UI, UX, and Brand Designer at NSBD

Managed visual identity, user experience, and social presence across digital platforms. Led the company’s digital redesign to improve brand consistency and user engagement across channels. Designed and optimized interfaces for internal tools and promotional websites, resulting in smoother navigation and higher usability. Developed a cohesive brand identity system (logo, color palette, typography) applied across print and digital media. Created and managed social media content, increasing audience interaction by more than 40%. Collaborated with cross-functional teams to align design strategy with business goals and client expectations.