Available to hire
I am a data-driven digital marketing and ecommerce professional passionate about entrepreneurship. I use data-powered insights to create impactful campaigns, optimize online stores, and support sustainable business growth. Alongside my work, I enjoy expanding digital marketing knowledge in Ethiopia through training and mentoring others. I blend technical skills with marketing strategies to drive meaningful results.
Experience Level
Language
English
Advanced
Amharic
Fluent
Work Experience
Digital Marketing and eCommerce Trainer at The World Bank, Private & Public Sector
January 1, 2024 - PresentDeliver practical lectures on digital marketing and e-commerce topics like funnels, ads, and conversion. Create templates, playbooks, and demos on tools for content and growth. Guide learners in setting up Shopify & nopCommerce stores, product listing, pricing, and campaigns.
Senior Digital Marketer at Click Digital Solutions
November 1, 2023 - PresentDevelop tailored digital marketing roadmaps for each client. Launch and optimize Meta and programmatic ad campaigns across key platforms. Drive qualified traffic and lead conversions through data-driven campaign adjustments. Improve key metrics like CTR, CPA, and ROAS with continuous optimization. Train client teams on ad best practices and provide clear SOPs for sustainability.
Digital Marketing Lead at Qwickbet
October 31, 2023 - July 31, 2025Evaluated organic and paid marketing channels, leveraging A/B testing, audience segmentation, and data-driven insights to optimize PPC, social media, and lead generation strategies. Conducted in-depth consumer behavior analysis, utilizing predictive modeling and trend forecasting to refine ad targeting and campaign performance. Monitored and analyzed web analytics data, including transaction trends, traffic patterns, and click-through rates (CTR), to drive data-informed marketing optimizations. Created proposals for multi-channel media campaigns to boost marketing results.
Subject Matter Expert (Digital Marketing & Content Creation) at Gebeya Inc.
April 30, 2022 - July 31, 2025Evaluated candidate profiles using data to identify digital marketing potential. Mentored talents in digital marketing tools, strategies, and best practices. Guided skill development through feedback, hands-on tasks, and performance insights.
Digital Marketing and eCommerce Trainer at The World Bank, Private & Public Sector
January 1, 2024 - PresentDeliver practical lectures on digital marketing and e-commerce topics such as funnels, ads, and conversion. Create templates, playbooks, and demos on content and growth tools. Guide learners in setting up Shopify and nopCommerce stores, product listing, pricing, and campaigns.
Senior Digital Marketer at Click Digital Solutions
November 1, 2023 - PresentDevelop tailored digital marketing roadmaps for each client. Launch and optimize Meta and programmatic ad campaigns across key platforms. Drive qualified traffic and lead conversions through data-driven campaign adjustments. Improve key metrics like CTR, CPA, and ROAS with continuous optimization. Train client teams on ad best practices and provide SOPs for sustainability.
Digital Marketing Lead at Qwickbet
October 31, 2023 - July 31, 2025Evaluated organic and paid marketing channels using A/B testing, audience segmentation, and data-driven insights to optimize PPC, social media, and lead generation strategies. Conducted consumer behavior analysis with predictive modeling and trend forecasting to refine ad targeting and campaign performance. Monitored and analyzed web analytics data, including transaction trends, traffic patterns, and CTR, to drive marketing optimizations. Created proposals for multi-channel media campaigns.
Subject Matter Expert (Digital Marketing & Content Creation) at Gebeya Inc.
April 30, 2022 - July 31, 2025Evaluated candidate profiles using data to identify digital marketing potential. Mentored talents in digital marketing tools, strategies, and best practices. Guided skill development through feedback, hands-on tasks, and performance insights.
Education
MSc. at Addis Ababa University
September 1, 2022 - July 31, 2024Electrical and Computer Engineering at Addis Ababa University
September 1, 2015 - October 31, 2021MSc. at Addis Ababa University
September 1, 2022 - July 31, 2024Bachelor's at Addis Ababa University
September 1, 2015 - October 31, 2021Qualifications
Fundamentals of Digital Marketing
January 11, 2030 - July 31, 2025Advanced Digital Marketing
January 11, 2030 - July 31, 2025Google Ads Display
January 11, 2030 - July 31, 2025Introduction to Bing SEO
January 11, 2030 - July 31, 2025Introduction to Project Management
January 11, 2030 - July 31, 2025Introduction to Cybersecurity
January 11, 2030 - July 31, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 31, 2025Advanced Digital Marketing
January 11, 2030 - July 31, 2025Google Ads Display
January 11, 2030 - July 31, 2025Introduction to Bing SEO
January 11, 2030 - July 31, 2025Introduction to Project Management
January 11, 2030 - July 31, 2025Introduction to Cybersecurity
January 11, 2030 - July 31, 2025Industry Experience
Education, Professional Services, Retail, Software & Internet, Government, Non-Profit Organization
Experience Level
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