Analytics Consultant at Halstrom LC

Fractional analytics consulting for startups to Fortune 500 companies, including regulated industries (healthcare, insurance, finance). Audits and optimizes complex GA4 and GTM implementations, recommends event tracking for deeper insight, and defines measurement requirements with engineering, product, marketing, analytics, security, and cloud infrastructure teams. Aggregates data sources into centralized reporting databases (e.g., BigQuery/Snowflake), sets up tracking in GTM/Segment/Adobe, and builds analytics frameworks using dataLayer events for multiple platforms. Implements and monitors paid campaigns across major networks, advises on mobile app measurement constraints post-ATT, and reconciles ad-platform versus analytics reporting. Manages CRM operations (setup, lifecycle/workflows, lead routing, data hygiene) and performs QA to correct cross-platform tracking discrepancies. Leads tag governance standards, documentation of analytics tracking plans, and journey/clickstream analysi

Business Intelligence + Strategy / Digital Marketing Analyst at Wantable

Translated business objectives into digital marketing strategy and executed multi-channel campaigns. Led a large-scale BI tool overhaul by defining KPIs/business logic and rebuilding dashboards, including improvements to data structure and logic. Optimized marketing tactics to increase KPIs, and built lifecycle segmentation approaches for more targeted marketing. Managed and analyzed PPC, social, affiliates, and other ad platforms, including a large monthly Facebook media spend account; managed AdWords, Bing, and affiliate programs. Implemented email marketing segmentation and launched new services/promotions via email. Managed a six-figure monthly marketing budget and provided creative direction for ads, emails, and A/B tests. Supported SEO initiatives that increased traffic by 30%. Maintained Google Analytics and Google Tag Manager reporting to analyze user behavior, campaign ROI, and conversion performance.