Ned Buffon
I am a results-driven B2B Content Marketing Manager with 10+ years of experience building and scaling content programs that drive demand and revenue.
About
I am a results-driven B2B Content Marketing Manager with 10+ years of experience building and scaling content programs that drive demand and revenue. I’ve led SaaS and fintech marketing that generated over $50M in revenue across multiple payment platforms. I translate complex products into clear, compelling narratives across blogs, ebooks, case studies, events, and sales enablement, collaborating closely with demand generation and sales teams. My strengths include content strategy, SEO, integrated campaigns, and marketing operations, with hands-on experience owning Salesforce, Marketo, HubSpot, and WordPress.
I thrive at the intersection of creative storytelling and data-driven growth—defining ICPs and messaging, executing integrated campaigns, and turning insights into measurable pipeline and revenue. Based in Tampa, I’m ready to drive impact for ambitious B2B SaaS and fintech teams.
- 3 years' experience
- Joined March 2026
Languages
- FrenchAdvanced
- EnglishAdvanced
Industry experience
- Software & Internet
- Financial Services
- Professional Services
- Media & Entertainment
Work experience· 5 roles
Built and scaled the marketing function from zero, defining ICPs, buyer personas, messaging frameworks, brand positioning, and value propositions. Selected and implemented Salesforce, Pardot, and WordPress to support scalable demand. Led integrated demand campaigns across digital advertising, content, events, PR, social, and sales enablement. Served as day-to-day strategic partner to the CRO and five VP Sales leadership.
Owned B2B demand generation across two business lines including email, paid media, content, and webinars. Defined ICPs using Closed-Won analysis, customer lifetime value, and Salesforce data. Implemented and managed Marketo lead scoring to improve qualification and funnel efficiency. Partnered weekly with Sales and Product to refine messaging, targeting, and conversion performance. Built Salesforce dashboards and reporting to guide performance analysis and optimization.
Conducted market and competitive analysis to inform digital strategy and service expansion. Led SEO strategy, website optimization, and inbound lead generation initiatives. Executed email campaigns supporting lead conversion and pipeline growth. Implemented GTM motion for integrated digital marketing service offering, including solution design and promotion. Improved organic visibility and inbound lead capture; managed organic content across four social platforms.
Education
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