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I am a results-oriented Paid Social Media Associate Manager with over 9.5 years of experience in Paid Social, Programmatic Advertising, Performance Marketing, and Media Analytics. I've had the opportunity to work on multi-million-dollar campaigns for global brands like Porsche, Adidas, Mercedes-Benz, Dropbox, and IHG, managing campaigns across key social platforms and programmatic platforms. I'm passionate about leveraging AI-powered tools and social intelligence platforms to drive engagement and deliver data-driven insights. With a strong focus on audience targeting, ad spend optimization, and cross-channel strategy, I pride myself on improving ROI and campaign effectiveness. I enjoy collaborating with cross-functional teams, mentoring others, and continuously learning to stay at the forefront of media analytics and marketing technology.…I am a results-oriented Paid Social Media Associate Manager with over 9.5 years of experience in Paid Social, Programmatic Advertising, Performance Marketing, and Media Analytics. I've had the opportunity to work on multi-million-dollar campaigns for global brands like Porsche, Adidas, Mercedes-Benz, Dropbox, and IHG, managing campaigns across key social platforms and programmatic platforms. I'm passionate about leveraging AI-powered tools and social intelligence platforms to drive engagement and deliver data-driven insights. With a strong focus on audience targeting, ad spend optimization, and cross-channel strategy, I pride myself on improving ROI and campaign effectiveness. I enjoy collaborating with cross-functional teams, mentoring others, and continuously learning to stay at the forefront of media analytics and marketing technology.

Naveen Kannekanti

Performance Marketer, Marketing Analyst, Marketing Strategist, +3

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I am a results-oriented Paid Social Media Associate Manager with over 9.5 years of experience in Paid Social, Programmatic Advertising, Performance Marketing, and Media Analytics. I've had the opportunity to work on multi-million-dollar campaigns for global brands like Porsche, Adidas, Mercedes-Benz, Dropbox, and IHG, managing campaigns across key social platforms and programmatic platforms. I'm passionate about leveraging AI-powered tools and social intelligence platforms to drive engagement and deliver data-driven insights. With a strong focus on audience targeting, ad spend optimization, and cross-channel strategy, I pride myself on improving ROI and campaign effectiveness. I enjoy collaborating with cross-functional teams, mentoring others, and continuously learning to stay at the forefront of media analytics and marketing technology.…I am a results-oriented Paid Social Media Associate Manager with over 9.5 years of experience in Paid Social, Programmatic Advertising, Performance Marketing, and Media Analytics. I've had the opportunity to work on multi-million-dollar campaigns for global brands like Porsche, Adidas, Mercedes-Benz, Dropbox, and IHG, managing campaigns across key social platforms and programmatic platforms. I'm passionate about leveraging AI-powered tools and social intelligence platforms to drive engagement and deliver data-driven insights. With a strong focus on audience targeting, ad spend optimization, and cross-channel strategy, I pride myself on improving ROI and campaign effectiveness. I enjoy collaborating with cross-functional teams, mentoring others, and continuously learning to stay at the forefront of media analytics and marketing technology.

Available to hire

I am a results-oriented Paid Social Media Associate Manager with over 9.5 years of experience in Paid Social, Programmatic Advertising, Performance Marketing, and Media Analytics. I’ve had the opportunity to work on multi-million-dollar campaigns for global brands like Porsche, Adidas, Mercedes-Benz, Dropbox, and IHG, managing campaigns across key social platforms and programmatic platforms. I’m passionate about leveraging AI-powered tools and social intelligence platforms to drive engagement and deliver data-driven insights.

With a strong focus on audience targeting, ad spend optimization, and cross-channel strategy, I pride myself on improving ROI and campaign effectiveness. I enjoy collaborating with cross-functional teams, mentoring others, and continuously learning to stay at the forefront of media analytics and marketing technology.

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Work Experience

Associate Manager - Media Analytics at GALE Partners

December 1, 2022 - Present

Designed and deployed influencer marketing dashboards for clients such as MilkPEP, Fogo de Chao, IHG, and HSS streamlining engagement tracking and improving reporting efficiency by 25%. Conducted advanced social listening analysis using NetBase and Spike for brands like HSS, IHG, and Kohler, uncovering sentiment trends that enabled optimized budget allocation and led to a 10% increase in qualified leads. Developed scalable content tagging frameworks for Instagram, TikTok, and client websites, enhancing content discoverability by 15% and accelerating campaign reporting processes across marketing teams. Performed competitive benchmarking and industry audits, identifying opportunities in short-form video content. Initiated a new content strategy that increased audience engagement by 8% within one quarter. Integrated cross-channel media performance data into DASH AI, building dynamic visual dashboards that elevated stakeholder visibility and improved marketing insight adoption by 20%. Anal

Senior Campaign Manager - Paid Social at GALE Partners

December 1, 2022 - Present

Executed and managed end-to-end paid social campaigns for global clients including Perrigo, Dropbox, Wells, and HBS, ensuring strategic alignment with brand goals across platforms such as Meta, TikTok, LinkedIn, Pinterest, and Snapchat. Conducted detailed campaign performance analysis and provided actionable optimization strategies, improving ROAS by up to 20% through continuous testing, audience refinement, and creative enhancements. Delivered comprehensive monthly and ad-hoc performance reports using tools like DASH AI, Funnel.io, and Alchemy AI, enabling data-driven decision-making and real-time budget reallocations. Managed media trafficking operations across multiple platforms, ensuring accurate implementation of ad placements, pixel tracking, and adherence to platform compliance and brand safety standards. Led audience segmentation and budget pacing strategies, leveraging insights to reallocate spend toward high-performing segments, reducing CPA by 15% and maximizing engagement a

Social Media Analyst at Omnicom Media Group

December 31, 2022 - July 15, 2025

Managed end-to-end paid social campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest, and Snapchat for global clients including Porsche, Adidas, Electrify America, and Foot Locker, ensuring alignment with brand and performance goals. Developed and executed multi-platform paid media strategies, optimizing campaigns through creative testing, audience segmentation, and budget pacing resulting in up to 18% improvement in cost-efficiency. Collaborated with the programmatic media team to align paid social strategies with broader omnichannel media plans, gaining hands-on exposure to platforms like DV360 and The Trade Desk to understand cross-channel performance drivers and data flow. Handled campaign trafficking, QA, and ad operations, including pixel and UTM implementation, ad scheduling, and audience targeting to ensure flawless delivery and performance tracking. Managed monthly budgets exceeding $1M, using in-flight data to reallocate spend and scale high-performing seg

Social Media Strategist at Medialytiics

May 31, 2021 - July 15, 2025

Planned and executed paid social media campaigns across platforms including Meta, TikTok, LinkedIn, and Snapchat for clients such as BookMyShow, Britannia, and Barbeque Nation, improving reach and engagement through precise audience targeting. Created platform-specific strategies focused on awareness, engagement, and conversion goals, leveraging performance data to drive campaign optimizations and lower CPA by 12%. Conducted budget pacing, ad trafficking, and campaign QA across multiple accounts, ensuring accurate delivery and timely implementation of creatives and tracking pixels. Produced monthly performance reports and actionable insights using Excel and in-platform analytics, supporting data-driven adjustments to bidding, audience segmentation, and creative strategy. Collaborated with creative, media buying, and client teams to refine campaign objectives and align messaging across social channels, contributing to a 15% increase in campaign efficiency.

Senior Digital Advertising Analyst at AD Freakz

October 31, 2019 - July 15, 2025

Executed various digital advertising functions including campaign analysis, performance optimization, and reporting to support client media strategies. Contributed to managing digital campaigns, audience targeting, and media operations ensuring compliance and delivery accuracy. Collaborated across teams to improve campaign processes and performance tracking, leveraging analytics to enhance advertising effectiveness.