I’m a freelance marketing consultant with hands-on experience designing and executing digital strategies that drive brand awareness and measurable lead generation. I’ve worked with small brands and local businesses to audit websites, optimize lead funnels, design sales materials, and run email and content campaigns that convert. Example deliverables I’ve led: sales decks, website UX and conversion improvements, video briefs, multi-step email nurture sequences, and educational blog + social programs that clarify product benefits and build trust. Relevant skills and tools: content strategy and copywriting, basic video production management, graphic direction for print and digital, HubSpot/Mailchimp/CMS experience, and conversion optimization. I translate technical product benefits into clear, benefit-led messaging and create repeatable processes (playbooks, templates, and tracking dashboards) so marketing stays consistent as the brand scales.

Naz Raisa

I’m a freelance marketing consultant with hands-on experience designing and executing digital strategies that drive brand awareness and measurable lead generation. I’ve worked with small brands and local businesses to audit websites, optimize lead funnels, design sales materials, and run email and content campaigns that convert. Example deliverables I’ve led: sales decks, website UX and conversion improvements, video briefs, multi-step email nurture sequences, and educational blog + social programs that clarify product benefits and build trust. Relevant skills and tools: content strategy and copywriting, basic video production management, graphic direction for print and digital, HubSpot/Mailchimp/CMS experience, and conversion optimization. I translate technical product benefits into clear, benefit-led messaging and create repeatable processes (playbooks, templates, and tracking dashboards) so marketing stays consistent as the brand scales.

Available to hire

I’m a freelance marketing consultant with hands-on experience designing and executing digital strategies that drive brand awareness and measurable lead generation. I’ve worked with small brands and local businesses to audit websites, optimize lead funnels, design sales materials, and run email and content campaigns that convert. Example deliverables I’ve led: sales decks, website UX and conversion improvements, video briefs, multi-step email nurture sequences, and educational blog + social programs that clarify product benefits and build trust.

Relevant skills and tools: content strategy and copywriting, basic video production management, graphic direction for print and digital, HubSpot/Mailchimp/CMS experience, and conversion optimization. I translate technical product benefits into clear, benefit-led messaging and create repeatable processes (playbooks, templates, and tracking dashboards) so marketing stays consistent as the brand scales.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

Brand Manager at Brand Bastion
August 20, 2025 - November 20, 2025
Led brand management initiatives for Brand Bastion, a social media management platform, focusing on protecting online presence. Role ended due to medical leave.
Enterprise Account Executive at Triton Canada Inc.
July 20, 2024 - August 20, 2025
Canada's largest pre-employment background screening provider. Owned full sales cycle for enterprise accounts (500+ employees). Built relationships with Director/ C-suite stakeholders. Drove new business acquisition and contributed to product/SOP development to scale enterprise operations.
Senior Enterprise Account Executive at Sterling Backcheck
April 20, 2013 - April 20, 2022
Grew book of business from $1.5M to $3M within a year. Led a team of Client Services Executives; built strong client relationships and drove revenue growth.
Client Services Manager at Sterling Backcheck
April 20, 2013 - April 20, 2022
Led a team of Client Services Executives, providing onboarding, training, ongoing coaching, and performance reviews. Focused on client lifecycle and customer success.
Client Services Representative / Operations at Sterling Backcheck
April 20, 2013 - April 20, 2022
Held various titles including Verification Specialist, Criminal Research Specialist, Client Services Representative, and Client Services Executive as part of client services operations.
Senior Customer Success Manager at Plobal Apps
May 20, 2022 - June 20, 2023
Consulted Shopify Plus merchants on mobile apps strategy, including optimization, new sales channel adoption, and high-impact promotional campaigns across pre-launch, launch, and post-launch phases.
Client Services Manager at Plobal Apps
May 20, 2022 - June 20, 2023
Led onboarding and training, ongoing coaching, and performance reviews; managed client lifecycle across enterprise merchants.

Education

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Qualifications

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Industry Experience

Retail, Professional Services, Education, Media & Entertainment