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Hi, I’m Nicole Banchevska — a copywriter, content strategist, and social media manager who helps brands clarify messaging and lift conversions. I specialize in story-driven content across health, e-commerce, and tech, delivering clear value propositions and compelling on-page SEO. I’ve lived and worked across the US, China, and Europe, collaborating with startups and agencies to build scalable content ecosystems and launch high-impact campaigns.…Hi, I’m Nicole Banchevska — a copywriter, content strategist, and social media manager who helps brands clarify messaging and lift conversions. I specialize in story-driven content across health, e-commerce, and tech, delivering clear value propositions and compelling on-page SEO. I’ve lived and worked across the US, China, and Europe, collaborating with startups and agencies to build scalable content ecosystems and launch high-impact campaigns.

Nicole Banchevska

Copywriter, Content Strategist, Social Media Manager, +3

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Hi, I’m Nicole Banchevska — a copywriter, content strategist, and social media manager who helps brands clarify messaging and lift conversions. I specialize in story-driven content across health, e-commerce, and tech, delivering clear value propositions and compelling on-page SEO. I’ve lived and worked across the US, China, and Europe, collaborating with startups and agencies to build scalable content ecosystems and launch high-impact campaigns.…Hi, I’m Nicole Banchevska — a copywriter, content strategist, and social media manager who helps brands clarify messaging and lift conversions. I specialize in story-driven content across health, e-commerce, and tech, delivering clear value propositions and compelling on-page SEO. I’ve lived and worked across the US, China, and Europe, collaborating with startups and agencies to build scalable content ecosystems and launch high-impact campaigns.

Available to hire

Hi, I’m Nicole Banchevska — a copywriter, content strategist, and social media manager who helps brands clarify messaging and lift conversions. I specialize in story-driven content across health, e-commerce, and tech, delivering clear value propositions and compelling on-page SEO.

I’ve lived and worked across the US, China, and Europe, collaborating with startups and agencies to build scalable content ecosystems and launch high-impact campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Bulgarian

Fluent

Work Experience

Copywriter & Content Manager at Eli Z Group (VIG)

December 31, 2025 - December 31, 2025

Produced ~300 PDPs and ~40 advertisements across US/UK/AU focused on clarity, fit, and reducing add-to-cart objections. Created high-ticket landing pages with social proof and FAQs to boost conversions. Led onboarding emails to lift early usage; developed Google Ads variants for higher CTR and lower CPA. Built strategy and monthly calendars for four brands aligned to KPIs; improved qualified traffic and inbound leads. Rewrote high-intent pages; implemented on-page SEO to improve rankings and organic sessions. Coordinated cross-channel execution with standardized briefs/templates to speed delivery.

Content / Copywriter at Lab 42 / IT startup (hoody.com)

December 31, 2023 - December 31, 2023

Built product landing pages and key pages to improve conversion and clarity. Rewrote high-intent pages; implemented on-page SEO to improve rankings and organic sessions. Created onboarding/activation emails to lift early usage; Google Ads variants for higher CTR and lower CPA. Built strategy and monthly calendars for four brands; lifted qualified traffic and inbound leads. Diversified formats across web and social to expand reach and follower growth.