Neria Katz

Available to hire

I build and scale frontend systems for product-driven companies, focusing on UI architecture, performance, and long-term maintainability.

About

I build and scale frontend systems for product-driven companies, focusing on UI architecture, performance, and long-term maintainability.

My work sits at the intersection of engineering and UX: designing clear interaction models, scalable UI systems, and high-performance frontends that hold up under real product complexity.

I’m framework-agnostic by default and have delivered production systems using React, Angular, and modern web standards (including native JavaScript and Web Components), adapting the stack to the problem rather than the other way around.

I work best in remote, async environments with teams that value clarity, autonomy, and strong technical ownership.

  • 17 years' experience
  • Joined December 2023

Languages

  • EnglishFluent
  • Hebrew (modern)Fluent

Industry experience

  • Software & Internet
  • Professional Services
  • Retail
  • Media & Entertainment
  • Other

More experts in Koh Samui, Thailand

Work experience· 16 roles

Senior Frontend Engineer / UX Architect (Shopify) · sofsyJun 2025 – Dec 2025 · 7 mos

Led UX architecture and frontend rebuild for a complex multi-skin Shopify ecosystem. Designed scalable theme structures using metafields, metaobjects, and modular sections; delivered responsive, high-performance UI components across Liquid, JavaScript, and modern CSS. Drove conversion-focused UX and UI improvements in collaboration with design and marketing teams, and provided guidance on performance, SEO, and long-term UX workflow scalability.

UX Strategist & Shopify Front-End Advisor · sofsyJun 2025 – Present · 1 yr 6 mos

Led UX architecture and front-end rebuild for a complex multi-skin Shopify ecosystem. Designed scalable theme structures using metafields, metaobjects, and modular sections. Delivered responsive, high-performance UI components across Liquid, JS, and modern CSS. Drove conversion-focused UX and UI improvements in collaboration with design and marketing teams. Provided expert guidance on performance, SEO, and long-term UX workflow scalability.

Lead Frontend Engineer / UX Lead · Sounds Good Agency | Shopify ExpertsDec 2023 – Mar 2025 · 1 yr 4 mos

Led UX initiatives that integrated user-centric design principles with business goals. Leveraged insights from Google Analytics, Hotjar, and A/B testing to refine user flows, successfully decreasing bounce rates. Championed mentorship, oversaw end-to-end project execution, and fostered adoption of cutting-edge technologies to elevate design workflows and development efficiency.

Director of User Experience · Sounds Good Agency | Shopify ExpertsDec 2023 – Mar 2025 · 1 yr 4 mos
Lead Developer | Shopify Expert · Sounds Good Agency | Shopify ExpertsJul 2022 – Dec 2023 · 1 yr 6 mos
Lead Developer | Shopify Expert · Brno, South Moravia, CzechiaJul 2022 – Dec 2023 · 1 yr 6 mos
Senior Front-end Developer & UI/UX Designer · StudioNowNov 2020 – Feb 2022 · 1 yr 4 mos
Chief Technology Officer · Crystal Lions .llcJun 2018 – Feb 2021 · 2 yrs 9 mos

Certifications and awards· 9

Blockchain2030 – 2025
React Native Advanced React2030 – 2025
UI/UX Design2030 – 2025
Product Ideation, Design, and Management2030 – 2025

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