Negar Shakernia

Developed and executed full-funnel digital marketing strategies to launch and grow a mental health telehealth platform. Built AI-assisted reporting dashboards to monitor CTR, conversion rates, and ROI while reducing reporting time by 30%. Led multi-channel campaigns across email, social, PPC, and content to expand brand presence and improve qualified leads. Created storytelling framework and content assets tailored to mental health audiences, expanding brand presence in Canada and Asia. Collaborated with product and development teams to onboard customers, optimize onboarding flows, and ensure product-market fit. Managed budgets, sponsorships, and partnerships to extend brand reach and generate a steady pipeline.

Designed and executed integrated go-to-market strategy for a new mental health platform, growing the brand from zero to 10,000+ organic followers and 1,500+ therapy bookings in six months. Built and automated AI-powered marketing workflows across email, social, and web, improving campaign efficiency and ROI visibility by 35%. Managed multi-channel acquisition (email, PPC, SEO, social) to ensure consistent messaging and full-funnel performance from awareness to retargeting. Created storytelling framework and brand narratives tailored to mental health audiences, increasing awareness, engagement, and retention. Collaborated with product and development teams to onboard in-app messaging and retention journeys. Drove +40% organic traffic growth across Canada and Asia, strengthening brand authority and inbound demand. Led cross-functional team of 10+ marketers, designers, and copywriters, aligning initiatives with funnel KPIs and SLAs. Built dashboards and reporting for leadership to track C