Nic Badenhorst

Partnered with product teams to translate complex genomic data into intuitive UI/UX flows, directly improving user satisfaction and retention. Developed the OmicsEdge B2B brand from initial identity concept to full launch, creating turnkey visual solutions for healthcare audiences. Produced demo videos, motion graphics, podcasts, and educational content, transforming complex genetic concepts into engaging, accessible media. Implemented AI-driven tools to streamline asset generation and copywriting, increasing creative output efficiency while maintaining brand integrity.

Designed and maintained the corporate website and mobile app, integrating e-commerce features to enhance the customer journey. Led creative development for Foodland in-house brands, including innovative packaging design and high-impact promotional campaigns. Oversaw photography, lifestyle shoots, and signage design for new branch openings.

Designed interactive digital assets and infographics that transformed complex statistics into visually intuitive data stories. Managed end-to-end video production and motion graphics for broadcast and social channels. Conceptualized high-impact magazine layouts and cohesive branding across print and digital platforms.