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I’m Ernesto Rodriguez, a Creative Lead and Illustrator with 10+ years of experience shaping brand identities, packaging systems and illustration-driven visual languages for beauty, beverage and lifestyle brands. I translate brand strategy into distinctive visual systems that combine illustration, typography and art direction across packaging, campaigns and digital platforms. I’ve collaborated with brands and studios across the United States, Australia, Japan and Latin America, including Ron Cihuatán, CAFENOR, Glister, SOW Coffee Roasters and José Cuervo.…I’m Ernesto Rodriguez, a Creative Lead and Illustrator with 10+ years of experience shaping brand identities, packaging systems and illustration-driven visual languages for beauty, beverage and lifestyle brands. I translate brand strategy into distinctive visual systems that combine illustration, typography and art direction across packaging, campaigns and digital platforms. I’ve collaborated with brands and studios across the United States, Australia, Japan and Latin America, including Ron Cihuatán, CAFENOR, Glister, SOW Coffee Roasters and José Cuervo.

Ernesto Rodriguez

PRO

Creative Director, Illustrator, Designer, +2

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I’m Ernesto Rodriguez, a Creative Lead and Illustrator with 10+ years of experience shaping brand identities, packaging systems and illustration-driven visual languages for beauty, beverage and lifestyle brands. I translate brand strategy into distinctive visual systems that combine illustration, typography and art direction across packaging, campaigns and digital platforms. I’ve collaborated with brands and studios across the United States, Australia, Japan and Latin America, including Ron Cihuatán, CAFENOR, Glister, SOW Coffee Roasters and José Cuervo.…I’m Ernesto Rodriguez, a Creative Lead and Illustrator with 10+ years of experience shaping brand identities, packaging systems and illustration-driven visual languages for beauty, beverage and lifestyle brands. I translate brand strategy into distinctive visual systems that combine illustration, typography and art direction across packaging, campaigns and digital platforms. I’ve collaborated with brands and studios across the United States, Australia, Japan and Latin America, including Ron Cihuatán, CAFENOR, Glister, SOW Coffee Roasters and José Cuervo.

Available to hire

San Salvador, El Salvador

I’m Ernesto Rodriguez, a Creative Lead and Illustrator with 10+ years of experience shaping brand identities, packaging systems and illustration-driven visual languages for beauty, beverage and lifestyle brands. I translate brand strategy into distinctive visual systems that combine illustration, typography and art direction across packaging, campaigns and digital platforms.

I’ve collaborated with brands and studios across the United States, Australia, Japan and Latin America, including Ron Cihuatán, CAFENOR, Glister, SOW Coffee Roasters and José Cuervo.

Skills

Brand Identity

Illustration

Surface Pattern Design

Experience Level

Brand Identity

Expert

Illustration

Expert

Surface Pattern Design

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Creative Lead — Illustration & Brand Systems at Freelance

January 1, 2014 - Present

Developed illustration-led brand identities and packaging systems for beverage, food and lifestyle brands. Created visual systems including illustration languages, pattern design and brand assets. Designed packaging concepts and surface graphics for product launches and limited editions. Translated brand strategy into cohesive visual storytelling across packaging, campaigns and digital platforms. Collaborated with international studios and brands including Stranger & Stranger, Jose Cuervo Australia and SOW Coffee Roasters.

Senior Production Designer at Fashion Foundry

January 1, 2019 - January 1, 2026

Developed multi-SKU packaging systems for beauty and haircare product lines targeting the US market. Defined visual systems including color palettes, patterns, typography and key illustration. Art directed product photography, CGI and AI generated imagery for ecommerce and digital campaigns. Collaborated with marketing, product and retail teams to align visual design with brand strategy and product launches. Designed brand decks and sales presentations used to introduce collections to international retail partners.