I’m Nazila Fitriadinda, a communications and creative specialist with 13+ years of experience across broadcast production, content creation, and media relations in Indonesia and Southeast Asia. I’ve produced 1,000+ episodes, built trusted networks of guest speakers and partners (500+), and helped launch new program segments that grew viewership by 30–50% by combining strong storytelling with audience insights. In my recent roles, I write and develop multimedia editorial content for regional lifestyle and entertainment coverage, while also coordinating teams to deliver consistent, multi-platform narratives. Previously, I led end-to-end production and sponsorship strategy for national TV—turning brand goals into integrated on-air and off-air storytelling—and I’m known for maintaining strong stakeholder relationships, leading under pressure, and ensuring factual, engaging output.…

Nazila Fitriadinda

I’m Nazila Fitriadinda, a communications and creative specialist with 13+ years of experience across broadcast production, content creation, and media relations in Indonesia and Southeast Asia. I’ve produced 1,000+ episodes, built trusted networks of guest speakers and partners (500+), and helped launch new program segments that grew viewership by 30–50% by combining strong storytelling with audience insights. In my recent roles, I write and develop multimedia editorial content for regional lifestyle and entertainment coverage, while also coordinating teams to deliver consistent, multi-platform narratives. Previously, I led end-to-end production and sponsorship strategy for national TV—turning brand goals into integrated on-air and off-air storytelling—and I’m known for maintaining strong stakeholder relationships, leading under pressure, and ensuring factual, engaging output.…

Available to hire

I’m Nazila Fitriadinda, a communications and creative specialist with 13+ years of experience across broadcast production, content creation, and media relations in Indonesia and Southeast Asia. I’ve produced 1,000+ episodes, built trusted networks of guest speakers and partners (500+), and helped launch new program segments that grew viewership by 30–50% by combining strong storytelling with audience insights.

In my recent roles, I write and develop multimedia editorial content for regional lifestyle and entertainment coverage, while also coordinating teams to deliver consistent, multi-platform narratives. Previously, I led end-to-end production and sponsorship strategy for national TV—turning brand goals into integrated on-air and off-air storytelling—and I’m known for maintaining strong stakeholder relationships, leading under pressure, and ensuring factual, engaging output.

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Skills

Experience Level

Leadership
Expert
Copywriting
Expert
Script
Expert
CapCut
Expert
Branding
Expert
Microsoft Office
Expert
Canva
Intermediate
Social Media Design
Intermediate
Presentation Design
Intermediate
Pitch Deck
Intermediate

Language

English
Fluent
Indonesian
Fluent
German
Intermediate
Korean
Intermediate
Thai
Beginner

Work Experience

Senior Writer at The Southeast Asia Desk
October 1, 2025 - Present
Produce multimedia editorial content for the Weekend Brew segment, including articles, scripts, blog posts, and website copy covering entertainment, lifestyle, and regional affairs across Southeast Asia. Pitch and develop original story ideas, conduct research and source outreach for accuracy, and collaborate with editors, social media teams, and producers to ensure cohesive multi-platform delivery aligned with brand voice and messaging standards. Contributed to establishing a consistent editorial voice supporting the segment’s expansion into lifestyle and entertainment verticals.
Senior Creative at SEA Today News (Southeast Asia Today)
March 1, 2021 - June 1, 2025
Led end-to-end production of 1,000+ episodes including scripting, rundowns, talent coordination, studio and field execution, post-production, and guest scheduling—improving production efficiency by 40%. Developed and launched new segments based on engagement and ratings data, delivering a 15–20% uplift in audience retention and creating three top-performing segments. Optimised content for social media and YouTube with the digital team, growing online viewership by 30% and boosting talent engagement by 25%, while managing logistics and quality for a network of 500+ local and international guests. Conceptualised and launched original segments across music, games, cooking, and DIY, driving 30–50% viewership growth and becoming channel top performers since debut; produced specials and live events and collaborated with artists and public figures to promote Indonesia across Southeast Asia via measurable YouTube gains.
Creative Specialist, Sponsorship & Reporter at ANTV
January 1, 2012 - March 1, 2021
Strategised and executed 360° sponsorship campaigns for high-impact TV productions by integrating on-air content with off-air brand activations. Directed on-screen talent and coordinated wardrobe and props to ensure alignment with creative direction across live and recorded broadcasts. Led talent acquisition for variety show programs, streamlining coordination with talent agencies and creative partners. Wrote and produced news segments in collaboration with video journalists and supported smooth live broadcasts and segment transitions. Owned full end-to-end program production from concept and scripting through rundowns, talent coordination, studio/field execution, and editing, and collaborated with artists and musicians for special shows across the full pipeline from briefing and rehearsal coordination to airing.

Education

Bachelor of Science in Communication at Bakrie University
August 1, 2015 - February 1, 2017
Associate's Degree in Media – Broadcasting at University of Indonesia
September 1, 2008 - July 1, 2011

Qualifications

Innovative and Creative Thinking
January 1, 2015 - September 10, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Telecommunications, Professional Services, Education
    Job Description as Senior Creative on Television Program

    Here is some of footage of me doing work as Senior Creative for my Television Program:

    • Inviting guest stars or guest speakers local and international
    • Prepare and checking (plus requesting) wardrobe, properties, audio, accomodation, until room booking for the guest
    • Writing scripts
    • Coordinating with crews in each departements regarding the treatment or the needs of talkshow (cooking needs, audio connection, music material, etc)
    • Checking the talkshow set or connection if the speakers doing zoom interview

    Link:
    https://vt.tiktok.com/ZSDdquHHh/

    My work in TV Program: Southeast Asia Today / SEA Today News

    I have created a segment on my TV program promoting and talk about Indonesia’s best village that achieved awards in Sea Morning Show at Sea Today News:

    Link: