I'm Navin Ramharak, founder and strategy lead at The Lab's Brown Ballers—the largest global platform for South Asian athletes. I orchestrated growth from 0 to 5M+ followers and 40M+ monthly impressions across platforms, scaling brand visibility through viral storytelling and creator collaborations. I built and led a 50+ strong global contributor network, driving over $70M in attributed revenue across ecommerce and partner programs, and shaping go-to-market strategies that unlocked international growth across North America, India, and China. From grassroots programs to major campaigns, I've built community through original content, live events, and partnerships with global brands. I’ve helped scale ecommerce revenue from $50K to $15M+ in five years via strategic DTC product lines and social funnels, and raised over $250K+ in nonprofit funding for scholarships and youth initiatives. I’m passionate about brand strategy, digital marketing, and content production that resonates with audiences and delivers measurable impact.

Navin Ramharak

I'm Navin Ramharak, founder and strategy lead at The Lab's Brown Ballers—the largest global platform for South Asian athletes. I orchestrated growth from 0 to 5M+ followers and 40M+ monthly impressions across platforms, scaling brand visibility through viral storytelling and creator collaborations. I built and led a 50+ strong global contributor network, driving over $70M in attributed revenue across ecommerce and partner programs, and shaping go-to-market strategies that unlocked international growth across North America, India, and China. From grassroots programs to major campaigns, I've built community through original content, live events, and partnerships with global brands. I’ve helped scale ecommerce revenue from $50K to $15M+ in five years via strategic DTC product lines and social funnels, and raised over $250K+ in nonprofit funding for scholarships and youth initiatives. I’m passionate about brand strategy, digital marketing, and content production that resonates with audiences and delivers measurable impact.

Available to hire

I’m Navin Ramharak, founder and strategy lead at The Lab’s Brown Ballers—the largest global platform for South Asian athletes. I orchestrated growth from 0 to 5M+ followers and 40M+ monthly impressions across platforms, scaling brand visibility through viral storytelling and creator collaborations. I built and led a 50+ strong global contributor network, driving over $70M in attributed revenue across ecommerce and partner programs, and shaping go-to-market strategies that unlocked international growth across North America, India, and China.

From grassroots programs to major campaigns, I’ve built community through original content, live events, and partnerships with global brands. I’ve helped scale ecommerce revenue from $50K to $15M+ in five years via strategic DTC product lines and social funnels, and raised over $250K+ in nonprofit funding for scholarships and youth initiatives. I’m passionate about brand strategy, digital marketing, and content production that resonates with audiences and delivers measurable impact.

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Language

English
Fluent

Work Experience

Founder & Executive Director at In The Lab – Brown Ballers (Global Basketball Brand)
January 1, 2024 - September 16, 2025
Founded and led the largest global platform for South Asian athletes; grew social reach from 0 to 5M+ followers; orchestrated campaigns with 50+ viral videos, 25M+ views; drove 700M+ views across platforms; built a creator-driven team and secured non-profit funding; scaled brand visibility and partnerships through strategic content and performance marketing.
Creative Consultant at In The Lab – Brown Ballers
January 1, 2024 - September 16, 2025
Led creative and content strategy, live events, and influencer partnerships; expanded to 50+ global contributors; delivered high-ROI campaigns; guided growth across multiple markets including North America, India, and China.
Founder & Director at Brown Ballers FC
January 1, 2015 - September 16, 2025
Built Brown Ballers FC — the first South Asian team to compete in a $1M global soccer tournament, defeating Villarreal CF in debut season; led program development, recruitment, and community engagement; established scholarships and coaching staff.
Founder & Executive Director at In The Lab – Brown Ballers – Largest Global Platform for South Asian Athletes
January 1, 2025 - September 16, 2025
Orchestrated growth from 0 to 5M+ followers; led 3 thriving ventures; international growth across North America, India, and China; directed end-to-end campaigns including viral storytelling and creator collaborations; increased eCommerce revenue from $50K to $15M+ over 5 years; produced 100+ video campaigns including NBA star series; organized live events and digital activations; built a 10+ person cross-media team; 150M+ impressions; established talent pipelines and partnerships.
Founder & Strategy Lead at In The Lab – Global Basketball Brand Brown Ballers – Largest Global Platform for South Asian Athletes
December 31, 2024 - September 16, 2025
Led brand and strategy for a leading sports media property; grew followers to millions; built ventures; scaled international growth; oversaw campaigns and partnerships.
Creative Consultant at In The Lab – Global Basketball Brand Brown Ballers
December 31, 2024 - September 16, 2025
Delivered creative strategy and content production across 100+ campaigns; mentored 12+ creatives and producers; contributed to brand partnerships and live events.
Video & Content Strategist at Grant MacEwan University / Harlem Globetrotters
December 31, 2014 - September 16, 2025
Spearheaded video and content strategy; delivered 50+ viral videos with 25M+ views; revamped digital storytelling across YouTube, Instagram, and TikTok; managed team of 12+ creatives and producers; led recruitment and partnerships.
Founder & Executive Director at In The Lab – Global Basketball Brand Brown Ballers
January 1, 2019 - Present
Orchestrated growth from 0 to 5M+ followers with 40M+ monthly impressions across platforms; built a 10+ person cross‑functional team across media, content, and product; led influencer‑driven campaigns and partnerships with global brands; launched Brown Baller FC, the first South Asian team to compete in a $1M global soccer tournament; raised $250K+ in non‑profit funding for scholarships, grassroots sports, and youth initiatives; built community through original content, live events, and brand partnerships.
Founder & Strategy Lead at In The Lab
December 31, 2024 - September 16, 2025
Drove over 850M+ views and 2.5B impressions for 100+ clients across SaaS, eCommerce, and consumer brands; developed brand content strategies; scaled creator networks to 50+ global contributors; led end‑to‑end video production, brand voice, campaigns, and performance marketing.
Spearheaded Video & Content Strategy at Harlem Globetrotters
January 1, 2014 - September 16, 2025
Led video and content strategy, delivering 50+ viral videos with 25M+ views; revamped digital storytelling and fan engagement across YouTube, Instagram, and TikTok; managed a 12+ person creative team and oversaw campaign execution and brand partnerships.
Creative Consultant at In The Lab / The Lab Team
December 31, 2024 - September 16, 2025
Provided creative direction and content strategy for sports and consumer brands; supported multi‑market campaigns and partnerships; contributed to growth across platforms.
Founder & Strategy Lead at Brown Ballers (The Lab – Global Basketball Brand)
January 1, 2024 - September 16, 2025
Orchestrated growth from 0 to 5M+ followers and 40M+ monthly impressions across platforms; scaled brand visibility through viral storytelling and creator collaborations; led a cross-functional team of 50+ global contributors; delivered end-to-end brand campaigns; drove over $70M in attributed revenue across ecommerce and partner channels.
Creative Consultant at Brown Ballers / The Lab – Global Basketball Brand
January 1, 2024 - September 16, 2025
Provided creative direction and go-to-market support for campaigns; collaborated with creators and partners to maximize reach and engagement.
Video & Content Strategist at Harlem Globetrotters (BBTV)
January 1, 2014 - September 16, 2025
Spearheaded video and content strategy delivering 50+ viral videos with 25M+ views; revamped brand's digital storytelling and fan engagement across YouTube, Instagram, and TikTok; managed 12+ creatives and producers; oversaw campaign execution and brand partnerships.

Education

Bachelor of Commerce – Management & Marketing at Grant MacEwan University, Canada
January 1, 2010 - January 1, 2014
Bachelor of Commerce – Management & Marketing at BBTV / Harlem Globetrotters
January 11, 2030 - September 16, 2025
at Grant MacEwan University, Canada
January 1, 2010 - December 31, 2014
Bachelor of Commerce – Management & Marketing at Grant MacEwan University
January 1, 2010 - January 1, 2014

Qualifications

Social House – Helping Brands Scale Through Content
January 11, 2030 - September 16, 2025
Social House – Helping Brands Scale Through Content
January 11, 2030 - September 16, 2025
Bachelor of Commerce – Management & Marketing
January 11, 2030 - September 16, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Other, Non-Profit Organization, Consumer Goods