Norhafizatul Zainol

Involved in 1 internal project and 8 PETRONAS projects across Data Sciences, Security, Health, Safety, and Environment (HSE), and Oil & Gas (Upstream/Downstream). Contributed as UX Designer for Microsoft - awarded HIP SDI product (PETRONAS HSE Intelligence Pod), recognized for AI real-time unsafe condition detection. Develop and execute a comprehensive UX research plan in collaboration with cross-functional team. Led end-to-end UX research initiatives, identifying user pain-points through user interviews, usability testing, surveys and performed heuristic evaluations. Served as a co-facilitator for a UX workshop, supporting interactive sessions and ensuring participant engagement throughout the design process. Developed information architecture, created user personas and user journeys. Delivered comprehensive UX finding reports to support all decision-making. Collaborated with product managers, engineers, and stakeholders to ensure research insights translated into actionable design im

Led end-to-end UX research and design for PETRONAS ICT Sdn.Bhd projects, contributing to 9 initiatives across Data Sciences, Security, Health, Safety & Environment (HSE), and Oil & Gas. Served as UX designer for Microsoft—HIP SDI product (PETRONAS HSE Intelligence Pod), recognized for AI-assisted real-time unsafe condition detection. Developed research plans, conducted interviews, usability tests, surveys, and heuristic evaluations; created information architecture, personas, and user journeys; delivered UX findings reports and translated insights into actionable design improvements. Collaborated with product managers, engineers, and stakeholders within an Agile framework to ensure research-informed decisions. Designed and iterated on wireframes, prototypes, and high-fidelity UI in Figma; performed design QA with an emphasis on inclusive design. Measured impact via A/B testing and analytics, contributing to a 46.8% improvement in user engagement. Mentored junior UI/UX designers and f

Monitored social media trends and news sentiment for the Ministry of Communications & Multimedia (KKMM) Malaysia, delivering daily analytical reports to support decision-making. Leveraged Mediatoolkit for sentiment analysis and providing actionable insights to enhance digital engagement strategies. Collaborating with cross-functional teams, including marketing, communications, instructional design, and IT, to integrate multimedia content into broader initiatives and campaigns, ensuring alignment with project objectives. Designed and developed website for Kuala Lumpur International PR Conference 2021 (KLIP2021). Boosted sales performance and audience engagement by implementing targeted email marketing campaigns and online payment for KLIP2021 website. Involved in the technical coordination of online webinars KLIP2021, ensuring seamless execution of virtual events using Zoom.