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I’m a versatile, professional, highly skilled, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7+ years of experience in designing user-centered digital products and conducting in-depth user research. I deliver intuitive, accessible, and impactful solutions that enhance user satisfaction and drive business growth. I’m passionate about staying ahead of AI industry trends and creating seamless user experiences. I excel at collaborating with cross-functional teams in Agile environments, leading UX initiatives, and turning research findings into practical design decisions. I value user empathy, inclusive design, and continuous learning to ensure products are usable and safe for diverse users.…I’m a versatile, professional, highly skilled, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7+ years of experience in designing user-centered digital products and conducting in-depth user research. I deliver intuitive, accessible, and impactful solutions that enhance user satisfaction and drive business growth. I’m passionate about staying ahead of AI industry trends and creating seamless user experiences. I excel at collaborating with cross-functional teams in Agile environments, leading UX initiatives, and turning research findings into practical design decisions. I value user empathy, inclusive design, and continuous learning to ensure products are usable and safe for diverse users.

Norhafizatul Zainol

UX Designer, UI Designer, Product Designer, +7

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I’m a versatile, professional, highly skilled, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7+ years of experience in designing user-centered digital products and conducting in-depth user research. I deliver intuitive, accessible, and impactful solutions that enhance user satisfaction and drive business growth. I’m passionate about staying ahead of AI industry trends and creating seamless user experiences. I excel at collaborating with cross-functional teams in Agile environments, leading UX initiatives, and turning research findings into practical design decisions. I value user empathy, inclusive design, and continuous learning to ensure products are usable and safe for diverse users.…I’m a versatile, professional, highly skilled, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7+ years of experience in designing user-centered digital products and conducting in-depth user research. I deliver intuitive, accessible, and impactful solutions that enhance user satisfaction and drive business growth. I’m passionate about staying ahead of AI industry trends and creating seamless user experiences. I excel at collaborating with cross-functional teams in Agile environments, leading UX initiatives, and turning research findings into practical design decisions. I value user empathy, inclusive design, and continuous learning to ensure products are usable and safe for diverse users.

Available to hire

I’m a versatile, professional, highly skilled, detail-oriented, and creative Senior UI/UX Designer and UX Researcher with over 7+ years of experience in designing user-centered digital products and conducting in-depth user research. I deliver intuitive, accessible, and impactful solutions that enhance user satisfaction and drive business growth. I’m passionate about staying ahead of AI industry trends and creating seamless user experiences.

I excel at collaborating with cross-functional teams in Agile environments, leading UX initiatives, and turning research findings into practical design decisions. I value user empathy, inclusive design, and continuous learning to ensure products are usable and safe for diverse users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Malay

Fluent

Arabic

Advanced

Work Experience

Senior UI/UX Designer at FPT Software Sdn.Bhd (outsourcing for PETRONAS ICT Sdn.Bhd)

January 1, 2022 - April 1, 2025

Led end-to-end UX research and design for PETRONAS ICT Sdn.Bhd projects, contributing to 9 initiatives across Data Sciences, Security, Health, Safety & Environment (HSE), and Oil & Gas. Served as UX designer for Microsoft—HIP SDI product (PETRONAS HSE Intelligence Pod), recognized for AI-assisted real-time unsafe condition detection. Developed research plans, conducted interviews, usability tests, surveys, and heuristic evaluations; created information architecture, personas, and user journeys; delivered UX findings reports and translated insights into actionable design improvements. Collaborated with product managers, engineers, and stakeholders within an Agile framework to ensure research-informed decisions. Designed and iterated on wireframes, prototypes, and high-fidelity UI in Figma; performed design QA with an emphasis on inclusive design. Measured impact via A/B testing and analytics, contributing to a 46.8% improvement in user engagement. Mentored junior UI/UX designers and f

Multimedia Specialist at World Communications Network, KL, Malaysia

August 1, 2020 - July 1, 2021

Monitored social media trends and news sentiment for KKMM Malaysia; delivered daily analytical reports to support decision-making. Leveraged Mediatoolkit for sentiment analysis and provided actionable insights to enhance digital-engagement strategies. Collaborated with marketing, communications, instructional design, and IT teams to integrate multimedia content into campaigns, ensuring alignment with objectives. Designed and developed the KLIP2021 event website and boosted sales and audience engagement through targeted email marketing campaigns and online payment integration. Coordinated KLIP2021 webinars and online events using Zoom to ensure seamless execution.

Senior Digital Content Coordinator at Exvas Sdn.Bhd, KL, Malaysia

September 1, 2018 - January 1, 2020

Designed intuitive UI/UX for the TouchnPlay (TNP) App, creating high-fidelity mockups and interactive prototypes to enhance user onboarding and engagement. Developed the TNP main landing webpage; conducted usability testing for TNP and Muslim Gate to improve usability. Produced responsive mock-ups for Exvas website and collaborated with developers, Mobile Network Operators, and stakeholders to align product design with business objectives. Created engaging blog content to educate users and contributed 26+ video pieces for digital campaigns. Managed content on TNP digital platforms (Android apps & EthioTelcom webstore) to ensure timely updates and quality assurance.

Research Assistant at Research Innovation Management Centre, UUM Kedah, Malaysia

February 1, 2018 - September 1, 2018

Streamlined office operations by designing efficient filing systems, drafting grant proposals, and preparing daily reports to improve organizational efficiency. Enhanced client relations by coordinating meetings and acting as the primary liaison between the e-Management Director and clients. Optimized administrative workflows by managing communications and documenting meeting minutes for the CoE and e-Management Units. Awarded Best Group Performance in the Konvensyen Inovasi & Kreatif 2018 (KIK) Competition for teamwork and innovative problem-solving.

Senior UIUX Designer at FPT Software Sdn.Bhd (outsourcing for PETRONAS ICT Sdn.Bhd)

January 1, 2022 - April 1, 2025

Involved in 1 internal project and 8 PETRONAS projects across Data Sciences, Security, Health, Safety, and Environment (HSE), and Oil & Gas (Upstream/Downstream). Contributed as UX Designer for Microsoft - awarded HIP SDI product (PETRONAS HSE Intelligence Pod), recognized for AI real-time unsafe condition detection. Develop and execute a comprehensive UX research plan in collaboration with cross-functional team. Led end-to-end UX research initiatives, identifying user pain-points through user interviews, usability testing, surveys and performed heuristic evaluations. Served as a co-facilitator for a UX workshop, supporting interactive sessions and ensuring participant engagement throughout the design process. Developed information architecture, created user personas and user journeys. Delivered comprehensive UX finding reports to support all decision-making. Collaborated with product managers, engineers, and stakeholders to ensure research insights translated into actionable design im

Multimedia Specialist at World Communications Network

August 1, 2020 - July 1, 2021

Monitored social media trends and news sentiment for the Ministry of Communications & Multimedia (KKMM) Malaysia, delivering daily analytical reports to support decision-making. Leveraged Mediatoolkit for sentiment analysis and providing actionable insights to enhance digital engagement strategies. Collaborating with cross-functional teams, including marketing, communications, instructional design, and IT, to integrate multimedia content into broader initiatives and campaigns, ensuring alignment with project objectives. Designed and developed website for Kuala Lumpur International PR Conference 2021 (KLIP2021). Boosted sales performance and audience engagement by implementing targeted email marketing campaigns and online payment for KLIP2021 website. Involved in the technical coordination of online webinars KLIP2021, ensuring seamless execution of virtual events using Zoom.

Senior Digital Content Coordinator at Exvas Sdn.Bhd

September 1, 2018 - January 1, 2020

Designed intuitive and visually appealing UIUX for the TouchnPlay (TNP) App, created high-fidelity mock-ups and interactive prototypes ensuring seamless user interactions that align with business goals. Developed the TNP main landing webpage, enhancing user onboarding and engagement. Conducted usability testing for new apps (TNP & Muslim Gate) to enhance user experience. Designed responsive mock-ups for the Exvas website to improve accessibility and usability. Collaborated cross-functionally with developers, Mobile Network Operators, and business stakeholders to align product design with user needs and business objectives. Created engaging blog content (Exvas Blog) to enhance user education and retention. Produced 26+ video content pieces for digital campaigns, contributing to user engagement. Managed the development, uploading, review, and maintenance of content on TNP digital platforms (Android apps & webstore – EthioTelcom).