Available to hire
With 14 years of experience in traditional media including radio, TV, internet, and live events, I am passionate about transforming the future of media by leveraging new technologies like AI and VR. As an IIM Bangalore alumnus and former Radio Jockey at Mirchi, complemented by my entrepreneurial journey, I bring strategic insights, creativity, and purpose to every project.
I love storytelling, marketing, branding, and communication, driving innovation in media with a special interest in audio. Let’s connect and explore innovative collaborations in this dynamic media landscape.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Tamil
Fluent
English
Advanced
German
Beginner
Hindi
Beginner
Work Experience
Media and Communications Lead at Goethe-Zentrum Coimbatore
March 1, 2024 - PresentAs the Media and Communications Lead at Goethe-Zentrum Coimbatore, I spearhead media initiatives across the group's verticals, curating and collaborating with partners to bring unique cultural events. I focus on efficient budgeting, strategic resource allocation, and lead a team of freelancers and vendors to execute high-quality events and initiatives. Additionally, I oversee media production for branding and marketing, crafting compelling narratives and visual content, and develop marketing and communication strategies integrating innovative technologies to drive impactful outcomes.
Co-Founder at Curry Podcasts
August 31, 2023 - July 15, 2025Co-founded an audio production and promotion company producing and distributing regional branded content for businesses and brands.
Radio Jockey at Mirchi
March 31, 2022 - July 15, 2025Hosted the flagship breakfast show “Good Morning Kovai” engaging audiences with lively conversations, trending topics, and curated music. Crafted storytelling segments, listener interactions, and spontaneous humor for an engaging on-air experience. Collaborated with programming teams to curate fresh content, conceptualize segments, and execute campaigns. Managed radio scheduling and compliance reporting, and developed a data-science based metric for Weekly Top 20 songs using the OSEMN framework.
Voice Actor at Endemol Shine Group
September 30, 2017 - July 15, 2025Freelance voiceover artist working with Bigg Boss Tamil Season-1 reality show airing on Vijay TV and Hotstar.
Entrepreneur at Coronet Food
June 30, 2017 - July 15, 2025Led growth initiatives and new product innovations for family-owned food processing business under the brand Dhaaniyam. Spearheaded sales and marketing, growing the business into South India’s leading health food manufacturer across multiple brands and markets.
Radio Jockey at Radio Mirchi
August 31, 2012 - July 15, 2025Hosted two shows: Golisoda (afternoon energetic show) and Mr. Romeo (late-night romantic music show). Delivered compelling on-air performances, managed live and recorded segments, scripted content, collaborated on show format and engagement strategies, assisted in backend operations including playlist curation, promotional coordination, listener analytics, and managing satellite RJs.
Education
Bachelor of Science at Kongunadu arts & science college
June 1, 2007 - March 31, 201010th, +2 at St. Paul's Matric. Hr. Sec. School
June 1, 1999 - April 30, 2007Qualifications
Introduction to Data Analytics
January 11, 2030 - July 15, 2025Data Analysis with Spreadsheets and SQL
January 11, 2030 - July 15, 2025Marketing Analytics Foundation
January 11, 2030 - July 15, 2025Goethe-Zertifikat A1
January 11, 2030 - July 15, 2025SEO for Social Media
January 11, 2030 - July 15, 2025Certificate in General Management Programme, Entertainment & Media Business
November 1, 2023 - June 30, 2024Industry Experience
Media & Entertainment, Education, Consumer Goods, Non-Profit Organization
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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