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I’m a strategic, data-driven marketing professional with 10+ years of international experience across B2B SaaS, education, and mental health tech. I design and lead full-funnel go-to-market strategies that turn insights into measurable growth, from awareness to retention.\nI thrive on building AI-powered automations, aligning product, marketing, and sales, and telling compelling brand stories that boost engagement and ROI. I enjoy collaborating with cross-functional teams to scale brands and unlock new markets.…I’m a strategic, data-driven marketing professional with 10+ years of international experience across B2B SaaS, education, and mental health tech. I design and lead full-funnel go-to-market strategies that turn insights into measurable growth, from awareness to retention.\nI thrive on building AI-powered automations, aligning product, marketing, and sales, and telling compelling brand stories that boost engagement and ROI. I enjoy collaborating with cross-functional teams to scale brands and unlock new markets.

Negar Shakernia

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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I’m a strategic, data-driven marketing professional with 10+ years of international experience across B2B SaaS, education, and mental health tech. I design and lead full-funnel go-to-market strategies that turn insights into measurable growth, from awareness to retention.\nI thrive on building AI-powered automations, aligning product, marketing, and sales, and telling compelling brand stories that boost engagement and ROI. I enjoy collaborating with cross-functional teams to scale brands and unlock new markets.…I’m a strategic, data-driven marketing professional with 10+ years of international experience across B2B SaaS, education, and mental health tech. I design and lead full-funnel go-to-market strategies that turn insights into measurable growth, from awareness to retention.\nI thrive on building AI-powered automations, aligning product, marketing, and sales, and telling compelling brand stories that boost engagement and ROI. I enjoy collaborating with cross-functional teams to scale brands and unlock new markets.

Available to hire

I’m a strategic, data-driven marketing professional with 10+ years of international experience across B2B SaaS, education, and mental health tech. I design and lead full-funnel go-to-market strategies that turn insights into measurable growth, from awareness to retention.\nI thrive on building AI-powered automations, aligning product, marketing, and sales, and telling compelling brand stories that boost engagement and ROI. I enjoy collaborating with cross-functional teams to scale brands and unlock new markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Persian

Intermediate

Work Experience

Marketing & Operations Manager (Promoted from Associate Marketing Manager, Full-Time) at Study2 020 Consulting – Education & Immigration Services (Professional Services)

October 1, 2018 - August 1, 2025

Designed and executed integrated go-to-market strategy for a new mental health platform, growing the brand from zero to 10,000+ organic followers and 1,500+ therapy bookings in six months. Built and automated AI-powered marketing workflows across email, social, and web, improving campaign efficiency and ROI visibility by 35%. Managed multi-channel acquisition (email, PPC, SEO, social) to ensure consistent messaging and full-funnel performance from awareness to retargeting. Created storytelling framework and brand narratives tailored to mental health audiences, increasing awareness, engagement, and retention. Collaborated with product and development teams to onboard in-app messaging and retention journeys. Drove +40% organic traffic growth across Canada and Asia, strengthening brand authority and inbound demand. Led cross-functional team of 10+ marketers, designers, and copywriters, aligning initiatives with funnel KPIs and SLAs. Built dashboards and reporting for leadership to track C

Marketing Manager at Behravan Counseling & Psychotherapy (Mental Health Tech / Telehealth SaaS)

February 1, 2025 - Present

Developed and executed full-funnel digital marketing strategies to launch and grow a mental health telehealth platform. Built AI-assisted reporting dashboards to monitor CTR, conversion rates, and ROI while reducing reporting time by 30%. Led multi-channel campaigns across email, social, PPC, and content to expand brand presence and improve qualified leads. Created storytelling framework and content assets tailored to mental health audiences, expanding brand presence in Canada and Asia. Collaborated with product and development teams to onboard customers, optimize onboarding flows, and ensure product-market fit. Managed budgets, sponsorships, and partnerships to extend brand reach and generate a steady pipeline.