I'm Nicolaas (Nic) Badenhorst, a Senior Designer based in St. Albert, Alberta. With over a decade of experience delivering immersive brand identities and user-centered digital experiences, I specialize in UI/UX, motion graphics, video production, and packaging. I earned a cum laude Bachelor's degree in Graphic Design and bring an entrepreneurial edge from running an independent design agency. I excel at managing the full creative lifecycle—from concept to launch—across Shopify builds, AI-driven workflows, and multimedia production. My work blends strategic insight with visually compelling storytelling to deliver intuitive experiences that resonate with audiences and drive results.…

Nic Badenhorst

I'm Nicolaas (Nic) Badenhorst, a Senior Designer based in St. Albert, Alberta. With over a decade of experience delivering immersive brand identities and user-centered digital experiences, I specialize in UI/UX, motion graphics, video production, and packaging. I earned a cum laude Bachelor's degree in Graphic Design and bring an entrepreneurial edge from running an independent design agency. I excel at managing the full creative lifecycle—from concept to launch—across Shopify builds, AI-driven workflows, and multimedia production. My work blends strategic insight with visually compelling storytelling to deliver intuitive experiences that resonate with audiences and drive results.…

Available to hire

I’m Nicolaas (Nic) Badenhorst, a Senior Designer based in St. Albert, Alberta. With over a decade of experience delivering immersive brand identities and user-centered digital experiences, I specialize in UI/UX, motion graphics, video production, and packaging. I earned a cum laude Bachelor’s degree in Graphic Design and bring an entrepreneurial edge from running an independent design agency.

I excel at managing the full creative lifecycle—from concept to launch—across Shopify builds, AI-driven workflows, and multimedia production. My work blends strategic insight with visually compelling storytelling to deliver intuitive experiences that resonate with audiences and drive results.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Lead Digital Designer (Art Director) at SelfDecode - HealthTech SaaS
January 1, 2021 - April 1, 2026
Partnered with product teams to translate complex genomic data into intuitive UI/UX flows, directly improving user satisfaction and retention. Developed the OmicsEdge B2B brand from initial identity concept to full launch, creating turnkey visual solutions for healthcare audiences. Produced demo videos, motion graphics, podcasts, and educational content, transforming complex genetic concepts into engaging, accessible media. Implemented AI-driven tools to streamline asset generation and copywriting, increasing creative output efficiency while maintaining brand integrity.
Senior Designer (Head of Design) at Econo Foods - Retail & Consumer Goods
February 1, 2017 - April 1, 2020
Designed and maintained the corporate website and mobile app, integrating e-commerce features to enhance the customer journey. Led creative development for Foodland in-house brands, including innovative packaging design and high-impact promotional campaigns. Oversaw photography, lifestyle shoots, and signage design for new branch openings.
Graphic & Multimedia Designer (Art Director) at Backpage Media - Sports Media Agency
January 1, 2016 - December 1, 2016
Designed interactive digital assets and infographics that transformed complex statistics into visually intuitive data stories. Managed end-to-end video production and motion graphics for broadcast and social channels. Conceptualized high-impact magazine layouts and cohesive branding across print and digital platforms.
Independent Digital & Brand Designer at Pixelate Productions & Contract Highlights
January 1, 2011 - December 1, 2014
Founded a full-service design agency, delivering creative solutions for micro-businesses and startups. Turnkey E-commerce Solutions: Architected, designed, and launched optimized Shopify stores and custom websites, ensuring seamless user experiences and functional digital storefronts. Creative Lifecycle Management: Managed all aspects of client relations, from initial conceptualization and pitching to final production and delivery.

Education

Bachelor’s Degree Cum Laude Graphic Design at Central University of Technology, Bloemfontein
January 11, 2030 - April 13, 2026

Qualifications

Bachelor’s Degree Cum Laude Graphic Design
January 1, 2010 - January 1, 2014

Industry Experience

Healthcare, Media & Entertainment, Retail, Software & Internet, Professional Services