I am an international marketing professional with 10+ years leading brand positioning, institutional communications, and cross-functional collaboration across Latin America. I excel at aligning marketing initiatives with corporate objectives, boosting brand visibility, and engaging stakeholders in multicultural environments. Analytical, strategic, and results-driven, I specialize in planning, designing, and evaluating internal and external communications strategies to strengthen institutional positioning, program visibility, and compliance with regulatory guidelines and international standards.…

Nelson Edward López Acosta

I am an international marketing professional with 10+ years leading brand positioning, institutional communications, and cross-functional collaboration across Latin America. I excel at aligning marketing initiatives with corporate objectives, boosting brand visibility, and engaging stakeholders in multicultural environments. Analytical, strategic, and results-driven, I specialize in planning, designing, and evaluating internal and external communications strategies to strengthen institutional positioning, program visibility, and compliance with regulatory guidelines and international standards.…

Available to hire

I am an international marketing professional with 10+ years leading brand positioning, institutional communications, and cross-functional collaboration across Latin America. I excel at aligning marketing initiatives with corporate objectives, boosting brand visibility, and engaging stakeholders in multicultural environments.

Analytical, strategic, and results-driven, I specialize in planning, designing, and evaluating internal and external communications strategies to strengthen institutional positioning, program visibility, and compliance with regulatory guidelines and international standards.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Community Manager
July 1, 2024 - October 1, 2025
Strategic support in content and brand positioning; digital communications and social media management; planning and execution across six strategic areas.
Brand & Communications Specialist at Wholesale Center - Argentina
August 1, 2016 - November 1, 2023
Comprehensive experience in administrative, commercial, and trademark marketing processes in an international context. Executed trade marketing strategies in traditional retail channels. Managed international supplier relationships (Argentina & China). Used SAP for operational and commercial analysis. Supported inventory rotation strategies and in-store activation planning. Enhanced negotiating and competitive analysis capabilities in multicultural market environments.
Brand & Communications Specialist at Fundación Centro Cine; Pacífico Paint S.A.S; Global Systems S.A.S; Empresa Promotora de los Servicios del SOATS S.A.S
January 1, 2007 - January 1, 2015
Development of functions in sectors such as printing, television, transportation, mass consumption, technology trade, and construction materials distribution.
Secretary of Women at Gobierno del Cauca – Secretaría de la Mujer
October 1, 2024 - December 31, 2025
Provide professional services to strengthen institutional communication and visibility strategies within the framework of the entity's strategic projects. Lead integrated communication strategies aligned with institutional and public policy objectives. Coordinate cross-program positioning initiatives across six strategic areas. Develop digital and editorial plans to enhance institutional visibility and support digital modernization. Plan and execute communication work plans for multiple institutional projects and produce digital and printed materials.
Digital Communications & Social Media Manager at tratecsa
July 1, 2024 - October 2, 2025
Coordinate experiential marketing campaigns and brand activations; manage digital communications and social media; support content strategy and brand positioning; contribute to digital modernization and content development for institutional campaigns.
Marketing Coordinator at Innova ción Interactiva BTL S.A.S
July 1, 2015 - December 31, 2015
Coordinate experiential marketing campaigns and brand activations; oversee promotional execution and logistics; support strategy development for live campaigns within international channels.
Brand & Communications Specialist at Freelance / Multi-sector Clients
January 1, 2007 - December 31, 2015
Develop branding and communications across sectors such as printing, television, transportation, FMCG, technology trade, and construction material distribution; lead editorial content and design across channels.
Marketing & Brand Management at Wholesale Center – Argentina
August 1, 2016 - November 1, 2023
Managed international supplier relationships (Argentina & China); executed marketing strategies in traditional and multicultural retail contexts; utilized SAP for operational and commercial analysis; supported inventory rotation planning and in-store activation; led negotiations and improved market positioning in multicultural environments.

Education

Bachelor of Graphic Design at University of Cauca
January 11, 2030 - January 1, 2009
Diploma: Fundamentals of Art Direction for Audio Visual Media at Departmental Institute of Fine Arts
January 11, 2030 - January 1, 2007
Project Management Fundamentals at UNLP (Universidad Nacional de La Plata) – Faculty of Economic Sciences, Argentina
January 11, 2030 - January 1, 2017
Master in International Marketing at Universidad Nacional de La Plata (UNLP), Argentina
January 11, 2030 - January 1, 2023

Qualifications

Diploma: Fundamentals of Art Direction for Audio Visual Media
January 11, 2030 - January 1, 2007
Project Management Fundamentals
January 1, 2017 - April 21, 2026
Master in International Marketing
January 11, 2030 - January 1, 2023
Complementary Training: Marketing Management; Google Ads; Facebook Ads; Website Design; Pedagogy for non-licensed professionals
January 11, 2030 - April 25, 2026
Project Management Fundamentals
January 11, 2030 - January 1, 2017
Google Ads
January 11, 2030 - April 25, 2026
Facebook Ads
January 11, 2030 - April 25, 2026
Website Design
January 11, 2030 - April 25, 2026

Industry Experience

Professional Services, Government, Education, Media & Entertainment, Non-Profit Organization, Wholesale & Distribution
    paper Portafolio 2025.

    Planificación, Estrategia y Control en esta Agenda tipo Cuaderno diseñado con 56 páginas, tamaño: Carta; con el objetivo de posicionar a la Secretaria de la Mujer en el Evento: Mujeres que Trascienden, Liderazgos que Transforman. La participación como pilar de paz e igualdad. 6 de Noviembre y 7 de Noviembre de 2025. Cantidad impresas: 1000. Entregadas en el evento: 550. Las demás agendas se entregaron durante los 16 días de activismo del 25N (Día Internacional de la Eliminación de la Violencia contra las Mujeres) en todo el Departamento del Cauca.
    Enlace: https://www.twine.net/signin
    https://www.twine.net/signin
    Diseñado por Nelson López
    (La ultima hoja: Contraportada diseñada por David Santiago.)

    https://www.twine.net/signin