I'm a digital marketing and content creation professional with strong IT knowledge, having worked with global giants in entertainment, publishing, and online media. I'm a dynamic social media strategist who thrives on building brand presence, crafting engaging content, and deriving insights from campaign analytics to improve performance. I'm eager to leverage my background in brand management, digital marketing, and cross-functional collaboration to drive social media engagement and create impact for next-generation campaigns.

Nelson Yan

I'm a digital marketing and content creation professional with strong IT knowledge, having worked with global giants in entertainment, publishing, and online media. I'm a dynamic social media strategist who thrives on building brand presence, crafting engaging content, and deriving insights from campaign analytics to improve performance. I'm eager to leverage my background in brand management, digital marketing, and cross-functional collaboration to drive social media engagement and create impact for next-generation campaigns.

Available to hire

I’m a digital marketing and content creation professional with strong IT knowledge, having worked with global giants in entertainment, publishing, and online media. I’m a dynamic social media strategist who thrives on building brand presence, crafting engaging content, and deriving insights from campaign analytics to improve performance.
I’m eager to leverage my background in brand management, digital marketing, and cross-functional collaboration to drive social media engagement and create impact for next-generation campaigns.

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Language

English
Fluent

Work Experience

Slasher / Part-time Digital Marketing Professional at Slasher
January 1, 2020 - Present
Spearheaded the establishment and growth of social media presence across multiple platforms, significantly enhancing brand visibility and engagement for a large online game company in Hong Kong. Utilized analytics tools to measure campaign success and adapt strategies to maximize effectiveness. Managed and optimized a YouTube channel, demonstrating proficiency in content creation and audience growth. Website development and administration achieved pageviews exceeding a million. Script writing for a film production company and film editing, etc. Used ChatGPT, Midjourney, and Runway to create AI content for games, book cover design, and animation projects. GDPR/privacy controls were implemented in digital operations. Collaborated on mobile apps and games projects and supported PR and marketing initiatives.
Digital Production Manager at Turner Entertainment (Warner Media)
December 1, 2019 - October 21, 2025
Led regional social media campaigns across Asia, collaborating with Kids KOLs to significantly increase digital footprint and user engagement. Managed and maintained high-traffic websites (76 million pageviews) and optimized user experience. Initiated and implemented GDPR and privacy controls to ensure compliance. Directed mobile apps and games projects and led multiple initiatives with Prudence Foundation in collaboration with major clients.
Digital Marketing Manager at Fung Lam Media Ltd (Gameone Corp)
March 1, 2016 - October 21, 2025
Pioneered a new Game Apps forum project, replacing traditional print media with a digital platform, resulting in increased sales and market presence. Executed successful social media marketing campaigns, enhancing brand recognition and customer engagement. Led content production, online community management, and analytics to drive performance.
Assistant Manager, IT & Digital Media at Hong Kong Recording Industry Alliance
March 1, 2012 - October 21, 2025
Drove social media and viral marketing initiatives, boosting the organization’s brand image and online presence. Launched a new music portal and served as project initiator and chief editor for a music magazine joint venture with EMI, SONY, Warner, and Universal Music.
Slasher / Part-time Digital Marketing Professional at Large Online Game Company (Hong Kong)
January 1, 2020 - Present
Spearheaded the establishment and growth of social media presence across multiple platforms, significantly enhancing brand visibility and engagement. Utilized analytics tools to measure campaign success and adapt strategies. Managed and optimized a YouTube channel, demonstrated content creation and audience growth. Website development and administration with pageviews over a million. Script writing for a film production company and film editing. Used AI tools (ChatGPT, MidJourney, Runway, NanoBanana) to create content for games, book covers, and animation projects. Mobile app UI development.
Digital Production Manager at Turner Entertainment (Warner Media)
May 1, 2015 - December 1, 2019
Led regional social media campaigns across Asia, collaborating with Kids KOLs to significantly increase digital footprint and engagement. Managed and maintained high-traffic websites (76 million pageviews). Initiated GDPR and privacy controls to ensure data protection. Led projects with major client Prudence Foundation.
Digital Marketing Manager at Fung Lam Media Ltd (Gameone Corp)
June 1, 2012 - March 1, 2015
Pioneered a digital forum project for Game Apps, replacing traditional print media and increasing sales. Executed successful social media marketing campaigns, enhancing brand recognition and customer engagement.
Assistant Manager, IT & Digital Media at Hong Kong Recording Industry Alliance
September 1, 2009 - March 1, 2012
Drove social media and viral marketing initiatives, boosting brand image and online presence. Launched a new music portal and acted as project initiator and chief editor for a music magazine joint venture among EMI, SONY, Warner, and Universal Music.

Education

Master of Science (Information System) at Hong Kong Polytechnic University
January 1, 1998 - January 1, 2001
Bachelor of Business Administration at Open University of Hong Kong
January 1, 1996 - January 1, 1998
Bachelor of Arts (English) at Chinese University of Hong Kong
January 1, 1993 - January 1, 1996
Master of Science (Information System) at Hong Kong Polytechnic University
January 1, 1998 - January 1, 2001
Bachelor of Business Administration at Open University of Hong Kong
January 1, 1996 - January 1, 1998
Bachelor of Arts (English) at Chinese University of Hong Kong
January 1, 1993 - January 1, 1996

Qualifications

Level 5 Certificate in Digital Marketing
January 11, 2030 - October 21, 2025
KOREA Bucheon Fantastic Film Festival Participant Certificate
January 1, 2021 - October 21, 2025
Level 5 Certificate in Digital Marketing
January 11, 2030 - April 2, 2026
KOREA Bucheon Fantastic Film Festival Participant Certificate
January 1, 2021 - April 2, 2026

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services, Other