Results-oriented Digital Marketing & Advertising Specialist with a proven track record of scaling campaign ROAS and engagement. Expert in merging technical marketing execution with advanced creative production. Highly skilled in prompt engineering, full-cycle video editing, and motion graphics, utilizing AI-assisted workflows to elevate brand storytelling and deliver high-impact digital assets for D2C and SaaS markets.
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- Hook-First Editing: Crafted engaging first 2–3 second hooks with fast-paced cutting, zoom cuts, and sound design to maximize viewer retention.
- Captions & Visual Storytelling: Integrated dynamic kinetic subtitles, emojis, b-roll overlays, and brand-aligned motion graphics.
- Multi-Platform Repurposing: Re-framed horizontal assets into 9:16 vertical formats optimized specifically for Gen Z trends and algorithmic engagement.
- Audio & Pacing: Synced background music and trending audio cues to match comedic timing and key dialogue points.
Transformed long-form content, raw animation, and podcast episodes into high-impact vertical short-form videos tailored for TikTok, Instagram Reels, and YouTube Shorts.
Key Contributions:
Tools Used:
Adobe Premiere Pro, After Effects, CapCut Pro
- Prompt Engineering & Creative Direction: Developed highly detailed, continuous visual prompts to ensure absolute product consistency (matching exact bottle frosted glass, caps, and packaging textures) across multiple scene transitions within a single generation.
- AI Video Generation: Utilized Seedance and Higgsfield AI to generate a photorealistic, 9:16 cinematic sequence featuring macro product shots, fluid camera movements, and realistic human interaction.
- Audio & Post-Production: Integrated and synced a natural American male voiceover with atmospheric audio to drive the final CTA.
Client: US-Based E-commerce (Bhalow)
Project Type: AI-Generated Promotional Ad
Product: Burberry Touch for Men (Eau de Toilette)
About the Project:
For this project, I conceptualized and produced a continuous 30-second, vertical OVC (Online Video Commercial) for a US client. The goal was to blend a high-end luxury fragrance aesthetic with a natural, authentic product review style, utilizing a “faceless” brand ambassador approach to keep the focus entirely on the product.
My Role & Workflow:
Outcome:
Delivered a hyper-realistic, brand-safe marketing asset that elevates the product’s visual identity and engages the target audience without the need for an expensive traditional video shoot.
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