Givenchy "Perfecto Lipstick" - Spring Limited Edition

</p> PVL Beauté, a French company specialising in producing packaging for cosmetics, has been collaborating with high-end brands such as Dior and Givenchy for many years. </p>
<p>They tasked me with developing a range of CMF (Colour, Material, Finish) design concepts and guiding their material suppliers in creating a collections of lipsticks that would attract their key demographic groups, millennials and Gen Z. Throughout this process, it was imperative to adhere to the confidentiality agreements of the brand and consider the desires and expectations of its target audience.</p>

I created several universes, starting with trends research, moodboards and advancing to computer-generated imagery. As of now, only one has been made public (the one presented here), while the others must remain private and cannot be posted online just yet due to an NDA agreement.