Fueled by an insatiable passion for creativity, I thrive on collaborating with visionary minds to bring extraordinary projects to life. With a wealth of experience, I am a seasoned Creative Strategist, Consultant, and Business Coach renowned for crafting colorful solutions for businesses across diverse industries.
As the Founder and Creative Director of NEWSCIENCE agency and Co-Founder and Creative Director at GRIPNR web3 game studio, I lead the charge in orchestrating visionary campaigns designed to push boundaries and captivate audiences. Over my 25-year career, I’ve forged a path marked by a dynamic array of achievements, from pioneering street marketing campaigns for renowned artists and brands to spearheading groundbreaking ventures in entertainment and technology. My expertise spans the realms of music, branding, and advertising, where I’ve consistently pushed the envelope of what’s possible.
At NEWSCIENCE, celebrated for its bold and distinctive approach, I guide a talented team in delivering premium creative work for clients such as Live Nation Entertainment, Ubisoft, and Universal Music Group. Concurrently at GRIPNR, I oversee the creative direction for our innovative on-chain play platform, harnessing blockchain technology for tabletop roleplaying games. Notably, I’ve spearheaded the creation of our NFT genesis collection of playable heroes for our first 5e campaign, The Glimmering.
In parallel with my professional endeavors, music remains a constant wellspring of inspiration and expression. As guitarist for the alt-rock band East of June, I’ve co-written and produced an extensive catalog of songs and exceptional live performances. Noteworthy highlights include opening for GRAMMY Award-winning artist George Benson and being hand-selected as the featured band on Richard Branson’s Virgin Voyages cruise line for a two-week tour of the Caribbean after going viral on TikTok.
Whether shaping brand identities, crafting immersive gaming experiences, or producing soul-stirring music, my dedication lies in charting new horizons and catalyzing meaningful impact in every venture I undertake.
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