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I'm a passionate digital marketing professional with proven experience helping food and lifestyle brands grow their presence through creative storytelling, high-performing social content, and localised campaigns. I connect emotionally with audiences through engaging visuals and short-form videos, driving measurable business results. I bring a mix of creativity, strategy, and analytics — making sweet brands irresistible online. I tailor localised campaigns and content calendars to culture and seasonality, turning warmth, nostalgia, and trust into sales.…I'm a passionate digital marketing professional with proven experience helping food and lifestyle brands grow their presence through creative storytelling, high-performing social content, and localised campaigns. I connect emotionally with audiences through engaging visuals and short-form videos, driving measurable business results. I bring a mix of creativity, strategy, and analytics — making sweet brands irresistible online. I tailor localised campaigns and content calendars to culture and seasonality, turning warmth, nostalgia, and trust into sales.

YOGESH GUPTA

Digital Marketer, Copywriter, Brand Designer, +3

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I'm a passionate digital marketing professional with proven experience helping food and lifestyle brands grow their presence through creative storytelling, high-performing social content, and localised campaigns. I connect emotionally with audiences through engaging visuals and short-form videos, driving measurable business results. I bring a mix of creativity, strategy, and analytics — making sweet brands irresistible online. I tailor localised campaigns and content calendars to culture and seasonality, turning warmth, nostalgia, and trust into sales.…I'm a passionate digital marketing professional with proven experience helping food and lifestyle brands grow their presence through creative storytelling, high-performing social content, and localised campaigns. I connect emotionally with audiences through engaging visuals and short-form videos, driving measurable business results. I bring a mix of creativity, strategy, and analytics — making sweet brands irresistible online. I tailor localised campaigns and content calendars to culture and seasonality, turning warmth, nostalgia, and trust into sales.

Available to hire

I’m a passionate digital marketing professional with proven experience helping food and lifestyle brands grow their presence through creative storytelling, high-performing social content, and localised campaigns. I connect emotionally with audiences through engaging visuals and short-form videos, driving measurable business results.

I bring a mix of creativity, strategy, and analytics — making sweet brands irresistible online. I tailor localised campaigns and content calendars to culture and seasonality, turning warmth, nostalgia, and trust into sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at iMark Infotech Pvt. Ltd

January 1, 2024 - October 9, 2025

Led full-scale digital campaigns for clients in healthcare, education, and professional services. Increased organic traffic by 120% YoY through SEO and targeted ad strategies. Reduced acquisition costs by 25% through refined targeting and conversion tracking. Collaborated with design and sales teams to align digital efforts with business growth objectives. Trained junior marketers in campaign optimization and client communication.

Freelance Digital Marketing Specialist at Self-Employed

January 1, 2024 - Present

Spearheaded digital marketing campaigns for personal growth and coaching businesses across global markets. Built strong connections with professionals via LinkedIn and virtual sessions, converting discovery calls into long-term clients. Designed and executed performance-driven ad campaigns, boosting qualified leads by 40%. Created storytelling-based content strategies that enhanced engagement by 150% across social platforms. Mentored clients in developing authentic personal brands and effective online marketing funnels.

Digital Marketing Specialist at iMark Infotech Pvt. Ltd

January 1, 2024 - October 9, 2025

Freelance Digital Marketing Specialist at Remote

January 1, 2024 - Present

Social Media Strategist – Food & Beverage Projects — Freelance at Self-Employed / Freelance

January 1, 2021 - January 1, 2021

Partnered with boutique dessert brands to create scroll-stopping food visuals and recipe reels for Instagram and TikTok. Produced content combining storytelling with appetizing visuals, boosting brand awareness and customer engagement. Helped a local café brand grow from 0 to 10K followers in under 3 months through organic and paid strategies.

Freelance Digital Marketing Manager — Remote at Self-Employed / Freelance

January 1, 2021 - November 3, 2025

Developed content strategies and ad campaigns for food, lifestyle, and retail brands across Meta, TikTok, and YouTube. Created engaging short-form videos and visuals for sweet and dessert brands, improving engagement rates by 200% within the first month. Managed small-budget ad campaigns focused on local targeting and brand visibility, resulting in measurable traffic and conversions. Built and maintained content calendars tailored to local cultures and seasonal trends. Delivered analytics reports with actionable insights that improved performance month-over-month.

Digital Marketing Strategist at Freelance / Agency Projects

January 1, 2017 - Present

Developed and executed end-to-end digital marketing strategies for B2B and eCommerce brands, driving traffic and conversions through paid media, SEO, and UX-focused campaigns. Managed Google Ads, Meta, and LinkedIn campaigns, optimizing CTR, CPA, and ROAS. Collaborated with design teams to improve website UX, landing page speed, and conversion funnels, and delivered attribution analyses to align creative with brand strategy. Key Achievements: Increased ROAS by 45%, drove 120% YoY growth, and reduced CPA by 30%. Project: Outdoor Makeover Living – led Google Ads, SEO, and social strategy to boost brand visibility and qualified leads; improved landing page UX and ad creative alignment to lift conversion rates.