creators—while maintaining consistency with brand guidelines and optimizing content angles using analytics and benchmarking.…I’m a Digital Marketing Specialist and creative writer based in Jakarta, with 5+ years of experience in content marketing, copywriting, and scriptwriting. I enjoy translating brand ideas into engaging TikTok and social media content—supported by research, social listening, and clear performance tracking—to help campaigns reach the right audience and drive measurable results. I’ve worked across both government and commercial projects, from public service announcements and award campaign videos to brand-led initiatives for skincare and vitamins. I’m comfortable leading content production end-to-end, collaborating cross-functionally, and working with freelance creators—while maintaining consistency with brand guidelines and optimizing content angles using analytics and benchmarking.

Available to hire

I’m a Digital Marketing Specialist and creative writer based in Jakarta, with 5+ years of experience in content marketing, copywriting, and scriptwriting. I enjoy translating brand ideas into engaging TikTok and social media content—supported by research, social listening, and clear performance tracking—to help campaigns reach the right audience and drive measurable results.

I’ve worked across both government and commercial projects, from public service announcements and award campaign videos to brand-led initiatives for skincare and vitamins. I’m comfortable leading content production end-to-end, collaborating cross-functionally, and working with freelance creators—while maintaining consistency with brand guidelines and optimizing content angles using analytics and benchmarking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

Indonesian

Advanced

English

Intermediate

Work Experience

Freelance Content Specialist at Paragon Technology and Innovation

February 1, 2026 - April 1, 2026

Translated creative briefs into engaging scripts and captions for four proxy interest accounts (UGC Stream). Delivered biweekly script submissions while maintaining consistency with brand formats and guidelines. Performed social listening and content benchmarking using TikTok Creative Center to identify audience insights, trending topics, and high-performing content angles. Managed content scheduling and publishing to ensure timely and consistent uploads.

TikTok Content Specialist at TENTANG ANAK

August 1, 2025 - October 1, 2025

Managed TikTok marketing initiatives for Expert Care (skincare) and Expert Boost (vitamins) to support TikTok Shop sales and growth. Developed content strategies and managed monthly content calendars to drive engagement and campaign performance. Led freelance creators through the production workflow, including weekly brief development, script writing, and execution oversight. Maintained CTR above 1% and increased GMV by 24.3% during the campaign period.

Senior Content Writer at JAKARTA SMART CITY

March 1, 2021 - February 1, 2025

Developed scripts and copy for public service announcements, award videos, campaigns, and social media content within a government institution. Built a TikTok content strategy that generated 12K followers and increased engagement rate by 7% in less than one month. Collaborated cross-functionally from pre-production through post-production to brainstorm concepts and support execution. Conceptualized and developed the presentation video script for the ASEAN ICT Awards 2021, contributing to 20% of the overall assessment criteria.