Carmen Rosa Estrada
Marketing and communications professional with experience in digital marketing campaigns, social media management, content creation, CRM management, and customer service.
About
Marketing and communications professional with experience in digital marketing campaigns, social media management, content creation, CRM management, and customer service. Skilled in audience segmentation, campaign analytics, and developing content strategies focused on acquisition, conversion, and retention.
Currently pursuing a Master’s in Digital Marketing & Social Media. Creative, organized, and results-oriented, with strengths in teamwork, project coordination, and optimizing performance through data-driven insights.
- 4 years' experience
- Joined July 2026
Skills· 8
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- FrenchBeginner
Industry experience
- Telecommunications
- Financial Services
- Professional Services
- Retail
Work experience· 4 roles
Provided telephone support to banking customers. Managed customer inquiries and issue resolution using CRM systems and customer databases. Followed quality assurance and security protocols.
Managed client relationships and lead follow-up activities. Worked with CRM platforms and customer databases, providing customer service and commercial support. Conducted customer acquisition and retention activities and consistently met commercial objectives and performance targets.
Developed and executed communications and marketing campaigns. Conducted audience segmentation and data analysis, created content, and supported digital marketing initiatives. Collaborated with commercial and cross-functional teams, prepared reports, and monitored campaign performance.
Education
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