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I’m Neha Gurbakhshani, a data-driven marketing strategist who blends analytics, technology, and creativity to design personalized customer experiences that deliver measurable impact. With seven years of experience in Digital Marketing Analytics, I partner with cross-functional teams to turn insights into action, build scalable dashboards, and optimize campaigns across markets to drive growth and engagement.…I’m Neha Gurbakhshani, a data-driven marketing strategist who blends analytics, technology, and creativity to design personalized customer experiences that deliver measurable impact. With seven years of experience in Digital Marketing Analytics, I partner with cross-functional teams to turn insights into action, build scalable dashboards, and optimize campaigns across markets to drive growth and engagement.

Neha Gurbakhshani

Data Scientist, Marketing Strategist, Marketing Analyst, +2

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I’m Neha Gurbakhshani, a data-driven marketing strategist who blends analytics, technology, and creativity to design personalized customer experiences that deliver measurable impact. With seven years of experience in Digital Marketing Analytics, I partner with cross-functional teams to turn insights into action, build scalable dashboards, and optimize campaigns across markets to drive growth and engagement.…I’m Neha Gurbakhshani, a data-driven marketing strategist who blends analytics, technology, and creativity to design personalized customer experiences that deliver measurable impact. With seven years of experience in Digital Marketing Analytics, I partner with cross-functional teams to turn insights into action, build scalable dashboards, and optimize campaigns across markets to drive growth and engagement.

Available to hire

I’m Neha Gurbakhshani, a data-driven marketing strategist who blends analytics, technology, and creativity to design personalized customer experiences that deliver measurable impact. With seven years of experience in Digital Marketing Analytics, I partner with cross-functional teams to turn insights into action, build scalable dashboards, and optimize campaigns across markets to drive growth and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Marketing Data Analyst at Vodafone

April 1, 2022 - April 1, 2025

Analyzed customer behavior and digital engagement across 14 Vodafone markets to support segmentation, personalization strategies, and targeted marketing initiatives. Built and managed Power BI dashboards for predictive segmentation and real-time marketing decision-making. Delivered data-driven recommendations to improve targeting, personalization, audience reach, and conversion across digital channels. Coordinated cross-functional teams to execute segmentation-led campaigns and ensured alignment with business objectives. Acted as Scrum Master for stakeholder meetings, sprint planning, and reviews to maintain clear delivery priorities.

Business Development & Marketing Manager at D-Tag Analytics Inc.

November 1, 2020 - June 1, 2021

Represented the company at European BNI meetings, led status meetings, maintained project documentation, and aligned stakeholders on priorities. Developed KPI and budget reports, and planned/implemented new B2B marketing initiatives to promote the product in the fitness tech space.

Digital Marketing Officer at D-Tag Analytics Inc.

June 1, 2020 - October 1, 2020

Led digital strategy for a SaaS-based social listening product, including planning, budgeting, targeting, and overseeing the entire customer journey. Created optimized digital campaign content for social media and email channels, and collaborated with IT/vendors to optimize the company website.

Marketing Communications Coordinator at Interactive Research and Development (IRD)

May 1, 2017 - October 1, 2019

Supported the successful launch of public health programs by managing branding, promotional content, and event coordination with donors and government partners. Organized large-scale events and training rollouts, coordinating regional teams for nationwide impact.