I’m Nayab Ayesha, a direct response copywriter and creative strategist based in Lahore.
I’m Nayab Ayesha, a direct response copywriter and creative strategist based in Lahore. I write long-form sales pages, VSLs, email sequences, and ad scripts for Meta, YouTube, and Google—using Voice-of-Customer (VOC) research to uncover what people truly want, what they’re struggling with, and the reasons they’re ready to buy.
I also bring a software engineering background, which helps me structure funnels and troubleshoot like a problem-solver. I build unique mechanisms to clearly show how products work, create offer and value stacks, and improve performance through testing and data—so brands can lower CAC and grow revenue across health, wellness, beauty/skin care, and B2B.
I have completed my project of Lunaverse. I write static image ads, and I create videos with hooks and angles. After that I write the concept and hypothesis behind my hook and the reasoning behind my angles and concept. https://www.twine.net/signin
Researched and wrote direct-response assets for health, wellness, jewelry, and DTC e-commerce brands, including long-form VSLs, advertorials, landing pages, and email sequences. Conducted VOC mining from Reddit, Quora, forums, Amazon reviews, and social media to identify customer problems, needs, and buying motivations, then used these insights to develop strong angles and explain why products work. Created Meta and TikTok video ad scripts with compelling hooks, and produced clear step-by-step creative briefs for video editors and designers. Built automated email flows (welcome, abandoned cart, post-purchase) to support LTV growth. Collaborated with media buyers using hook rate, CTR, and CPA data to test and improve ad variations.
Supported ERP software systems by diagnosing technical bugs, user workflow issues, and application errors. Documented user processes and created UML diagrams, applying structured problem-solving approaches that influence data-driven copywriting and funnel architecture. Worked on ERP sales bill system, Medical Appointment system, and Attendance management system.
Conducted direct consultations for high-ticket clients across Pakistan and the UAE (Dubai). Understood client financial needs, answered questions, built trust through active listening, and supported decision-making to close deals.
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