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I'm Yijie Zhang, also known as Robin. I have a background in art history and fashion, with hands-on experience across international internships in London and Asia. I enjoy turning complex ideas into clear, engaging visuals across exhibitions, packaging, and digital campaigns. My interdisciplinary path, including studies at Tsinghua University and the London College of Fashion, has given me a global perspective and a collaborative mindset. I’m proactive, reliable, and passionate about brand storytelling and design systems.…I'm Yijie Zhang, also known as Robin. I have a background in art history and fashion, with hands-on experience across international internships in London and Asia. I enjoy turning complex ideas into clear, engaging visuals across exhibitions, packaging, and digital campaigns. My interdisciplinary path, including studies at Tsinghua University and the London College of Fashion, has given me a global perspective and a collaborative mindset. I’m proactive, reliable, and passionate about brand storytelling and design systems.

Yijie Zhang (Robin)

Packaging Designer, Designer, Graphic Designer, +3

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I'm Yijie Zhang, also known as Robin. I have a background in art history and fashion, with hands-on experience across international internships in London and Asia. I enjoy turning complex ideas into clear, engaging visuals across exhibitions, packaging, and digital campaigns. My interdisciplinary path, including studies at Tsinghua University and the London College of Fashion, has given me a global perspective and a collaborative mindset. I’m proactive, reliable, and passionate about brand storytelling and design systems.…I'm Yijie Zhang, also known as Robin. I have a background in art history and fashion, with hands-on experience across international internships in London and Asia. I enjoy turning complex ideas into clear, engaging visuals across exhibitions, packaging, and digital campaigns. My interdisciplinary path, including studies at Tsinghua University and the London College of Fashion, has given me a global perspective and a collaborative mindset. I’m proactive, reliable, and passionate about brand storytelling and design systems.

Available to hire

I’m Yijie Zhang, also known as Robin. I have a background in art history and fashion, with hands-on experience across international internships in London and Asia. I enjoy turning complex ideas into clear, engaging visuals across exhibitions, packaging, and digital campaigns.

My interdisciplinary path, including studies at Tsinghua University and the London College of Fashion, has given me a global perspective and a collaborative mindset. I’m proactive, reliable, and passionate about brand storytelling and design systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Virtual Graphic Designer at TP-Link UK

January 1, 2025 - Present

Optimized Tapo’s visual brand identity, built and optimized brand Shopify website; designed Shopify web assets (banners, product overviews, spotlight details) with SEO-driven UI/UX, collaborated with marketing on new product campaigns. Supported Amazon A+ pages, brand story, and weekly newsletters EDM, enhancing digital presence and engagement. Created social media content, Google Ads, and promotional videos to drive brand awareness and marketing initiatives.

Visual Design Intern at Xiaomi Technology

January 1, 2024 - Present

Led the visual design for Redmi mobile phone launches, creating key visuals and social media content to promote new products and daily operations. Played a vital role in the creative brainstorming process, working closely with the marketing, design, and product teams to ensure cohesive visual representation.

Creative Research Assistant at ARTiStory (London)

January 1, 2024 - Present

Worked with the central creative team to identify art and cultural IP content, integrating social trends and significant exhibitions. Collaborated with international creative designers to generate visually compelling material for museum partners, helping to align IP development with global creative trends.

Graphic Design Internship at UCCA Center for Contemporary Art

January 1, 2023 - Present

Supported the design team in creating exhibition-related visual materials, such as packaging, posters, and WeChat long-form images. Produced promotional video animations to elevate the exhibition experience. Gained experience in adhering to brand guidelines while maintaining creativity in visual storytelling.

Social Media Operator at ABUSELESS Jewelry Brand

January 1, 2022 - Present

Managed and operated the brand's social media presence, contributing to the development of its online identity. Participated in the design process for new product launches, creating engaging visual assets such as posters and detailed product images for e-commerce, helping to boost brand visibility.