Nazish Nasim

Chief Marketing Officer (CMO) at CRB Investments

Lead marketing strategy and execution across iWIN Wealth Planning, real estate, tax, and financial accounting for nonprofits; develop and present website strategies, UX/conversion funnels; manage end-to-end marketing projects; upsell opportunities and measurable performance improvements; provide daily updates and feedback on design, UX, and marketing performance; collaborate with marketing and development directors; report to CEO with performance insights; design and implement scalable influencer, affiliate, and press strategies; lead paid and gifted influencer campaigns; expand affiliate programs; manage press outreach with major publishers.

Chief Marketing Officer (CMO) at CRB Investments Canada

Lead marketing strategy and execution across iWIN Wealth Planning, real estate, tax, and financial accounting for nonprofits; develop and present website strategies, header messaging, UX funnels; manage end-to-end web and marketing projects with upsell opportunities and measurable performance improvements; provide daily updates and actionable feedback on design, UX, and marketing performance; collaborate with marketing and development directors and report to the CEO with performance metrics; design and implement scalable influencer, affiliate, and press strategies; manage press outreach with major publishers; expand affiliate programs via Amazon Creator Connections, TikTok Shop Affiliates, and others.

Chief Marketing Officer (CMO) at CRB Investments, Canada

Led marketing strategy and execution across iWIN Wealth Planning, real estate, tax, and financial accounting for nonprofit clients, ensuring alignment with growth objectives. Developed and presented website strategies, header messaging, and UX conversion funnels, guiding designers to optimize engagement and conversions. Managed end-to-end website and marketing projects from concept to launch, delivering client value through upselling opportunities and measurable performance improvements. Provided daily updates, professional consultation, and actionable feedback on design, UX, and marketing performance, ensuring client accounts stayed optimized and project tooling remained current. Collaborated with marketing and development directors and reported to the CEO with performance insights and metrics to drive continuous growth. Designed and implemented scalable influencer, affiliate, and press strategies; led paid and gifted influencer campaigns across TikTok, Instagram, YouTube, and emergin

Digital Marketing Lead at Pixel and Hyphen USA

Directed digital marketing strategies increasing brand visibility and online sales by over 30%; managed ad campaigns across Google Ads, Facebook, and LinkedIn; leveraged Google Analytics, GTM to improve ROI by ~40% through data-driven optimizations; developed content strategies boosting organic traffic; oversaw design in Canva, Illustrator, and Photoshop for infographics and promotions; led influencer, affiliate, and press strategies; expanded affiliate programs via creator connections and social platforms.

Digital Marketing Lead at Pixel and Hyphen USA

Directed digital marketing strategies that increased brand visibility and online sales; managed ad campaigns across Google Ads, Facebook, and LinkedIn; improved ROI via data-driven optimizations; developed content strategies boosting organic traffic; oversaw design and visuals; led influencer campaigns and affiliate programs; press outreach and publisher relations.

Digital Marketing Lead at Pixel and Hyphen, USA

Directed digital marketing strategies that increased brand visibility and online sales by over 30%. Managed ad campaigns across Google Ads, Facebook, and LinkedIn, improving cost-per-acquisition by 25%. Used Google Analytics, GTM, Facebook Ad Manager, etc. to enhance marketing ROI by 40% through data-driven optimizations. Developed content strategies boosting organic traffic by 50%; proficient in advanced SEO and SEM tactics. Oversaw designs in Canva, Illustrator and Photoshop for infographics, product promotions and social media campaigns across platforms. Designed and implemented scalable influencer, affiliate, and press strategies; led paid and gifted influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms. Owned the expansion of affiliate programs via Amazon Creator Connections, TikTok Shop Affiliates, and others. Pitched and managed press outreach and relationships with major publishers to support brand messaging and partnerships.

Digital Marketing Manager at 5 IT Solutions USA

Spearheaded rebranding and market repositioning, increasing brand awareness; enhanced customer engagement through targeted CRM and email marketing; managed Google/LinkedIn/Facebook ad campaigns; led cross-functional teams; managed a marketing budget exceeding $1 million with a 35% cost reduction while maintaining effectiveness.

Digital Marketing Manager at 5 IT Solutions USA

Spearheaded branding repositioning; enhanced customer engagement via targeted CRM and email campaigns; managed ad campaigns; led cross-departmental teams; managed marketing budget over $1M with 35% cost reduction while maintaining effectiveness.

Digital Marketing Manager at 5 IT Solutions, USA

Spearheaded rebranding initiatives, repositioning the company in the market which led to a 20% increase in brand awareness within the first year. Enhanced customer engagement through targeted CRM strategies and email marketing campaigns, resulting in a 15% increase in customer retention rates. Managed ad campaigns across Google Ads, Facebook, and LinkedIn. Led cross-departmental teams to coordinate marketing efforts, ensuring alignment with overall business objectives and seamless execution of promotional activities. Managed a marketing budget of over $1 million, optimizing spend across channels to achieve a 35% reduction in costs while maintaining campaign effectiveness.

Digital Marketing Manager at International Committee of the Red Cross - ICRC Pakistan

Managed digital media for program delivery; coordinated schedules and cross-team communications; contributed to the digital marketing plan for the HCiD initiative in Pakistan.

Digital Marketing Manager at International Committee of the Red Cross - ICRC Pakistan

In charge of digital media matters for the program; managed schedules; ensured cross-team communication; contributed to the comprehensive digital marketing plan for HCiD Initiative in Pakistan.

Digital Marketing Manager at International Committee of the Red Cross - ICRC Pakistan

In charge of digital media matters related to the program. Managed schedules, ensured inter-departmental teams informed and understood overall project timing; communicated status to direct teams and flagged potential issues with deliverables. Performed a substantial portion of researching a comprehensive digital marketing plan for the HCID Initiative in Pakistan.

Digital Marketing Associate at WebShop Pakistan

Researched industry topics to create informative content; collaborated with marketing and design teams to craft cohesive campaigns; applied SEO best practices to improve search rankings and web traffic; edited and proofread content; analyzed performance metrics to inform future strategies.

Digital Marketing Associate at WebShop Pakistan

Researched topics for informative content; collaborated with marketing and design to create cohesive campaigns; utilized SEO best practices; edited content for publication; analyzed performance metrics to inform future strategies; developed content for websites, blogs, and social media.

Digital Marketing Associate at WebShop Pakistan

Conducted thorough research on industry-related topics to produce informative and accurate content that added value to the target audience, leading to increased engagement and brand awareness. Collaborated with the marketing and design teams to create cohesive and compelling content campaigns that effectively communicated the brand’s message and met business objectives. Used SEO best practices to write optimized content, resulting in improved search engine rankings and increased web traffic. Edited and proofread all content before publication to ensure accuracy and consistency with the brand voice. Analyzed content performance metrics to evaluate impact on engagement and conversion rates, using insights to inform future content strategies. Developed and curated engaging content for digital platforms, including websites, blogs, and social media.

E-Marketing Analyst at Ask Oli Pakistan

Supported digital marketing projects for multinational clients; conducted SEO/SEM activities; collaborated with CTO to streamline technical SEO inputs; reviewed products across lifecycle including campaigns, branding, websites, and digital experiences.

E-Marketing Analyst at Ask Oli Pakistan

Supported digital marketing projects for multinational clients; performed SEO/SEM activities; collaborated with CTO to streamline technical inputs; reviewed products and services across lifecycle including Campaign Strategy, Branding, Web/Digital experiences, and Social Content.