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I am Nelson Yan, a digital marketing and social media professional with 10+ years of experience across entertainment, gaming, publishing, online media and digital production. I specialise in social media strategy, content marketing, campaign analytics, influencer/KOL collaboration, website management, app/game projects, video production and AI-assisted creative workflows. I have led regional digital campaigns across Asia, managed high-traffic websites, and translated creative ideas into measurable audience engagement. I thrive on turning ideas into data-driven campaigns and collaborating with cross-functional teams to deliver impactful digital experiences.…I am Nelson Yan, a digital marketing and social media professional with 10+ years of experience across entertainment, gaming, publishing, online media and digital production. I specialise in social media strategy, content marketing, campaign analytics, influencer/KOL collaboration, website management, app/game projects, video production and AI-assisted creative workflows. I have led regional digital campaigns across Asia, managed high-traffic websites, and translated creative ideas into measurable audience engagement. I thrive on turning ideas into data-driven campaigns and collaborating with cross-functional teams to deliver impactful digital experiences.

Wai Kin

Screenplay Writer, Screenwriter, Social Media Manager, +6

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I am Nelson Yan, a digital marketing and social media professional with 10+ years of experience across entertainment, gaming, publishing, online media and digital production. I specialise in social media strategy, content marketing, campaign analytics, influencer/KOL collaboration, website management, app/game projects, video production and AI-assisted creative workflows. I have led regional digital campaigns across Asia, managed high-traffic websites, and translated creative ideas into measurable audience engagement. I thrive on turning ideas into data-driven campaigns and collaborating with cross-functional teams to deliver impactful digital experiences.…I am Nelson Yan, a digital marketing and social media professional with 10+ years of experience across entertainment, gaming, publishing, online media and digital production. I specialise in social media strategy, content marketing, campaign analytics, influencer/KOL collaboration, website management, app/game projects, video production and AI-assisted creative workflows. I have led regional digital campaigns across Asia, managed high-traffic websites, and translated creative ideas into measurable audience engagement. I thrive on turning ideas into data-driven campaigns and collaborating with cross-functional teams to deliver impactful digital experiences.

Available to hire

I am Nelson Yan, a digital marketing and social media professional with 10+ years of experience across entertainment, gaming, publishing, online media and digital production. I specialise in social media strategy, content marketing, campaign analytics, influencer/KOL collaboration, website management, app/game projects, video production and AI-assisted creative workflows.

I have led regional digital campaigns across Asia, managed high-traffic websites, and translated creative ideas into measurable audience engagement. I thrive on turning ideas into data-driven campaigns and collaborating with cross-functional teams to deliver impactful digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Independent / Part-time Digital Marketing Professional at Independent / Freelance

January 1, 2020 - Present

Built and grew social media presence across multiple platforms for a large online game company in Hong Kong, improving brand visibility and audience engagement. Analyzed campaign performance to refine content strategy and improve effectiveness. Managed and optimised a YouTube channel (planning, publishing, video editing, audience growth). Created scripts and supported production for film, animation and digital media projects. Used AI tools (ChatGPT, Gemini, Midjourney, NanoBanana, Runway) to generate content ideas, game assets, book covers and animation material. Supported mobile app UI development by aligning marketing requirements with product and UX design. Portfolio: www.yanyancanplant.com

Slasher / Part-time Digital Marketing Professional at Large Online Game Company (Hong Kong)

January 1, 2020 - Present

Spearheaded the establishment and growth of social media presence across multiple platforms, significantly enhancing brand visibility and engagement. Utilized analytics tools to measure campaign success and adapt strategies. Managed and optimized a YouTube channel, demonstrated content creation and audience growth. Website development and administration with pageviews over a million. Script writing for a film production company and film editing. Used AI tools (ChatGPT, MidJourney, Runway, NanoBanana) to create content for games, book covers, and animation projects. Mobile app UI development.

Slasher / Part-time Digital Marketing Professional at Slasher

January 1, 2020 - Present

Spearheaded the establishment and growth of social media presence across multiple platforms, significantly enhancing brand visibility and engagement for a large online game company in Hong Kong. Utilized analytics tools to measure campaign success and adapt strategies to maximize effectiveness. Managed and optimized a YouTube channel, demonstrating proficiency in content creation and audience growth. Website development and administration achieved pageviews exceeding a million. Script writing for a film production company and film editing, etc. Used ChatGPT, Midjourney, and Runway to create AI content for games, book cover design, and animation projects. GDPR/privacy controls were implemented in digital operations. Collaborated on mobile apps and games projects and supported PR and marketing initiatives.

Digital Production Manager at Turner Entertainment (Warner Media)

December 1, 2019 - October 21, 2025

Led regional social media campaigns across Asia, collaborating with Kids KOLs to significantly increase digital footprint and user engagement. Managed and maintained high-traffic websites (76 million pageviews) and optimized user experience. Initiated and implemented GDPR and privacy controls to ensure compliance. Directed mobile apps and games projects and led multiple initiatives with Prudence Foundation in collaboration with major clients.

Digital Marketing Manager at Fung Lam Media Ltd (Gameone Corp)

March 1, 2016 - October 21, 2025

Pioneered a new Game Apps forum project, replacing traditional print media with a digital platform, resulting in increased sales and market presence. Executed successful social media marketing campaigns, enhancing brand recognition and customer engagement. Led content production, online community management, and analytics to drive performance.

Digital Production Manager at Turner Entertainment / WarnerMedia

May 1, 2015 - December 31, 2019

Led regional social media and digital campaigns across Asia for kids/family content, collaborating with KOLs and cross-functional teams to boost reach and engagement. Managed high-traffic platforms including the Cha-Ching website (76 million page views). Oversaw mobile app and game projects from planning through delivery, coordinating creative, technical and stakeholder requirements. Implemented GDPR and privacy controls for digital operations.

Digital Production Manager at Turner Entertainment (Warner Media)

May 1, 2015 - December 1, 2019

Led regional social media campaigns across Asia, collaborating with Kids KOLs to significantly increase digital footprint and engagement. Managed and maintained high-traffic websites (76 million pageviews). Initiated GDPR and privacy controls to ensure data protection. Led projects with major client Prudence Foundation.

Digital Marketing Manager at Fung Lam Media Ltd / Gameone Corp

June 1, 2012 - March 31, 2015

Pioneered a game apps forum project that moved the business from a traditional print-led model towards a digital platform, supporting sales and market visibility. Planned and executed social media campaigns to improve brand recognition, user engagement and customer communication. Managed digital content and online community activity for gaming audiences, balancing commercial goals with user interests. Collaborated with editorial, design and technical teams to deliver timely campaign and content updates.

Digital Marketing Manager at Fung Lam Media Ltd (Gameone Corp)

June 1, 2012 - March 1, 2015

Pioneered a digital forum project for Game Apps, replacing traditional print media and increasing sales. Executed successful social media marketing campaigns, enhancing brand recognition and customer engagement.

Assistant Manager, IT & Digital Media at Hong Kong Recording Industry Alliance

March 1, 2012 - October 21, 2025

Drove social media and viral marketing initiatives, boosting the organization’s brand image and online presence. Launched a new music portal and served as project initiator and chief editor for a music magazine joint venture with EMI, SONY, Warner, and Universal Music.

Assistant Manager, IT & Digital Media at Hong Kong Recording Industry Alliance

September 1, 2009 - March 1, 2012

Drove social media and viral marketing initiatives, boosting brand image and online presence. Launched a new music portal and acted as project initiator and chief editor for a music magazine joint venture among EMI, SONY, Warner, and Universal Music.