Thu Nguyen

Defined performance KPIs across marketing, operations, and finance; queried and transformed data in Databricks using SQL; documented KPI definitions and reporting workflows; and performed data cleaning, validation, and exploratory analysis in Python. Built Looker Studio and Power BI dashboards integrating GA4, Google Search Console, Google Ads, and more than 10 other data sources. Evaluated €400,000 in marketing investment through A/B testing and identified a statistically significant 12% sales uplift. Reduced manual reporting by 30% through an executive media health dashboard.

Analysed more than 30,000 industry publications using Python-based text analysis to support strategic planning and reduce research time by 40%. Applied natural language processing and structured keyword analysis to identify 10 emerging technical themes, investigate publication patterns, detect potential anomalies, and communicate findings through visual analyses to leadership and non-technical stakeholders.

Collected, structured, and managed datasets for five ongoing real estate projects, improving data accuracy and weekly delivery efficiency. Automated Excel reporting tools and formulas, increasing internal reporting efficiency by 30%. Prepared and validated datasets for more than five Power BI dashboards, ensuring KPI consistency and reliable weekly refreshes. Produced quarterly market analyses covering pricing, vacancy, supply, and competitive dynamics to support investment assessments and portfolio decisions.