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I am a versatile, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7 years of experience designing user-centered digital products and conducting in-depth user research. I’m passionate about creating seamless user experiences and staying ahead of AI industry trends, always aiming to deliver intuitive, accessible solutions that drive user satisfaction and business growth. I collaborate with cross-functional teams in Agile environments, lead UX initiatives, and leverage data-driven insights to inform design decisions. I enjoy mentoring teammates, facilitating workshops, and translating research findings into actionable improvements that make a real impact.…I am a versatile, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7 years of experience designing user-centered digital products and conducting in-depth user research. I’m passionate about creating seamless user experiences and staying ahead of AI industry trends, always aiming to deliver intuitive, accessible solutions that drive user satisfaction and business growth. I collaborate with cross-functional teams in Agile environments, lead UX initiatives, and leverage data-driven insights to inform design decisions. I enjoy mentoring teammates, facilitating workshops, and translating research findings into actionable improvements that make a real impact.

NORHAFIZATUL ZAINOL

UX Designer, UI Designer, Product Designer, +2

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I am a versatile, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7 years of experience designing user-centered digital products and conducting in-depth user research. I’m passionate about creating seamless user experiences and staying ahead of AI industry trends, always aiming to deliver intuitive, accessible solutions that drive user satisfaction and business growth. I collaborate with cross-functional teams in Agile environments, lead UX initiatives, and leverage data-driven insights to inform design decisions. I enjoy mentoring teammates, facilitating workshops, and translating research findings into actionable improvements that make a real impact.…I am a versatile, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7 years of experience designing user-centered digital products and conducting in-depth user research. I’m passionate about creating seamless user experiences and staying ahead of AI industry trends, always aiming to deliver intuitive, accessible solutions that drive user satisfaction and business growth. I collaborate with cross-functional teams in Agile environments, lead UX initiatives, and leverage data-driven insights to inform design decisions. I enjoy mentoring teammates, facilitating workshops, and translating research findings into actionable improvements that make a real impact.

Available to hire

I am a versatile, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7 years of experience designing user-centered digital products and conducting in-depth user research. I’m passionate about creating seamless user experiences and staying ahead of AI industry trends, always aiming to deliver intuitive, accessible solutions that drive user satisfaction and business growth.

I collaborate with cross-functional teams in Agile environments, lead UX initiatives, and leverage data-driven insights to inform design decisions. I enjoy mentoring teammates, facilitating workshops, and translating research findings into actionable improvements that make a real impact.

Skills

Product Design

Experience Level

Expert

Product Design

Expert

Language

English

Intermediate

Work Experience

Senior UI/UX Designer at FPT Software Sdn.Bhd (outsourcing for PETRONAS ICT Sdn.Bhd)

January 1, 2022 - April 1, 2025

Led end-to-end UX research and design for PETRONAS ICT Sdn.Bhd projects, contributing to 9 initiatives across Data Sciences, Security, Health, Safety & Environment (HSE), and Oil & Gas. Served as UX designer for Microsoft—HIP SDI product (PETRONAS HSE Intelligence Pod), recognized for AI-assisted real-time unsafe condition detection. Developed research plans, conducted interviews, usability tests, surveys, and heuristic evaluations; created information architecture, personas, and user journeys; delivered UX findings reports and translated insights into actionable design improvements. Collaborated with product managers, engineers, and stakeholders within an Agile framework to ensure research-informed decisions. Designed and iterated on wireframes, prototypes, and high-fidelity UI in Figma; performed design QA with an emphasis on inclusive design. Measured impact via A/B testing and analytics, contributing to a 46.8% improvement in user engagement. Mentored junior UI/UX designers and f

Multimedia Specialist at World Communications Network, KL, Malaysia

August 1, 2020 - July 1, 2021

Monitored social media trends and news sentiment for KKMM Malaysia; delivered daily analytical reports to support decision-making. Leveraged Mediatoolkit for sentiment analysis and provided actionable insights to enhance digital-engagement strategies. Collaborated with marketing, communications, instructional design, and IT teams to integrate multimedia content into campaigns, ensuring alignment with objectives. Designed and developed the KLIP2021 event website and boosted sales and audience engagement through targeted email marketing campaigns and online payment integration. Coordinated KLIP2021 webinars and online events using Zoom to ensure seamless execution.

Senior Digital Content Coordinator at Exvas Sdn.Bhd, KL, Malaysia

September 1, 2018 - January 1, 2020

Designed intuitive UI/UX for the TouchnPlay (TNP) App, creating high-fidelity mockups and interactive prototypes to enhance user onboarding and engagement. Developed the TNP main landing webpage; conducted usability testing for TNP and Muslim Gate to improve usability. Produced responsive mock-ups for Exvas website and collaborated with developers, Mobile Network Operators, and stakeholders to align product design with business objectives. Created engaging blog content to educate users and contributed 26+ video pieces for digital campaigns. Managed content on TNP digital platforms (Android apps & EthioTelcom webstore) to ensure timely updates and quality assurance.

Research Assistant at Research Innovation Management Centre, UUM Kedah, Malaysia

February 1, 2018 - September 1, 2018

Streamlined office operations by designing efficient filing systems, drafting grant proposals, and preparing daily reports to improve organizational efficiency. Enhanced client relations by coordinating meetings and acting as the primary liaison between the e-Management Director and clients. Optimized administrative workflows by managing communications and documenting meeting minutes for the CoE and e-Management Units. Awarded Best Group Performance in the Konvensyen Inovasi & Kreatif 2018 (KIK) Competition for teamwork and innovative problem-solving.