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Nguyen Hanh Phuc

Available to hire

Hi, I’m Nguyen Hanh Phuc—an analytical market research and business consulting executive with a strong background in research methods, data synthesis, and go-to-market thinking.

About

Hi, I’m Nguyen Hanh Phuc—an analytical market research and business consulting executive with a strong background in research methods, data synthesis, and go-to-market thinking. I’ve supported multiple consulting projects by combining desk research, in-depth interviews, and focus group discussions to deliver actionable market insights.

I enjoy turning complex information into clear recommendations, whether it’s accelerating proposal and reporting workflows with AI tools, designing structured evaluation rubrics for voice and conversational AI, or optimizing e-commerce listings based on competitor and ranking data. I’m comfortable working across teams, communicating insights to both senior leaders and non-technical stakeholders, and continuously stress-testing ideas to ensure decisions are evidence-based.

  • 2 years' experience
  • Joined October 2026

Industry experience

  • Energy & Utilities
  • Manufacturing
  • Retail
  • Professional Services
  • Education
  • Software & Internet

Work experience· 6 roles

AI Voice & Language Data Evaluator (Freelance) · OutlierJun 2025 – Present · 1 yr 6 mos

Evaluated Vietnamese AI voice outputs for Outlier’s Live Speech-to-Speech project by ranking model responses using rubric-based criteria (utility, audio quality, conversational dynamics, and naturalness). Also assessed pairwise TTS outputs on Outlier’s Omni TTS Elo project with focus on persona adherence vs. naturalness, and wrote clear, evidence-based English rationales referencing specific linguistic factors such as pronunciation, intonation, and fluency.

District 7, Ho Chi Minh City (AI voice & language evaluator) · Outlier (freelance)Jun 2025 – Present · 1 yr 6 mos

Evaluated AI voice outputs and conversation performance for Vietnamese speech-to-speech and speech-related tasks. Planned multi-turn scenario tests for Outlier, classified failures using a defined error taxonomy (e.g., hallucination, failed correction, refusal, persona drift, looping), and wrote evidence-based rationales for reviewer verification. Previously stress-tested hypotheses and built scoring frameworks for expert interviews across 4 industries; communicated findings to senior client leaders and non-technical teams. Assessed pairwise TTS outputs and provided clear, well-justified English evaluation rationales with attention to subtle fluency/pronunciation issues, following structured rubric guidelines.

Sales & Market Analyst · e-Commerce Joint Stock CompanyJan 2025 – Jun 2025 · 6 mos

Researched the U.S. print-on-demand (POD) market using tools such as Merch Intel, Amazon Quick View, and Google Trends. Analyzed product rankings and competitor listings to extract insights on design trends, pricing, content strategy, and customer preferences. Generated 500 optimized listings per month and achieved 300+ sales per month, including a standout product reaching 174 sales and two 5-star reviews within the first 25 days after launch. Integrated data and visual outputs into proposal/deck/report workflows to speed turnaround time.

Sales & Market Analyst (Print-on-Demand, E-commerce, Merch by Amazon) · iSucceed E-commerce Joint Stock CompanyJan 2025 – Jun 2025 · 6 mos
Sales & Marketing Intern · BLU SAIGON Joint Stock CompanyJul 2024 – Dec 2024 · 6 mos
Sales & Marketing Intern (Strategy, planning, and execution of marketing campaigns for startup book launches) · Blu Saigon Joint Stock CompanyJul 2024 – Dec 2024 · 6 mos

Education

Bachelor of Business Administration · University of Economics Ho Chi Minh City (UEH)2021 – 2025
Bachelor of Business Administration (High Distinction) · University of Economics Ho Chi Minh City (UEH)2021 – 2025

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