Available to hire
Hi! I’m Natalia Gutierrez-Hernandez, a results-driven and creative communications professional with a background in Political Science. I have experience working across diverse sectors such as technology, oil & gas, and SaaS. I’m passionate about crafting engaging content and building strong relationships with stakeholders to boost company reputations and manage media interactions effectively.
I specialize in leading cross-functional teams and leveraging AI tools like ChatGPT and Gemini to optimize content creation and social media analytics. I love finding creative solutions, clear communication, and always strive to exceed client expectations while helping educate diverse audiences about tech and robotics.
Skills
Language
Spanish; Castilian
Fluent
English
Fluent
German
Beginner
Work Experience
Tech Communications and Public Relations Lead at Kiwibot
January 1, 2024 - PresentDesigned and supervised lead-focused ads strategy for five tech products, testing social media reach within a short sales cycle. Doubled social media presence and engagement across seven social media platforms. Created and executed creative content strategies for sales and technical teams, supported by AI tools like ChatGPT, Gemini, and NotebookLM, increasing posting frequency by 70% using No Code tools without increasing workload. Boosted Kiwibot's social media visibility with features in Forbes Colombia and TechCrunch. Managed relationships with press, event organizers, investors, and internal stakeholders, securing speaking invitations at WebSummit and FII events. Collaborated with technical teams to translate complex information for diverse audiences and created automated, concise reports to inform executive teams, reducing reporting time by 30%. Managed internal communications to ensure clarity and alignment with company goals.
Executive Manager to the CEO and Communications Strategist at Kiwibot
December 31, 2023 - July 25, 2025Developed and implemented innovative reporting and documentation processes for executive management and board, enhancing transparency and efficiency. Oversaw social media presence and built journalistic relationships across 20+ U.S. locations. Initiated investor relations strategies, securing substantial investments. Created and systematized executive off-site events for improved accountability, risk management, and strategic follow-up. Tested and implemented AI technologies for team management, calendar scheduling, meeting outputs, and automated email responses. Developed comprehensive workplace policies including code of conduct, work regulations, and ethics framework.
Strategic Communications Director at Fendipetroleo
December 31, 2020 - July 25, 2025Orchestrated communications strategies for SOLDICOM and Fendipetroleo to bolster the petroleum guild's presence through 50+ national and regional media engagements. Expanded social media footprint by 20% in reach and impact across platforms. Led digital transformation and maintained robust communications during the COVID-19 crisis to ensure operational continuity.
Communications Specialist & Content Creator Freelance at Pacific Rubiales
December 31, 2019 - July 25, 2025Executed multimedia content projects in remote field locations to elevate brand reputation. Achieved 100% KPI fulfillment through innovative community and field engagement initiatives.
Digital Strategy Director at ToGrow
November 30, 2019 - July 25, 2025Led digital transformation for Colombian businesses on a central e-commerce platform, managing content strategy for multiple accounts, focused on reducing mortality rates and facilitating online transitions. Created and developed digital communication projects including websites, marketing campaigns, and social media strategies. Exceeded targets with a social media advertising campaign generating 20 leads per week. Built strong client and stakeholder relationships.
Internship at El Tiempo Newspaper
July 31, 2016 - July 25, 2025Selected for a highly selective university program admitting only 14 students nationally. Worked as editor and researcher explaining the Colombian peace process. Developed multimedia content for online edition and created a project to increase millennial readers for the printed edition.
Tech Communications and Public Relations Lead at Kiwibot
January 1, 2024 - PresentDesigned and supervised lead-focused ads strategy for five tech products, testing social media reach within a short sales cycle. Doubled social media presence and engagement across seven social media platforms. Created and executed creative content strategies for sales and technical teams, supported by ChatGPT, Gemini, and NotebookLM. Increased posting frequency by 70% with No Code tools without increasing workload. Boosted Kiwibot's social media presence by increasing visibility through features in major publications like Forbes Colombia and TechCrunch. Managed relationships with the press, event organizers, investors, and internal stakeholders. Secured invitations to speak at WebSummit and FII events. Collaborated with technical teams to translate complex info into easily digestible content for diverse audiences. Created automated, concise reports for the executive team, reducing reporting time by 30%. Managed, monitored, and audited internal communications to ensure clarity and alig
Executive Manager to the CEO and Communications Strategist at Kiwibot
December 31, 2023 - July 25, 2025Developed and implemented innovative reporting and documentation processes for executive management and board, enhancing transparency and efficiency. Oversaw Kiwibot's social media presence and built relationships with journalists in over 20 US locations. Pioneered investor relations strategies leading to substantial investments. Created the first system of executive off-site events through automation improving accountability and strategic follow-up. Tested and implemented new AI technology for team management, calendar scheduling, meeting outputs, and email automation. Developed and implemented comprehensive workplace policies including code of conduct and ethics framework.
Strategic Communications Director at Fendipetroleo
December 31, 2020 - July 25, 2025Orchestrated a comprehensive communications strategy bolstering the petroleum guild's presence through over 50 national and regional media engagements. Expanded Fendipetroleo's social media footprint by 20%. Led the organization through a digital transformation during the COVID-19 crisis, ensuring robust communications and operational continuity.
Communications Specialist & Content Creator Freelance at Pacific Rubiales
December 31, 2019 - July 25, 2025Executed multimedia content projects in remote field locations to elevate brand reputation. Achieved 100% KPI fulfillment through innovative community and field engagement initiatives.
Digital Strategy Director at ToGrow
November 30, 2019 - July 25, 2025Led the digital transformation of Colombian businesses on a central e-commerce platform. Managed content strategy for multiple accounts focusing on reducing business mortality and transitioning to online platforms. Created five digital communication projects including websites, marketing campaigns, and social media strategies. Exceeded performance targets with a social media advertising campaign generating an average of 20 leads per week. Maintained strong client and stakeholder relationships through personalized service and proactive engagement.
Tech Communications and Public Relations Lead at Kiwibot
January 1, 2024 - PresentDesigned and supervised lead-focused ads strategy for five tech products, significantly increasing social media presence and engagement across seven platforms. Created and executed creative content strategies supported by AI tools such as ChatGPT, Gemini, and NotebookLM, increasing posting frequency by 70% without increasing workload. Enhanced Kiwibot's visibility through media features in Forbes Colombia and TechCrunch and managed relationships with press, investors, and stakeholders. Secured speaking invitations at major events including WebSummit and FII. Collaborated with technical teams to translate complex tech information into accessible content, and developed automated reports reducing executive reporting time by 30%. Managed internal communications ensuring alignment with company goals.
Executive Manager to the CEO and Communications Strategist at Kiwibot
December 31, 2023 - July 25, 2025Developed innovative reporting and documentation processes increasing transparency for executive management and board. Oversaw social media presence and journalist relationships across 20+ US locations. Pioneered investor relations strategies securing significant investments. Created automated executive off-site event systems improving accountability and risk management. Implemented AI technologies for management tasks including calendar scheduling, meeting outputs, and email automation. Developed comprehensive workplace policies including code of conduct and ethics frameworks ensuring a respectful work environment.
Strategic Communications Director at Fendipetroleo
December 31, 2020 - July 25, 2025Led comprehensive communications strategy for petroleum guilds SOLDICOM and Fendipetroleo, achieving over 50 national and regional media engagements. Expanded social media footprint by 20% during a critical period. Guided organization through a digital transformation ensuring robust communication and operational continuity amid the COVID-19 crisis.
Communications Specialist & Content Creator at Pacific Rubiales
December 31, 2019 - July 25, 2025Executed multimedia content projects in remote field locations to elevate brand reputation. Achieved 100% KPI fulfillment through innovative community and field engagement initiatives.
Digital Strategy Director at ToGrow
November 30, 2019 - July 25, 2025Led digital transformation for Colombian businesses on a central e-commerce platform to reduce business mortality. Managed digital content strategies and created multiple projects including websites, campaigns, and social media strategies. Surpassed social media advertising targets generating an average of 20 leads weekly. Maintained strong client and stakeholder relationships through personalized service and proactive communication.
Internship - Editor and Researcher at El Tiempo Newspaper
July 31, 2016 - July 25, 2025Selected among a competitive group of 14 students to participate in a selective program. Worked as editor and researcher for the section on the Colombian peace process. Developed multimedia content to enhance the online Peace section. Created an innovative project targeting increased millennial readership for the print edition.
Education
Bachelor of Political Science at Universidad de los Andes
January 1, 2012 - December 31, 2016Multimedia Journalism School at Casa Editorial El Tiempo
January 1, 2016 - July 31, 2016Bachelor of Political Science at Universidad de los Andes
January 1, 2012 - December 31, 2016Bachelor of Political Science at Universidad de los Andes
January 1, 2012 - December 31, 2016Qualifications
Course on Social Responsibility, Sustainability, and Well-being
January 1, 2019 - December 31, 2019Course on Social Responsibility, Sustainability, and Well-being
January 1, 2019 - December 31, 2019Course on Social Responsibility, Sustainability, and Well-being
January 1, 2019 - December 31, 2019Multimedia Journalism School
January 1, 2016 - July 31, 2016Industry Experience
Software & Internet, Energy & Utilities, Transportation & Logistics, Media & Entertainment, Computers & Electronics
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