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I am a results-driven B2B Content Marketing Manager with 10+ years of experience building and scaling content programs that drive demand and revenue. I’ve led SaaS and fintech marketing that generated over $50M in revenue across multiple payment platforms. I translate complex products into clear, compelling narratives across blogs, ebooks, case studies, events, and sales enablement, collaborating closely with demand generation and sales teams. My strengths include content strategy, SEO, integrated campaigns, and marketing operations, with hands-on experience owning Salesforce, Marketo, HubSpot, and WordPress. I thrive at the intersection of creative storytelling and data-driven growth—defining ICPs and messaging, executing integrated campaigns, and turning insights into measurable pipeline and revenue. Based in Tampa, I’m ready to drive impact for ambitious B2B SaaS and fintech teams.…I am a results-driven B2B Content Marketing Manager with 10+ years of experience building and scaling content programs that drive demand and revenue. I’ve led SaaS and fintech marketing that generated over $50M in revenue across multiple payment platforms. I translate complex products into clear, compelling narratives across blogs, ebooks, case studies, events, and sales enablement, collaborating closely with demand generation and sales teams. My strengths include content strategy, SEO, integrated campaigns, and marketing operations, with hands-on experience owning Salesforce, Marketo, HubSpot, and WordPress. I thrive at the intersection of creative storytelling and data-driven growth—defining ICPs and messaging, executing integrated campaigns, and turning insights into measurable pipeline and revenue. Based in Tampa, I’m ready to drive impact for ambitious B2B SaaS and fintech teams.

Ned Buffon

Content Producer, Content Creator, Marketing Strategist, +2

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I am a results-driven B2B Content Marketing Manager with 10+ years of experience building and scaling content programs that drive demand and revenue. I’ve led SaaS and fintech marketing that generated over $50M in revenue across multiple payment platforms. I translate complex products into clear, compelling narratives across blogs, ebooks, case studies, events, and sales enablement, collaborating closely with demand generation and sales teams. My strengths include content strategy, SEO, integrated campaigns, and marketing operations, with hands-on experience owning Salesforce, Marketo, HubSpot, and WordPress. I thrive at the intersection of creative storytelling and data-driven growth—defining ICPs and messaging, executing integrated campaigns, and turning insights into measurable pipeline and revenue. Based in Tampa, I’m ready to drive impact for ambitious B2B SaaS and fintech teams.…I am a results-driven B2B Content Marketing Manager with 10+ years of experience building and scaling content programs that drive demand and revenue. I’ve led SaaS and fintech marketing that generated over $50M in revenue across multiple payment platforms. I translate complex products into clear, compelling narratives across blogs, ebooks, case studies, events, and sales enablement, collaborating closely with demand generation and sales teams. My strengths include content strategy, SEO, integrated campaigns, and marketing operations, with hands-on experience owning Salesforce, Marketo, HubSpot, and WordPress. I thrive at the intersection of creative storytelling and data-driven growth—defining ICPs and messaging, executing integrated campaigns, and turning insights into measurable pipeline and revenue. Based in Tampa, I’m ready to drive impact for ambitious B2B SaaS and fintech teams.

Available to hire

I am a results-driven B2B Content Marketing Manager with 10+ years of experience building and scaling content programs that drive demand and revenue. I’ve led SaaS and fintech marketing that generated over $50M in revenue across multiple payment platforms. I translate complex products into clear, compelling narratives across blogs, ebooks, case studies, events, and sales enablement, collaborating closely with demand generation and sales teams. My strengths include content strategy, SEO, integrated campaigns, and marketing operations, with hands-on experience owning Salesforce, Marketo, HubSpot, and WordPress.

I thrive at the intersection of creative storytelling and data-driven growth—defining ICPs and messaging, executing integrated campaigns, and turning insights into measurable pipeline and revenue. Based in Tampa, I’m ready to drive impact for ambitious B2B SaaS and fintech teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Advanced

English

Advanced

Work Experience

Marketing Director at ABCS Insights

January 1, 2025 - January 1, 2026

Built and scaled the marketing function from zero, defining ICPs, buyer personas, messaging frameworks, brand positioning, and value propositions. Selected and implemented Salesforce, Pardot, and WordPress to support scalable demand. Led integrated demand campaigns across digital advertising, content, events, PR, social, and sales enablement. Served as day-to-day strategic partner to the CRO and five VP Sales leadership.

B2B Demand Generation Manager at Cricket Media

January 1, 2023 - January 1, 2024

Owned B2B demand generation across two business lines including email, paid media, content, and webinars. Defined ICPs using Closed-Won analysis, customer lifetime value, and Salesforce data. Implemented and managed Marketo lead scoring to improve qualification and funnel efficiency. Partnered weekly with Sales and Product to refine messaging, targeting, and conversion performance. Built Salesforce dashboards and reporting to guide performance analysis and optimization.

Digital Marketing Manager at Webserves

January 1, 2022 - January 1, 2022

Conducted market and competitive analysis to inform digital strategy and service expansion. Led SEO strategy, website optimization, and inbound lead generation initiatives. Executed email campaigns supporting lead conversion and pipeline growth. Implemented GTM motion for integrated digital marketing service offering, including solution design and promotion. Improved organic visibility and inbound lead capture; managed organic content across four social platforms.

B2B Field Marketing Manager at OpenText

January 1, 2021 - January 1, 2021

Executed webinars, content campaigns, LinkedIn advertising, and email outreach. Supported a team exceeding FY21 pipeline targets by 110% and tripled webinar attendance through improved promotion and targeting.

European B2B Marketing Manager, Transportation Division at Conduent

January 1, 2018 - January 1, 2019

Led cross-functional campaign team supporting sales of four SaaS (and fintech) platforms. Executed ABM campaigns using paid social, email, events, and account-personalized microsites. Drove sales of more than $50M for transit, tolling, and parking SaaS payment platforms. Helped secure a $15M SaaS electronic payment contract with the City of Paris. Generated $13.5M in pipeline and eight Opportunities from a London trade show campaign.