Nicola Mearns
I'm a marketing professional with several years of experience creating content, managing social media channels, and delivering campaigns that drive real engagement.
About
I’m a marketing professional with several years of experience creating content, managing social media channels, and delivering campaigns that drive real engagement. Currently working as a Marketing & Communications Manager, I’ve helped brands grow their online presence through strategic content, audience engagement, and creative storytelling.
I’ve managed social media for a major transport company, delivering campaigns that reached large audiences and generated significant engagement, including a Taylor Swift Edinburgh campaign that achieved over 1 million impressions.
Whether you need UGC-style content, social media management, content planning, copywriting, or campaign support, I bring a blend of creativity, strategy, and proven marketing expertise to every project.
- 16 years' experience
- Joined June 2026
Skills· 7
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Education
- Retail
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Work experience· 7 roles
Managed the marketing strategy and individual campaigns; planned and created marketing materials; analyzed data and market research; organized events; produced targeted email campaigns for Edinburgh Trams products; created and distributed print, online, radio, mobile, and outdoor advertising; developed content across social and digital channels; led internal branding efforts and stakeholder communications.
Supported the Marketing Manager with the delivery of the marketing strategy, conducted market research, planned quarterly marketing calendars, and produced targeted email campaigns for events and products. Created print, online, radio, mobile, and outdoor advertising; coordinated campaigns and events; maintained KPIs and evaluated outcomes; collaborated with agencies and vendors; contributed to content and asset creation across channels.
Drove trams, performed pre-use checks, ensured safety, and managed on-track incidents with a focus on customer service.
Education· 6
Certifications and awards· 5
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